Thursday, July 27, 2017

Hennessy Kicks Off Partnership With International Champions Cup And Celebrates Highly-Anticipated Football Match, El Clásico Miami

NEW YORK, July 27, 2017 /PRNewswire/ -- Hennessy, the world's best-selling Cognac, is proud to serve as an official partner of the International Champions Cup (ICC), the premiere pre-season soccer tournament that brings the world's best clubs to the United States. Celebrating the pursuit of perfection between two of the world's most successful football clubs and the fierce rivalry between Madrid and Barcelona, Hennessy will be the drink of choice leading up to and during the highly anticipated "El Clásico Miami" match on July 29th at the Hard Rock Stadium in Miami, FL.

El Clásico Miami will mark the first-ever match in North America between Barcelona and Madrid, one of sport's all-time greatest rivalries. 

As an official partner of the International Champions Cup, Hennessy will be present in all celebratory, toast-worthy moments, including the El Clásico Board of Ambassadors Dinner at Bazar del Mar on July 27th, the VIP party at Mr. Jones Miami on July 28th and El Clásico after-party at Rockwell on July 29th. In addition to a Hennessy sponsored halftime performance by world-renowned singer-songwriter, actor and producer Marc Anthony and Spanish singer-songwriter and musician Alejandro Sanz, consumers attending Saturday's match can spice things up with the Hennessy Ginger, available for purchase at Miami's Hard Rock Stadium:

Hennessy Ginger 
1 ½ oz. Hennessy Cognac 
3 ½ oz. Ginger ale
Pour Hennessy into highball glass; add cubed ice (fill glass), top with ginger ale. Garnish with a lime wedge or fresh ginger. 
Hennessy also recognizes the millions of fans that will be cheering across the globe, who can enjoy El Clásico at home with these delicious Cognac cocktail recipes: 

Atardecer de Miami 
1 ¼ oz. Hennessy V.S.O.P Privilège 
1/3 oz. Agave nectar 
1/2 oz. Fresh lime juice 
2/3 oz. Sparkling water
Combine Hennessy, agave nectar, and lime juice in a shaker with ice; shake and strain into a wine glass. Add additional ice cubes and top with sparkling water. 

El Clásico Sazerac  
2 ½ oz. Hennessy V.S.O.P Privilège 
1/4 oz. Simple syrup 
1/8 oz. Absinthe (rinse) 
5 dashes Peychaud's Bitters 
Lemon twist 

Pour Hennessy, simple syrup, and bitters in a mixing glass with ice; stir until chilled. Wash rocks glass with absinthe and strain mixing glass contents in; garnish with lemon twist.

For more information on Hennessy Cognac, visit or

About Hennessy 
In 2017, the Maison Hennessy celebrates over two and half centuries of an exceptional adventure that has linked two families, the Hennessys and the Fillioux, for seven generations and spanned five continents. It began in the French region of Cognac, the seat from which the Maison has constantly passed down the best the land has to give, from one generation to the next. In particular, such longevity is thanks to those people, past and present, who have ensured Hennessy's success both locally and around the world.

Hennessy's success and longevity are also the result of the values the Maison has upheld since its creation: unique savoir-faire, a constant quest for innovation, and an unwavering commitment to Creation, Excellence, Legacy, and Sustainable Development. Today, these qualities are the hallmark of a House – a crown jewel in the LVMH Group – that crafts iconic and prestigious Cognacs. 

Hennessy is imported and distributed in the U.S. by Moët Hennessy USA. Hennessy distills, ages and blends spanning a full range: Hennessy V.S, Hennessy Black, V.S.O.P Privilège, X.O, Paradis, Paradis Impérial and Richard Hennessy. For more information and where to purchase/ engrave, please visit 

About International Champions Cup (ICC)
The International Champions Cup is an annual summer soccer tournament organized by Relevent Sports, featuring the best clubs from around the world. A staple property of Relevent Sports and RSE Ventures, the International Champions Cup brings the best in soccer to iconic sports venues across North America, Australia, Europe and China. 

The International Champions Cup has hosted some of the most iconic matchups in the world, including the largest attended soccer match in U.S. history, when 109,318 fans saw Real Madrid and Manchester United play at the "Big House" at the University of Michigan. In its three-year history, Real Madrid, Manchester United and Paris Saint-Germain have all won installments of the North American tournament.

Fans can follow the ICC on social media at @intchampionscup for exclusive content and announcements, and join the conversation using #ElClasicoMiami and #2017ICC. Fans can sign up for up news, updates and ticket information at

SOURCE Hennessy

Sunday, July 23, 2017

Jerry Jones has been a pioneer in marketing Cowboys, NFL to the Latino fan base in US and beyond

Latino interest in the Cowboys dates to the 1970s, but the Cowboys' interest in Latinos only started with Jerry Jones.

With business-minded acumen, the Cowboys owner understood Hispanics form a separate market that, besides soccer and boxing, is passionate about football. He also understood Hispanics have the purchasing power to spend on entertainment.

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Sunday, June 12, 2016

How Much the Highest-Paid Athletes Earn Per Second: The Gender Wage Gap in Sports

Forget Corporate America. The wage gap in sports is astonishingly wide. 

Expert Market, a B2B marketplace, recently calculated the earnings -- per second -- of those professional athletes we love. Those data were then used to draw a comparison to the male and female counterparts of each sports. And the figures are astonishing.

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Annual ranking of the most powerful athletes in sports

In its sixth consecutive installment, The POWER 100, our proprietary annual ranking of the most powerful athletes in sports, uses a complex statistical model to accurately compare performance and influence through on-field and off-field attributes. This metric is collectively known as POWER, and enables equitable comparison across otherwise incomparable sports.

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Golf struggles to attract Latinos

PHOENIX — Phoenix native Andre Magdelano doesn’t play golf and has never been invited to play the sport.

“It’s elitist, judgmental, white collar and rich,” Magdelano, 51 said. “It’s a sub-culture that has it’s own fashion, rules and history. None of that is part of the minority experience.”

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Wednesday, March 2, 2016

Cristiano Ronaldo Is First Athlete With 200 Million Social Media Followers

Cristiano Ronaldo finished second to Lionel Messi in the FIFA Balloon d’Or voting announced last month. Messi now leads Ronaldo five to three for the award that crowns the top soccer player in the world. The pair have had a stranglehold on the sport’s top honor for the past eight years. But when it comes to social media followings, Messi can’t touch Ronaldo.

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Sunday, February 21, 2016

Univision Shares Hispanic Tennis Love Stories at ATP Delray Beach Kidz Day

Gusty conditions couldn’t stop kids of all ages playing tennis in red ball, orange ball, green ball and yellow balls groups at the 2016 Delray Beach Open Kidz Day event, held Monday, Feb. 15 on courts adjacent to the stadium at the ATP World Tour event.

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MLS Hopes to Bolster Support Among Fans With a New Tagline and More Mobile Adopts 'Stand as one' mantra

Seeking to consolidate its appeal among existing fans and reinforce TV viewing habits, Major League Soccer has adopted a new stance for its 2016 promotional campaign.

"Stand as one" is the tagline, replacing last year's "Unstoppable" in creative ranging from commercials to digital banners, social skins, player-promo vignettes and other assets.

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Saturday, February 20, 2016

The World's Top 10 Most Innovative Companies of 2015 in Sports

The World's Top 10 Most Innovative Companies of 2015 in Sports
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Topper deal for Botafogo

Brazilian soccer team Botafogo have signed a three-year deal with local kit manufacturer Topper.

In a deal reportedly worth US$10 million in total, Topper will replace long term suppliers Puma as the kit supplier for the Rio de Janeiro based club. Botafogo will honour their current deal with Puma by continuing to wear the kit until the end of April.

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Tuesday, February 9, 2016

The brand winners and losers of Super Bowl 50

The Denver Broncos lifted the Lombardi trophy last night, their victory over the Carolina Panthers certain and decisive. But there wasn’t a clear winner in the other big game — the one being played off-field.

Brands were out in full force hoping to capture the attention of a highly-engaged second screen audience that spent just about as much time checking Twitter, Facebook or Instagram — but mostly Twitter — as watching the somewhat lackluster game.

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Sunday, February 7, 2016

Sports Marketers Should Lead With Organic, Not Paid, When Developing Digital Strategies

In 2015, an estimated $24 billion was spent against paid social and that number is expected to reach $36 billion by 2017. Marquee sports and entertainment platforms such as the upcoming Super Bowl and Oscars account for large spikes in that spend, but is paid the most effective strategy toward building consumer engagement and loyalty around big events?

We don’t believe it is – especially when it’s viewed as the primary means for achieving reach on social.

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