March 22, 2013
It’s easy to see how the professional world of boxing – with promoters and big pay days – wouldn’t really mesh with communism.
Once the 1959 revolution came, the communist regime deemed pro boxing
corrupt and exploitative, and the big purses not in line with socialist
egalitarian ideals.
Now the island is on verge of relaxing the monopoly of amateur boxing
by joining a semi-pro league in which athletes are paid by sponsors and
fight pro-style bouts, but still retain the Olympic eligibility that's
all-important to Cuban sports authorities. Boxers also would fight
without the headgear they have grown accustomed to.
Marketing to Latinos Conference Series and Networking Events
LatinVision Media News
Wednesday, April 17, 2013
Wednesday, April 10, 2013
New Season: Over 28 Percent of MLB Players Are Foreign-Born
April 04, 2013 | by Pablo Pereira
Twenty-eight percent of Major League Baseball players on the 25-man opening day rosters were born outside of the 50 United States, according to the commissioner's office. It's the fourth-highest number in big leagues' history, trailing last season, 2007 and 2005. There were 241 players born outside the U.S., out of the 856 players on 30 big league rosters, the disabled list and restricted list.
The Dominican Republic, recent winner of the World Baseball Classic, was the best represented country with 89 players, including New York Yankees All-Star Robinson Cano. Venezuela was second with 63, which includes Triple Crown winner Miguel Cabrera, then Canada (17), Cuba (15) and Mexico (14).
Twenty-eight percent of Major League Baseball players on the 25-man opening day rosters were born outside of the 50 United States, according to the commissioner's office. It's the fourth-highest number in big leagues' history, trailing last season, 2007 and 2005. There were 241 players born outside the U.S., out of the 856 players on 30 big league rosters, the disabled list and restricted list.
The Dominican Republic, recent winner of the World Baseball Classic, was the best represented country with 89 players, including New York Yankees All-Star Robinson Cano. Venezuela was second with 63, which includes Triple Crown winner Miguel Cabrera, then Canada (17), Cuba (15) and Mexico (14).
Thursday, April 4, 2013
NASCAR Telenovela Targets Latino Fans
April 04, 2013
FONTANA, Calif. – Ela Rivella is a sexy, headstrong race car driver torn between two racing brothers in a glamorous, high-stakes world of cutthroat competition and danger. Ela loved Jordi Fernandez until jealousy drove them apart, and now she's irresistibly drawn to Checo, whose clandestine romance with Ela could drive Jordi to violence.
Sound like a soap opera? Maybe some particularly ambitious Formula One fan fiction?
It's an actual novela — the wildly popular short-run series that flood the Latino television market in North America and beyond — co-produced by Univision and NASCAR to put the down-home American sport of stock car racing in front of millions of Spanish-speaking viewers who might have never watched a NASCAR race.
FONTANA, Calif. – Ela Rivella is a sexy, headstrong race car driver torn between two racing brothers in a glamorous, high-stakes world of cutthroat competition and danger. Ela loved Jordi Fernandez until jealousy drove them apart, and now she's irresistibly drawn to Checo, whose clandestine romance with Ela could drive Jordi to violence.
Sound like a soap opera? Maybe some particularly ambitious Formula One fan fiction?
It's an actual novela — the wildly popular short-run series that flood the Latino television market in North America and beyond — co-produced by Univision and NASCAR to put the down-home American sport of stock car racing in front of millions of Spanish-speaking viewers who might have never watched a NASCAR race.
Sunday, March 31, 2013
Latinvision Media Inc. Announces Speakers For Fourth Annual Sports Business Summit And Networking Event In New York City
Top Sports Executives and Innovators from Major National Networks and Brands
will share Best Practices, opportunities, challenges and Future Trends including
marketing opportunities for the World Cup 2014 in Brazil
NEW YORK
(March 29, 2013) –
LatinVision Media Inc.,
dedicated to helping marketers and executives better understand U.S. Hispanics
and Latin America Markets via its Marketing to Latinos Summit Series, announces
the speaker lineup for its
Fourth Annual Sports Business Summit
and
Networking Event
taking place on Thursday, April 11, 2013, at the
Independent Artists Coalition
(IAC) in New York City.
This year’s
conference features speakers who will engage attendees with a variety of topics,
ranging from facts and figures about the Hispanic sports industry, and how
businesses can leverage Latinos’ passion for sports to create effective
marketing campaigns. Executives from renowned entities in the sports industry,
such as MLS Soccer, Ogilvy, Reebok, Univision, ESPN, NFL, Telemundo, FOX
Deportes, among others will participate as panelists in the day-long event and
will present best practices to attendees
“Sports continue to be an
incredibly powerful platform to connect with U.S. Hispanics and Latin American
Markets. This year’s summit is an opportunity to bring together brands,
marketers and media, with executives who have vast experience in leveraging this
passion point to create long-lasting connections with one of the most lucrative
population segments in the U.S.,”
said Carlos Vassallo, CEO of LatinVision Media.
The Sports
Business Summit program was designed to provide attendees with valuable
insights, best practices and trends leveraged by top sports executives.
Presentations and panels will aim to address critical issues such as the depth
of US Hispanic sports fanaticism; language preferences when consuming sports;
including explaining how
leagues, media companies, and advertisers continue to take
advantage of the money making machine sports has become today.
Amongst the
sports industry leaders confirmed to speak at the event are:
- Jaime Cardenas, CEO, AC&M Group
- Adrian Dickson, Journalist and Media Executive, Adrian Dickson
- Camilo Durana, Global Director, Sports and Entertainment, Anheuser-Busch InBev
- Elisa Padilla, VP Marketing, Brooklyn Nets/Barclays Center
- Joan Oliver, CEO & Partner. Former CEO of FC Barcelona, CS Sport Brands
- Chris Chaney, CEO, CSG World
- Edward Gordon, Sr. Director Distribution & Audience Research, ESPN
- Freddy Rolón, VP Programming & Business Initiatives, ESPN Deportes
- Vicente Navarro, Director of Hispanic Marketing , Eurosport
- Jason Belzer, Founder and President, GAME, Inc.
- Mark Rothenberg, SVP Havas Sports USA, Havas
- John Saintignon, CEO, ILC/Reebok Team
- Diego Prusky, CEO, InPulse Digital
- Joe Favorito, Founder, Joe Favorito
- BradFay, COO, Keller Fay Group
- Vasu Kulkarni, Founder & CEO, Krossover
- Cesar Diaz, Editor-in-Chief, LatinoSports.com
- Andrea Pagnanelli, CEO, Leapseats
- Anthony Rodriguez, CEO, Lineage Interactive
- Anto Gomez-Tembleque, CEO, Linking Sport
- Steven Ship, CEO, Lucha Libre USA
- Howard Handler, CMO, MLS soccer
- Sabrina Macias, Director, Marketing Communications| IMC , NASCAR
- Vincent Cordero, EVP & General Manager Fox Deportes , News Corp
- Magdalena Hill, Manager, Fan Strategy & Marketing, NFL
- Alvaro Saralegui, SVP, NFL
- Matt Neidl, Group Director Multicultural Marketing, Octagon
- Eryn McVerry, Director, Sports & Entertainment Marketing, Ogilvy
- Earnie Ellison, Diversity, Inclusion Initiatives & Comm Relations, PGA
- Jason Kohll, CEO, Professional Sports Partners
- Celine Del Genes, Women’s Global Head of Mktg and Go-To-Market, Reebok International
- Marcelo Tripoli, CEO Brazil, SapientNitro iThink
- Grant Wahl, Senior Writer, Sports Illustrated
- Christian Alfonsi, EVP Strategic Planning, Taylor
- Jorge Hidalgo, Executive Vice President, Network Sports, Telemundo
- Ignacio Cassinelli, Chief Boggler, Todosobrecamisetas.net
- Eric Conrad, VP of Sports Programming & GM for the FIFA WC , Univision
- Martin Munoz-Elena, Editor in Chief, Yahoo! en Español
To
access the full list of speakers confirmed to date, please visit the event
website:
www.latinvision.com/conference/sports
This
April 11, attendees will also have the opportunity to participate in a two-hour
Business Networking reception where industry talent will be able to connect
one-on-one. Tickets to the event, which includes breakfast and lunch, are on
sale for $195 for members and $295 for non-members, via the event’s
website.
Confirmed sponsors are PGA, Keller Fay Group, AC&M Group, FOX Deportes, Godiva,
Latin3, InPulseDigital, Ethnic Technologies, among others. Summit updates will
also be announced via Twitter (@LatinVision)
and Facebook (www.Facebook.com/LatinVisionMedia).
To
register for the Sports Business Summit Conference, visit:
www.latinvision.com/conference/sports
For
information about the LatinVision Media 2013 Conferences Series, visit:
www.latinvision.com/marketing.
About
LatinVision Media
LatinVision Media,
Inc. is a New York-based company that organizes
summits and networking
events focused
on marketing to U.S.
Hispanics and
Latin American executives, marketers and media.
Friday, October 26, 2012
SF Giants' Hispanic Stars Inspire in Mountain View
Oct 25, 2012 | by Claudia Cruz
Match that with the contributions of his Venezuelan compatriots—Marco Scutaro's 12 game-hitting streak and Gregor Blanco's consistent defensive plays—and the presence of Hispanics in Los Gigantes becomes clearer and greater.
Read full article
Wednesday, September 12, 2012
GolTV acquires exclusive broadcast rights for UNCAF Copa Centroamericana
GolTV has obtained exclusive broadcast rights for the UNCAF Copa Centroamericana, one of Central America’s most prominent tournaments. The 2013 events will be played from January 18 to 27 in Costa Rica, and will include Costa Rica, Belize, El Salvador, Guatemala, Honduras, Nicaragua and Panama.
Read full article
Read full article
Tuesday, September 11, 2012
Sports in Spanish expand presence in U.S. media
Spanish-language sports programming expands its presence starting Friday with the launch of a new radio station in New York and an online platform for transmitting sports events live, both part of the ESPN network.
One of these projects - ESPN Deportes Radio - will be the only station in New York offering sports programming in Spanish 24 hours a day, so that "Latino fans can sound off about their passion in their own language," General Manager Oscar Ramos told Efe.
Read full article
One of these projects - ESPN Deportes Radio - will be the only station in New York offering sports programming in Spanish 24 hours a day, so that "Latino fans can sound off about their passion in their own language," General Manager Oscar Ramos told Efe.
Read full article
Monday, September 10, 2012
Coca-Cola offers teen soccer fans the chance to score big in three-day training camp
HOUSTON (August 27, 2012) – The images from the London Summer Olympics of triumphant athletes are still fresh in our memories, and our spirits were lifted with every medal won by hard-working well-trained competitors. Now, Coca-Cola is kicking off a contest to bring the cheer of happiness to 300 teen soccer enthusiasts from Dallas, Houston and San Antonio with one of the most exciting soccer training programs ever created for young aspiring athletes.
Soccer superstar Marcelo Balboa and Olympic gold medal winner Shannon MacMillan will join a team of 20 international soccer coaches at the inaugural Coca-Cola Soccer Camp. Held November 16-18 at Tony Marron Park in Houston, the three-day camp will include soccer training and skills demonstrations as well as several workshops and scrimmages in the spirit of friendly competition.
The Coca-Cola Soccer Camp is open to boys and girls 13 to 15 years of age who are residents of the state of Texas. Teens are encouraged to submit an essay from now until October 4 describing their passion for soccer. Contestants may also be nominated by a friend, teacher or family member. For official rules and to submit entries, please visit mcr.com/soccercamp. Entries will be judged based on relevance, authenticity, inspirational value, and creativity of their submission. Winners will be announced the week of October 22.
“The Coca-Cola Company has long been a supporter of sports at every level- from grassroots youth teams to National and Olympic teams. We believe that active healthy living should be an integrated part of every teen’s life, and the best way to get kids moving is through fun, engaging programs like our Soccer Camp,” said Hector Amaya, Houston Market Unit Vice President, Field Operations, Coca-Cola Refreshments. “By bringing the Coca-Cola Soccer Camp to our communities we enable younger generations to uncap their potential and get active on the field, no matter what their skill level.”
Partnering with the beverage leader and primary contributors to the Soccer Camp are: McDonald’s, adidas, retailer Food Town, US Youth Soccer (USYSO), and Boys & Girls Clubs of America.
Shannon MacMillan and Marcelo Balboa invite all soccer fans to participate and support the Coca-Cola Soccer Camp winners by sharing their stories and images of soccer happiness on Twitter using the hashtag #CokeCamp.
The Coca-Cola Company The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please visit thecoca-colacompany.com or follow us on Twitter at http://twitter.com/CocaColaCo
SOURCE: The Coca-Cola Company
Soccer superstar Marcelo Balboa and Olympic gold medal winner Shannon MacMillan will join a team of 20 international soccer coaches at the inaugural Coca-Cola Soccer Camp. Held November 16-18 at Tony Marron Park in Houston, the three-day camp will include soccer training and skills demonstrations as well as several workshops and scrimmages in the spirit of friendly competition.
The Coca-Cola Soccer Camp is open to boys and girls 13 to 15 years of age who are residents of the state of Texas. Teens are encouraged to submit an essay from now until October 4 describing their passion for soccer. Contestants may also be nominated by a friend, teacher or family member. For official rules and to submit entries, please visit mcr.com/soccercamp. Entries will be judged based on relevance, authenticity, inspirational value, and creativity of their submission. Winners will be announced the week of October 22.
“The Coca-Cola Company has long been a supporter of sports at every level- from grassroots youth teams to National and Olympic teams. We believe that active healthy living should be an integrated part of every teen’s life, and the best way to get kids moving is through fun, engaging programs like our Soccer Camp,” said Hector Amaya, Houston Market Unit Vice President, Field Operations, Coca-Cola Refreshments. “By bringing the Coca-Cola Soccer Camp to our communities we enable younger generations to uncap their potential and get active on the field, no matter what their skill level.”
Partnering with the beverage leader and primary contributors to the Soccer Camp are: McDonald’s, adidas, retailer Food Town, US Youth Soccer (USYSO), and Boys & Girls Clubs of America.
Shannon MacMillan and Marcelo Balboa invite all soccer fans to participate and support the Coca-Cola Soccer Camp winners by sharing their stories and images of soccer happiness on Twitter using the hashtag #CokeCamp.
The Coca-Cola Company The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please visit thecoca-colacompany.com or follow us on Twitter at http://twitter.com/CocaColaCo
SOURCE: The Coca-Cola Company
PGA TOUR Latinoamerica showing great potential
Sept 07, 2012 | by Larry Dorman
The news could hardly have been better Thursday for El PGA TOUR Latinoamerica, the PGA TOUR's just-launched schedule of professional tour-quality events across Latin America.
For openers, after two rounds of the Mundo Maya Open presented by Corona, the tournament co-leaders Tommy Cocha, of Salta, Argentina, and Andres Echavarria, of Medellin, Colombia, set a torrid pace of 12 under, two strokes clear of the field, on the formidable 7,304-yard "El Jaguar" Course designed and built by Jack Nicklaus.
Read full article
The news could hardly have been better Thursday for El PGA TOUR Latinoamerica, the PGA TOUR's just-launched schedule of professional tour-quality events across Latin America.
For openers, after two rounds of the Mundo Maya Open presented by Corona, the tournament co-leaders Tommy Cocha, of Salta, Argentina, and Andres Echavarria, of Medellin, Colombia, set a torrid pace of 12 under, two strokes clear of the field, on the formidable 7,304-yard "El Jaguar" Course designed and built by Jack Nicklaus.
Read full article
Univision Deportes Acquires U.S. Rights for German, French National Soccer Clubs
Sept 06, 2012 | by Tim Baysinger
Univision Deportes has acquired mutliplatform U.S. media rights to both the French and German national soccer teams, and France's professional league, Ligue 1.
The deal also includes Germany's DFB Cup and the French Cup. The agreements grant Univision Deportes rights to all qualifiers played in Germany and France in the lead to the 2014 FIFA World Cup, including the France vs. Spain match in March 2013. Home friendly matches of the German and French National Teams are also included.
Read full article
Univision Deportes has acquired mutliplatform U.S. media rights to both the French and German national soccer teams, and France's professional league, Ligue 1.
The deal also includes Germany's DFB Cup and the French Cup. The agreements grant Univision Deportes rights to all qualifiers played in Germany and France in the lead to the 2014 FIFA World Cup, including the France vs. Spain match in March 2013. Home friendly matches of the German and French National Teams are also included.
Read full article
Thursday, August 30, 2012
CONCACAF Reaches Radio Agreement With Fútbol de Primera for 2013, 2015 Gold Cups
Aug. 23, 2012
The Confederation of North, Central American and Caribbean Association Football (CONCACAF) announced today that Fútbol de Primera (FDP) will be the exclusive Spanish-language radio broadcaster in the U.S. of the 2013 and 2015 editions of CONCACAF Gold Cup, bringing the tournament to millions across the nation.
Read full article
The Confederation of North, Central American and Caribbean Association Football (CONCACAF) announced today that Fútbol de Primera (FDP) will be the exclusive Spanish-language radio broadcaster in the U.S. of the 2013 and 2015 editions of CONCACAF Gold Cup, bringing the tournament to millions across the nation.
Read full article
Fox, Dodgers in talks on multi-bln dollar TV deal-source
August 27, 2012 | by Ronald Grover
Fox Sports and the Los Angeles Dodgers began preliminary talks in May on a multi-billion dollar cable TV deal, a person familiar with the talks said, the latest in a string of rich cable TV contracts for teams in the largest U.S. TV markets.
The talks would give the Dodgers the financial firepower for big player deals and began weeks before the major league baseball team went on a spending spree that included a high-profile Aug. 25 trade with the Boston Red Sox in which the Dodgers assumed four player contracts valued at more than $260 million through 2018.
Read full article
Fox Sports and the Los Angeles Dodgers began preliminary talks in May on a multi-billion dollar cable TV deal, a person familiar with the talks said, the latest in a string of rich cable TV contracts for teams in the largest U.S. TV markets.
The talks would give the Dodgers the financial firepower for big player deals and began weeks before the major league baseball team went on a spending spree that included a high-profile Aug. 25 trade with the Boston Red Sox in which the Dodgers assumed four player contracts valued at more than $260 million through 2018.
Read full article
Tuesday, August 28, 2012
Daytona 500 To Be Broadcast Live On U.S. Spanish-Language Network For First Time Ever
DAYTONA BEACH, Fla. (Aug. 20, 2012) – Two of the biggest brands in all of sports, NASCAR and FOX Deportes, announced today they are teaming up to provide the sport’s most expansive Spanish-language broadcast offering ever with coverage of 15 NASCAR Sprint Cup Series races as well as original programming, daily news segments and weekly updates starting in 2013.
Of the 15 race broadcasts, FOX Deportes, the No. 1 U.S. Latino Sports network, will carry live six NASCAR Sprint Cup Series races, including, for the first time ever, a Spanish-language broadcast of NASCAR’s biggest race, the Daytona 500 (Sunday, Feb. 24).
In addition to the 15 Spanish-language race broadcasts, FOX Deportes will also produce and air a series of original NASCAR programs focused on engaging the Latino fan base. This series will be complemented by daily NASCAR news segments in the No. 1 rated U.S. Latino sports news franchise, Central FOX.
“It’s a historic milestone in the evolution of FOX Deportes, and we’re excited to be working with NASCAR to add the most popular motorsport in America to our overall programming mix for the first time,” said Vincent Cordero, executive vice president and general manager of FOX Deportes. “There’s no sport more deeply rooted in the fabric of America than NASCAR, and having it on our own network represents our continued commitment to expand and diversify our content portfolio by adding the biggest sporting events in the world that impassion today’s U.S. Latino.”
FOX Deportes coverage of NASCAR Sprint Cup Series racing gets underway Saturday, Feb. 16 with coverage of The Daytona Shootout, a non-points race from Daytona International Speedway that unofficially kicks off the 2013 season. In addition to the Daytona 500 a week later (Sunday, Feb. 24), FOX Deportes will also broadcast live in Spanish four additional races from Auto Club Speedway, Bristol Motor Speedway, Charlotte Motor Speedway and Talladega Superspeedway.
“The thirst for NASCAR programming, and in particular race broadcasts, is very strong and we’re constantly looking for ways to expose the sport to new fans in new places,” said Steve Herbst, NASCAR vice president of broadcasting and production. “To be able to put a deal like this together with FOX Deportes, a leader in U.S. Latino sports media, is something we believe will help satisfy the strong demand for NASCAR racing in the Hispanic community while also exposing the sport to new audiences.”
In addition to the six live and nine live-to-tape race broadcasts, the four 30-minute original programs that will air early next year will highlight NASCAR’s storied history and personalities that make NASCAR one of the most popular sports in the world.
All original NASCAR-related programs will air on Fridays at 10:30 p.m. ET, with encore presentations the following Monday at 4 p.m. ET. FOX Deportes also plans weekly NASCAR in-season updates during regularly-scheduled programming to keep fans up-to-date with their favorite teams and drivers. A comprehensive on-air promotional campaign, as well as coverage of NASCAR on Central FOX, will accompany FOX Deportes’ NASCAR race broadcasts throughout the 2013 season.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED, MRN Radio, PRN Radio and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as three international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada, Mexico and Europe. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. The next NASCAR Sprint Cup Series race, the Irwin Tools Night Race, will air August 25 on ABC at 7 p.m. ET. For more information and a complete schedule, visit www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR or on Twitter: @NASCAR.
About FOX Deportes
Reaching more than 20 million cable and satellite households in the country, of which over 6 million are U.S. Hispanic, FOX Deportes is the leader in Spanish-language sports media. FOX Deportes features premier soccer programming with exclusive coverage of UEFA Champions League, Barclays Premier League, Copa Santander Libertadores, Copa Bridgestone Sudamericana; coverage of the Major League Baseball regular season, All-Star Game, National League Championship Series and World Series; Golden Boy Promotions Boxing and UFC®. Boasting more than 2,100 hours of live and exclusive programming, a robust digital experience brimming with engaging editorial, live scoring and exclusive video highlights, FOX Deportes is the first name in the U.S. Hispanic sports space. For more information, visit FOX Deportes online at Foxdeportes.com.
About FOX Sports Media Group
FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 20 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; FOX Soccer, FOX Soccer Plus and FOX Soccer 2Go; FUEL TV; FOX Deportes and FOX College Sports. In addition, FSMG also encompasses FOX Sports Interactive Media, which includes FOXSports.com on MSN, Whatifsports.com Scout.com and Yardbarker.com. Also included in the Group are Fox’s interests in joint-venture businesses Big Ten Network, BTN 2Go and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network and FOX Sports Skybox restaurants.
Of the 15 race broadcasts, FOX Deportes, the No. 1 U.S. Latino Sports network, will carry live six NASCAR Sprint Cup Series races, including, for the first time ever, a Spanish-language broadcast of NASCAR’s biggest race, the Daytona 500 (Sunday, Feb. 24).
In addition to the 15 Spanish-language race broadcasts, FOX Deportes will also produce and air a series of original NASCAR programs focused on engaging the Latino fan base. This series will be complemented by daily NASCAR news segments in the No. 1 rated U.S. Latino sports news franchise, Central FOX.
“It’s a historic milestone in the evolution of FOX Deportes, and we’re excited to be working with NASCAR to add the most popular motorsport in America to our overall programming mix for the first time,” said Vincent Cordero, executive vice president and general manager of FOX Deportes. “There’s no sport more deeply rooted in the fabric of America than NASCAR, and having it on our own network represents our continued commitment to expand and diversify our content portfolio by adding the biggest sporting events in the world that impassion today’s U.S. Latino.”
FOX Deportes coverage of NASCAR Sprint Cup Series racing gets underway Saturday, Feb. 16 with coverage of The Daytona Shootout, a non-points race from Daytona International Speedway that unofficially kicks off the 2013 season. In addition to the Daytona 500 a week later (Sunday, Feb. 24), FOX Deportes will also broadcast live in Spanish four additional races from Auto Club Speedway, Bristol Motor Speedway, Charlotte Motor Speedway and Talladega Superspeedway.
“The thirst for NASCAR programming, and in particular race broadcasts, is very strong and we’re constantly looking for ways to expose the sport to new fans in new places,” said Steve Herbst, NASCAR vice president of broadcasting and production. “To be able to put a deal like this together with FOX Deportes, a leader in U.S. Latino sports media, is something we believe will help satisfy the strong demand for NASCAR racing in the Hispanic community while also exposing the sport to new audiences.”
In addition to the six live and nine live-to-tape race broadcasts, the four 30-minute original programs that will air early next year will highlight NASCAR’s storied history and personalities that make NASCAR one of the most popular sports in the world.
All original NASCAR-related programs will air on Fridays at 10:30 p.m. ET, with encore presentations the following Monday at 4 p.m. ET. FOX Deportes also plans weekly NASCAR in-season updates during regularly-scheduled programming to keep fans up-to-date with their favorite teams and drivers. A comprehensive on-air promotional campaign, as well as coverage of NASCAR on Central FOX, will accompany FOX Deportes’ NASCAR race broadcasts throughout the 2013 season.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED, MRN Radio, PRN Radio and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as three international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada, Mexico and Europe. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. The next NASCAR Sprint Cup Series race, the Irwin Tools Night Race, will air August 25 on ABC at 7 p.m. ET. For more information and a complete schedule, visit www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR or on Twitter: @NASCAR.
About FOX Deportes
Reaching more than 20 million cable and satellite households in the country, of which over 6 million are U.S. Hispanic, FOX Deportes is the leader in Spanish-language sports media. FOX Deportes features premier soccer programming with exclusive coverage of UEFA Champions League, Barclays Premier League, Copa Santander Libertadores, Copa Bridgestone Sudamericana; coverage of the Major League Baseball regular season, All-Star Game, National League Championship Series and World Series; Golden Boy Promotions Boxing and UFC®. Boasting more than 2,100 hours of live and exclusive programming, a robust digital experience brimming with engaging editorial, live scoring and exclusive video highlights, FOX Deportes is the first name in the U.S. Hispanic sports space. For more information, visit FOX Deportes online at Foxdeportes.com.
About FOX Sports Media Group
FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 20 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; FOX Soccer, FOX Soccer Plus and FOX Soccer 2Go; FUEL TV; FOX Deportes and FOX College Sports. In addition, FSMG also encompasses FOX Sports Interactive Media, which includes FOXSports.com on MSN, Whatifsports.com Scout.com and Yardbarker.com. Also included in the Group are Fox’s interests in joint-venture businesses Big Ten Network, BTN 2Go and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network and FOX Sports Skybox restaurants.
SOURCE: NASCAR
Thursday, August 23, 2012
Coors Light and Discovery en Español Partner on New Soccer Series 'Acceso Exclusivo: Pumas' marks Hispanic net's ramp-up to the World Cup
Aug 22, 2012 | by Sam Thielman
Extra investment in Discovery U.S. Hispanic is paying off: the division's flagship network, Discovery en Español, is pulling in a major advertiser with its original content in the form of Coors Light, marking the first time that the Molson Coors has inked a deal with the Spanish-language cable net.
The deal covers an ad integration with Acceso Exclusivo: Pumas, the first U.S.-original show in the Acceso Exclusivo series, which will feature the beer prominently throughout the program. Discovery will also provide footage to Coors Light for use on its digital properties (its proprietary platform, Facebook and Twitter).
It's the most recent in a long line of partnerships focusing on Hispanic consumers in the U.S., and Coors believes it's wise to get into that particular niche early.
Read full article
Extra investment in Discovery U.S. Hispanic is paying off: the division's flagship network, Discovery en Español, is pulling in a major advertiser with its original content in the form of Coors Light, marking the first time that the Molson Coors has inked a deal with the Spanish-language cable net.
The deal covers an ad integration with Acceso Exclusivo: Pumas, the first U.S.-original show in the Acceso Exclusivo series, which will feature the beer prominently throughout the program. Discovery will also provide footage to Coors Light for use on its digital properties (its proprietary platform, Facebook and Twitter).
It's the most recent in a long line of partnerships focusing on Hispanic consumers in the U.S., and Coors believes it's wise to get into that particular niche early.
Read full article
Tuesday, August 21, 2012
Fox, Nascar To Broadcast Stock-Car Races in Spanish
August 20, 2012 | by Jonathan Welsh
Many sports fans may associate Nascar stock-car racing with southern accents. But broadcasts of the motorsport pastime with roots in the southeastern U.S. will soon be broadcast more widely in Spanish.
Nascar and Fox Deportes said they are teaming up to provide Spanish-language coverage of 15 Nascar Sprint Cup Series races as well as daily news segments, weekly updates and original programs beginning next year. Fox Deportes will broadcast six of the races live, including the season-opening Daytona 500 on Sunday, Feb. 24.
Read full article
Many sports fans may associate Nascar stock-car racing with southern accents. But broadcasts of the motorsport pastime with roots in the southeastern U.S. will soon be broadcast more widely in Spanish.
Nascar and Fox Deportes said they are teaming up to provide Spanish-language coverage of 15 Nascar Sprint Cup Series races as well as daily news segments, weekly updates and original programs beginning next year. Fox Deportes will broadcast six of the races live, including the season-opening Daytona 500 on Sunday, Feb. 24.
Read full article
Monday, August 13, 2012
Latino Olympians 2012: Hispanic Medal Winners At The London 2012 Olympics
Their stories have inspired. Their performances amazed. Their achievements are a reason why Latinos can say: Sí Se Puede.
As the London Olympic Games come to a close we look back at what these American Latinos have accomplished. Some made history in their sport, others defended titles, and many proved that you don't need to be born in the U.S. to wear the red, white, and blue on your chest.
Read full article
As the London Olympic Games come to a close we look back at what these American Latinos have accomplished. Some made history in their sport, others defended titles, and many proved that you don't need to be born in the U.S. to wear the red, white, and blue on your chest.
Read full article
Friday, August 10, 2012
Telemundo’s Olympic audience doubles in 2012
During the first 8 days of the 2012 London Olympics, Telemundo has doubled its audience among total viewers compared to the 2008 Beijing Olympics.
The Telemundo Olympic broadcast, led by sportscaster Andrés Cantor, delivered a total cumulative viewership of 13.8 million total viewers through its first 8 days of coverage, 22% more than the Beijing Olympics for the same period, according to Nielsen.
Telemundo’s Saturday, July 28 Olympic delivery was #1 in Spanish-Language TV averaging 854,000 total viewers from 8 a.m. to 5 p.m. ET, outperforming Univision by 58%.
On Sunday, July 29 from 7 a.m. to 6 p.m., Telemundo nearly doubled Univision’s performance with 775, 000 total viewers.
Read full article
The Telemundo Olympic broadcast, led by sportscaster Andrés Cantor, delivered a total cumulative viewership of 13.8 million total viewers through its first 8 days of coverage, 22% more than the Beijing Olympics for the same period, according to Nielsen.
Telemundo’s Saturday, July 28 Olympic delivery was #1 in Spanish-Language TV averaging 854,000 total viewers from 8 a.m. to 5 p.m. ET, outperforming Univision by 58%.
On Sunday, July 29 from 7 a.m. to 6 p.m., Telemundo nearly doubled Univision’s performance with 775, 000 total viewers.
Read full article
Thursday, August 2, 2012
COPA UNIVISION, The Fastest Growing Amateur Soccer Tournament In The U.S., Arrives To Communities Across The Nation
Successful Soccer Tournaments in Texas, Florida & California Lead to Similar Competitions around the Country
The Univision Television Group will extend the annual "Copa Univision" event, a family-friendly tournament that features the finest in amateur soccer and family activities, to San Francisco, Houston, Chicago, New York and Fresno.
"Based on the success of 'Copa Univision' in key markets these past few years, we are thrilled to expand the franchise to local communities in key markets across the country," said Kevin Cuddihy, president, Univision Television Group. "We remain committed to entertaining our audience and continuing to deliver on the offerings they expect while providing an unparalleled connection for our partners to reach the fastest growing segment in the country."
"Copa Univision" events recently took place in Austin, Dallas, San Antonio and Miami, collectively attracting 35,000 community members. More than 600 combined teams were assembled by local soccer fanatics and upcoming events are estimated to bring in more than 100,000 fans.
During "Copa Univision", attendees can participate in interactive soccer activities and have access to entertainment stage areas as well as client and community organization booths. Soccer teams can compete using a five-on-five format on smaller fields that create an exciting and family-friendly competition.
The "Copa Univision" event in Los Angeles, currently in its 5th year, will be held on Aug. 4. Following is the current schedule of inaugural events around the country:
* San Francisco "Copa Univision" - Aug. 4 and 5 - <http://www.Univision14.com>
* Houston "Copa Univision" - Aug. 18 and 19 - <http://www.UnivisionHouston.com>
* Chicago "Copa Hispanofest de Univision" - Sept. 7, 8 and 9 -<http://www.UnivisionChicago.com>
* New York "Copa Univision" - Sept. 29 and 30 - <http://www.UnivisionNuevaYork.com >
* Fresno "Copa Univision" - Sept. 22 and 23 - <http://www.UnivisionFresno.com>
For more information or to register for a "Copa Univision" event, please visit your local Univision website.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 88% of U.S. Hispanic households; Univision Cable Networks, including Galavision, the country's leading Spanish-language cable network, as well as Univision tlnovelas, a new 24-hour cable network dedicated to novelas, Univision Deportes Network, a new 24-hour cable network dedicated to sports, ForoTV, a new 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings - De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson, Telehit and Clasico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company's platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including <http://Univision.com>, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Movil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit <http://www.Univision.net>.
SOURCE: Univision
The Univision Television Group will extend the annual "Copa Univision" event, a family-friendly tournament that features the finest in amateur soccer and family activities, to San Francisco, Houston, Chicago, New York and Fresno.
"Based on the success of 'Copa Univision' in key markets these past few years, we are thrilled to expand the franchise to local communities in key markets across the country," said Kevin Cuddihy, president, Univision Television Group. "We remain committed to entertaining our audience and continuing to deliver on the offerings they expect while providing an unparalleled connection for our partners to reach the fastest growing segment in the country."
"Copa Univision" events recently took place in Austin, Dallas, San Antonio and Miami, collectively attracting 35,000 community members. More than 600 combined teams were assembled by local soccer fanatics and upcoming events are estimated to bring in more than 100,000 fans.
During "Copa Univision", attendees can participate in interactive soccer activities and have access to entertainment stage areas as well as client and community organization booths. Soccer teams can compete using a five-on-five format on smaller fields that create an exciting and family-friendly competition.
The "Copa Univision" event in Los Angeles, currently in its 5th year, will be held on Aug. 4. Following is the current schedule of inaugural events around the country:
* San Francisco "Copa Univision" - Aug. 4 and 5 - <http://www.Univision14.com>
* Houston "Copa Univision" - Aug. 18 and 19 - <http://www.UnivisionHouston.com>
* Chicago "Copa Hispanofest de Univision" - Sept. 7, 8 and 9 -<http://www.UnivisionChicago.com>
* New York "Copa Univision" - Sept. 29 and 30 - <http://www.UnivisionNuevaYork.com >
* Fresno "Copa Univision" - Sept. 22 and 23 - <http://www.UnivisionFresno.com>
For more information or to register for a "Copa Univision" event, please visit your local Univision website.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 88% of U.S. Hispanic households; Univision Cable Networks, including Galavision, the country's leading Spanish-language cable network, as well as Univision tlnovelas, a new 24-hour cable network dedicated to novelas, Univision Deportes Network, a new 24-hour cable network dedicated to sports, ForoTV, a new 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings - De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson, Telehit and Clasico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company's platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including <http://Univision.com>, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Movil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit <http://www.Univision.net>.
SOURCE: Univision
Wednesday, August 1, 2012
U.S. Olympic team shows diversity of immigrant community
July 31, 2012 | by Maria Peña
More than 30 foreigners are on the team representing the United States at the London Olympic Games, and all are living examples of how much immigrants are contributing to their adopted country.
The presence of numerous Hispanic surnames on the team reflect not only the immense demographic changes in recent decades, but also the determination of these athletes to overcome adversity and live the "American dream."
Read full article
More than 30 foreigners are on the team representing the United States at the London Olympic Games, and all are living examples of how much immigrants are contributing to their adopted country.
The presence of numerous Hispanic surnames on the team reflect not only the immense demographic changes in recent decades, but also the determination of these athletes to overcome adversity and live the "American dream."
Read full article
Tuesday, July 31, 2012
Telemundo 'the U.S. Home of the Olympic Games in Spanish'
July 30, 2012 | by April MacIntyre
Telemundo Media, "the U.S. Home of the Olympic Games in Spanish," presented its digital plans for London 2012, the most comprehensive Spanish-language digital coverage in the history of the Olympic Games in the U.S. with over 200 hours of online video featuring stories, expert analysis, profiles of Hispanic athletes and more than 130 hours of live-streaming.
From NBCU/Telemundo
The Hispanic network will feature an unprecedented amount of original and user generated online content through two sites fully dedicated to the Games: www.olimpiadastelemundo.com, with live-streaming, highlights, scores, news, analysis, athlete profiles, as well as original videos and interactive content and www.deportestelemundo.com, offering feature stories. Telemundo's digital platform is integrated through the site www.nbcolympics.com/telemundo, further extending access to Olympic content for the Hispanic audience. The network also announced an aggressive social media campaign via Facebook and Twitter, making London 2012 the first-ever “Social Olympics in Spanish in the U.S.” In addition, Telemundo launched a new mobile application that provides immediate access to Olympic content in Spanish, anywhere, anytime.
Read full article
Telemundo Media, "the U.S. Home of the Olympic Games in Spanish," presented its digital plans for London 2012, the most comprehensive Spanish-language digital coverage in the history of the Olympic Games in the U.S. with over 200 hours of online video featuring stories, expert analysis, profiles of Hispanic athletes and more than 130 hours of live-streaming.
From NBCU/Telemundo
The Hispanic network will feature an unprecedented amount of original and user generated online content through two sites fully dedicated to the Games: www.olimpiadastelemundo.com, with live-streaming, highlights, scores, news, analysis, athlete profiles, as well as original videos and interactive content and www.deportestelemundo.com, offering feature stories. Telemundo's digital platform is integrated through the site www.nbcolympics.com/telemundo, further extending access to Olympic content for the Hispanic audience. The network also announced an aggressive social media campaign via Facebook and Twitter, making London 2012 the first-ever “Social Olympics in Spanish in the U.S.” In addition, Telemundo launched a new mobile application that provides immediate access to Olympic content in Spanish, anywhere, anytime.
Read full article
Tuesday, July 24, 2012
Olympic Games on Radio Caracol
Radio Caracol Reinforces its Commitment with the Hispanic Community in South Florida
SPECIAL COVERAGE OF THE 2012 OLYMPIC GAMES – NOW ALSO AVAILABLE ONLINE
Radio Caracol Has Launched a New Microsite Dedicated to the Complete Coverage of the 2012 London Olympic Games, in addition to the Daily News Coverage Already Airing on the Station
WSUA – Radio Caracol 1260 AM, leader in Spanish Language news, talk and information programming in South Florida, is pleased to announce the continued commitment to its listeners by bringing the most comprehensive coverage of the 2012 Olympic Games, now also available online thruwww.caracol1260.com.
In order to bring the Radio Caracol audience the most up to date coverage about major events and news revolving around the occasion, Radio Caracol 1260 – with the support of PRISA Radio’s team of journalists and correspondents in London and around the world – has created a micro site (http://especiales.caracol1260.com/olimpicos) with all relevant information: news, medal standing, galleries of pictures and videos, interviews with athletes, and more!
This new section on the Radio Caracol website complements the sports coverage brought to our listeners on the radio in the daily dedicated segments, the regular newscasts and the weekly sports magazine on Sundays “Carrusel Deportivo” featuring renowned journalists and sport experts Horacio Gioffre, Roly Martin and Ricardo Celis.
SOURCE: Radio Caracol
SPECIAL COVERAGE OF THE 2012 OLYMPIC GAMES – NOW ALSO AVAILABLE ONLINE
Radio Caracol Has Launched a New Microsite Dedicated to the Complete Coverage of the 2012 London Olympic Games, in addition to the Daily News Coverage Already Airing on the Station
WSUA – Radio Caracol 1260 AM, leader in Spanish Language news, talk and information programming in South Florida, is pleased to announce the continued commitment to its listeners by bringing the most comprehensive coverage of the 2012 Olympic Games, now also available online thruwww.caracol1260.com.
In order to bring the Radio Caracol audience the most up to date coverage about major events and news revolving around the occasion, Radio Caracol 1260 – with the support of PRISA Radio’s team of journalists and correspondents in London and around the world – has created a micro site (http://especiales.caracol1260.com/olimpicos) with all relevant information: news, medal standing, galleries of pictures and videos, interviews with athletes, and more!
This new section on the Radio Caracol website complements the sports coverage brought to our listeners on the radio in the daily dedicated segments, the regular newscasts and the weekly sports magazine on Sundays “Carrusel Deportivo” featuring renowned journalists and sport experts Horacio Gioffre, Roly Martin and Ricardo Celis.
SOURCE: Radio Caracol
Monday, July 23, 2012
NASCAR's first Mexican owned team, eyes Latino fans
Viva La Raza Racing laid claim to a major first -- before its drivers even took to the track. The Mexican-owned professional auto racing team is the first Hispanic team in the history of NASCAR.
Owned by Mexican-based racing company Promo Race, the Viva La Raza Racing team is located in the Mooresville/Charlotte area in North Carolina, or "the heart of NASCAR," as Promo Race director Oscar Sánchez refers to it.
Through Promo Racing, Sánchez and his partners were involved with NASCAR Mexico, but their dream was to have a team competing in the United States. This past February, that goal become a reality when they purchased the team that became Viva La Raza Racing.
Read full article
Owned by Mexican-based racing company Promo Race, the Viva La Raza Racing team is located in the Mooresville/Charlotte area in North Carolina, or "the heart of NASCAR," as Promo Race director Oscar Sánchez refers to it.
Through Promo Racing, Sánchez and his partners were involved with NASCAR Mexico, but their dream was to have a team competing in the United States. This past February, that goal become a reality when they purchased the team that became Viva La Raza Racing.
Read full article
Pepsi or Coke? Olympic brand rules sow confusion
July 20, 2012 | by Jill Lawless
LONDON — Not just a sporting event, the Olympics present a fashion dilemma. That Pepsi T-shirt and Nike sneakers may seem perfect for a trip to Olympic Park – but will they fall foul of the brand police?
Olympic organizers scrambled Friday to clarify their restrictions on branding, after the head of the London games suggested a shirt bearing the logo of Pepsi – rival to Olympic sponsor Coca-Cola – would probably be banned from Olympic venues.
"No, you probably wouldn't be walking in with a Pepsi T-shirt because Coca-Cola are our sponsors and they have put millions of pounds (dollars) into this project but also millions of pounds (dollars) into grass roots sport," games chief Sebastian Coe told BBC radio. "It is important to protect those sponsors."
Read full article
LONDON — Not just a sporting event, the Olympics present a fashion dilemma. That Pepsi T-shirt and Nike sneakers may seem perfect for a trip to Olympic Park – but will they fall foul of the brand police?
Olympic organizers scrambled Friday to clarify their restrictions on branding, after the head of the London games suggested a shirt bearing the logo of Pepsi – rival to Olympic sponsor Coca-Cola – would probably be banned from Olympic venues.
"No, you probably wouldn't be walking in with a Pepsi T-shirt because Coca-Cola are our sponsors and they have put millions of pounds (dollars) into this project but also millions of pounds (dollars) into grass roots sport," games chief Sebastian Coe told BBC radio. "It is important to protect those sponsors."
Read full article
Puerto Rico Battles to Keep Cockfighting Profitable
Each man clutched a wriggling knapsack and stood in line, anxious to have every gamecock weighed and outfitted with spurs for a match at one of Puerto Rico's largest cockfighting clubs.
Within minutes, the men repeatedly called out the weights of their feathered fighters in a scene reminiscent of a Wall Street trading floor as they sought a suitable opponent of the same heft.
Read full article
Within minutes, the men repeatedly called out the weights of their feathered fighters in a scene reminiscent of a Wall Street trading floor as they sought a suitable opponent of the same heft.
Read full article
Olympic Basketball: U.S. Men Hold Off Argentina In Pre-Olympics Exhibition In Barcelona
The U.S. Olympic men's basketball team held on for an 86-80 exhibition victory over Argentina on Sunday, insisting it didn't expect an easy game and not believing there's benefit to one, anyway.
"I love it. You hate to breeze through exhibition games and then you get into London, and then you start getting competitive," U.S. forward LeBron James said. "So we have a very good team. It doesn't matter about how many points you win by, you just want to play well and get better that night, and I feel like we got better tonight."
Read full article
Tuesday, July 17, 2012
Coke Launches Hispanic Olympic Campaign
July 13, 2012 | by David Goetzl
Coke’s massive Olympic campaign will include a Hispanic-targeted element for the first time with U.S. boxer Marlen Esparaza and wrestler Henry Cejudo. Creative will run on NBCUniversal’s Telemundo and mun2 properties, including the networks and other platforms.
The campaign carries a "Luchando Juntos" (Fighting the Good Fight) theme. Ezperaza will compete in the first female Olympic boxing competition. Cejudo, who won gold in 2008, failed to qualify for London. In 2008, his story was compelling, since his mother could not accompany him to China because she was not yet a U.S. citizen.
Read full article
Coke’s massive Olympic campaign will include a Hispanic-targeted element for the first time with U.S. boxer Marlen Esparaza and wrestler Henry Cejudo. Creative will run on NBCUniversal’s Telemundo and mun2 properties, including the networks and other platforms.
The campaign carries a "Luchando Juntos" (Fighting the Good Fight) theme. Ezperaza will compete in the first female Olympic boxing competition. Cejudo, who won gold in 2008, failed to qualify for London. In 2008, his story was compelling, since his mother could not accompany him to China because she was not yet a U.S. citizen.
Read full article
Tuesday, July 10, 2012
Bobby Valentine produces controversial film on MLB in the Dominican Republic
Boston Red Sox manager Bobby Valentine, no stranger to controversy, can even stir things up when he’s a movie producer.
Valentine is listed as an executive producer on the soon-to-be-released documentary “Ballplayer: Pelotero” about scouting, signing and developing players from the Dominican Republic.
Suffice it to say the warts-and-all documentary, which is being released nationally July 13, doesn’t do Major League Baseball proud, nor are MLB officials happy with it, according to the New York Post and Yahoo! Sports.
Read full article
Valentine is listed as an executive producer on the soon-to-be-released documentary “Ballplayer: Pelotero” about scouting, signing and developing players from the Dominican Republic.
Suffice it to say the warts-and-all documentary, which is being released nationally July 13, doesn’t do Major League Baseball proud, nor are MLB officials happy with it, according to the New York Post and Yahoo! Sports.
Read full article
Thursday, July 5, 2012
ESPN’s UEFA EURO 2012 Audience up 51 Percent vs. 2008
July 3, 2012 | by The Gaffer
European soccer is growing by leaps and bounds in the United States. According to ESPN, Sunday’s Euro 2012 Final between Italy and Spain set a record as the most-watched European Football Championship game in United States history.
The match was seen by an average audience of 4.068 million viewers in 2.699 million average television households, based on a 2.4 U.S. household rating – up eight percent in viewers (3.761 million), six percent in households (2.552 million) and four percent in ratings (2.3) vs. the previous high, Spain vs. Germany in EURO 2008 final on ABC (Sunday, June 29).
Plus, the Italy-Spain final was the most watched sport event on cable last week.
Read full article
European soccer is growing by leaps and bounds in the United States. According to ESPN, Sunday’s Euro 2012 Final between Italy and Spain set a record as the most-watched European Football Championship game in United States history.
The match was seen by an average audience of 4.068 million viewers in 2.699 million average television households, based on a 2.4 U.S. household rating – up eight percent in viewers (3.761 million), six percent in households (2.552 million) and four percent in ratings (2.3) vs. the previous high, Spain vs. Germany in EURO 2008 final on ABC (Sunday, June 29).
Plus, the Italy-Spain final was the most watched sport event on cable last week.
Read full article
Monday, June 25, 2012
¡Chevére! Ford Pitches Escape In NBA Finals Ad -- In Spanish
June 22, 2012 | by Dale Buss
Viewers of the NBA Finals this week saw something unusual, besides LeBron James winning his first league championship: a 30-second TV ad for the 2013 Ford Escape — in Spanish, with English subtitles.
The pro-basketball audience wasn’t watching a feed of Univision; the Finals were on ABC. What they saw during the last two games was perhaps the most prominent recent stroke, at least in the auto industry, by a brand attempting to tap into the burgeoning Hispanic market in the U.S.
Read full article
Viewers of the NBA Finals this week saw something unusual, besides LeBron James winning his first league championship: a 30-second TV ad for the 2013 Ford Escape — in Spanish, with English subtitles.
The pro-basketball audience wasn’t watching a feed of Univision; the Finals were on ABC. What they saw during the last two games was perhaps the most prominent recent stroke, at least in the auto industry, by a brand attempting to tap into the burgeoning Hispanic market in the U.S.
Read full article
SERGIO AGUERO will be Manchester City’s poster boy as they ramp up a worldwide commercial drive
June 18, 2012 | by Dan King
The striker’s title-clinching goal played its part in pushing the Premier League’s domestic TV deal to an unbelievable £3billion.
City have earmarked the Argentina superstar to be the face of efforts to boost the club’s global profile and income.
Clean-cut Aguero is more marketable than the likes of stroppy Carlos Tevez.
His cartoon character nickname ‘Kun’ provides an extra hook in the Far East — and he gives obvious inroads into South America and the Hispanic market in the US.
Read full article
The striker’s title-clinching goal played its part in pushing the Premier League’s domestic TV deal to an unbelievable £3billion.
City have earmarked the Argentina superstar to be the face of efforts to boost the club’s global profile and income.
Clean-cut Aguero is more marketable than the likes of stroppy Carlos Tevez.
His cartoon character nickname ‘Kun’ provides an extra hook in the Far East — and he gives obvious inroads into South America and the Hispanic market in the US.
Read full article
Friday, June 22, 2012
NBCU goes for hispanic gold
June 20, 2012 | by Anna Marie De La Fuente
NBCUniversal is seeking to squeeze more long-term benefits out of its pricey Olympics rights packages by amping up coverage of the London Games on its Spanish-lingo platforms.
Telemundo and its sibling Mun2 cabler and digital offshoots will offer more Olympic events and related coverage than ever before -- 173 hours across multiple platforms -- as Peacock programmers make a concerted effort to tailor coverage to the interests of Hispanic viewers.
Read full article
NBCUniversal is seeking to squeeze more long-term benefits out of its pricey Olympics rights packages by amping up coverage of the London Games on its Spanish-lingo platforms.
Telemundo and its sibling Mun2 cabler and digital offshoots will offer more Olympic events and related coverage than ever before -- 173 hours across multiple platforms -- as Peacock programmers make a concerted effort to tailor coverage to the interests of Hispanic viewers.
Read full article
Friday, May 25, 2012
Hispanic Sports Fans Rising, Sports Advertising Up
May 21, 2012 | by David Goetzl
It’s not just soccer. From NASCAR to the NFL Draft, growth in Hispanic sports viewership is climbing significantly. At the same time, sports advertising as a whole continues its steady jump, according to Nielsen.
In February, an average of 73,000 Spanish speakers watched the Daytona 500, up 55% from 2011. In April, an average of 492,000 Hispanics watched the NFL Draft, up almost 100% since 2008.
Read full article
It’s not just soccer. From NASCAR to the NFL Draft, growth in Hispanic sports viewership is climbing significantly. At the same time, sports advertising as a whole continues its steady jump, according to Nielsen.
In February, an average of 73,000 Spanish speakers watched the Daytona 500, up 55% from 2011. In April, an average of 492,000 Hispanics watched the NFL Draft, up almost 100% since 2008.
Read full article
Tuesday, May 22, 2012
ESPN soccer programming reaches highest US viewership ever
May 19, 2012 | by Michelle Clancy
Americans really do like soccer--err, football. The Barclays Premier League season in 2011-12 was the most-viewed season that ESPN has ever enjoyed in that country, highlighted by three telecasts that rank among the top-five most-watched matches.
Sunday’s 3-2 victory by Manchester City over Queens Park Rangers for the title was on ESPN2 by 600,000 viewers, making it the third most-watched Premier League match on ESPN networks of all time. An additional 189,000 Hispanic viewers watched the match on ESPN Deportes.
In all, an average audience of 321,000 viewers watched each Premiership match on the networks in 2011-12, a 7% increase compared to 301,000 viewers in 2010-11. The average by television homes: 269,000 household impressions in 2011-12, an increase of 9%, vs. 246,000 impressions in 2010-11.
Americans really do like soccer--err, football. The Barclays Premier League season in 2011-12 was the most-viewed season that ESPN has ever enjoyed in that country, highlighted by three telecasts that rank among the top-five most-watched matches.
Sunday’s 3-2 victory by Manchester City over Queens Park Rangers for the title was on ESPN2 by 600,000 viewers, making it the third most-watched Premier League match on ESPN networks of all time. An additional 189,000 Hispanic viewers watched the match on ESPN Deportes.
In all, an average audience of 321,000 viewers watched each Premiership match on the networks in 2011-12, a 7% increase compared to 301,000 viewers in 2010-11. The average by television homes: 269,000 household impressions in 2011-12, an increase of 9%, vs. 246,000 impressions in 2010-11.
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Jaime Jarrin T-shirt night presented by Univision Radio is June 11
LOS ANGELES – The Los Angeles Dodgers announced today that Hall of Fame Dodger broadcaster Jaime Jarrín now in his 54th season as “the Spanish Voice of the Dodgers,” will be honored as part of the club’s season-long celebration of Dodger Stadium’s 50th Anniversary. Jaime Jarrín T-Shirt and Tribute Night presented by Univision Radio is set for Monday, June 11 when the Dodgers take on the Angels at 7:10 p.m. The first 30,000 fans with valid tickets for the June 11 game will receive a Jaime Jarrín T-Shirt, whose design was unveiled today. The t-shirt features an excerpt of Jarrín’s famous home run call “¡Se va, se va, y se fue… despidala con un beso!”
Jarrín has called more than 8,200 regular season games, 25 MLB All-Star games, more than 100 postseason games and 20 World Series during his more than half century with the Dodgers. Jarrín started calling games for the Dodgers in 1959, a World Series championship year for the club.
Jarrín has called more than 8,200 regular season games, 25 MLB All-Star games, more than 100 postseason games and 20 World Series during his more than half century with the Dodgers. Jarrín started calling games for the Dodgers in 1959, a World Series championship year for the club.
Read full article
Monday, May 7, 2012
Soccer, a Way of Life for Hispanics, and now for 7UP, too
May 03, 2012 | by Patricial Odell
Brands tie to all kinds of kid’s sports activities, from sponsoring new playgrounds to funding sports equipment to providing nutritional information. It’s a feel-good-type of marketing that raises awareness for the brand within the community, and hopefully sales. The partnerships provide brands an opportunity to promote their products to key demographics—parents and their active kids—in high profile locations. In return, the community typically benefits from donations or other charitable efforts by the brand.
In the latest such partnership, 7UP has formed a deal with Alianza de Futbol, the premier Hispanic U.S. soccer-scouting program. A major component of the deal is 7UP’s launch of the Sueño Alianza soccer tryout series designed to give up-and-coming soccer players the chance to fulfill their dreams of playing collegiate or professional soccer.
Read full article
Brands tie to all kinds of kid’s sports activities, from sponsoring new playgrounds to funding sports equipment to providing nutritional information. It’s a feel-good-type of marketing that raises awareness for the brand within the community, and hopefully sales. The partnerships provide brands an opportunity to promote their products to key demographics—parents and their active kids—in high profile locations. In return, the community typically benefits from donations or other charitable efforts by the brand.
In the latest such partnership, 7UP has formed a deal with Alianza de Futbol, the premier Hispanic U.S. soccer-scouting program. A major component of the deal is 7UP’s launch of the Sueño Alianza soccer tryout series designed to give up-and-coming soccer players the chance to fulfill their dreams of playing collegiate or professional soccer.
Read full article
Monday, April 30, 2012
FOX Deportes and Golden Boy Promotions enter the ring with boxing partnership
Los Angeles, CA – April 25, 2012 – FOX Deportes, the leader in U.S. Latino sports media, announced an expansion of its combat programming by partnering with Golden Boy Promotions, one of the leading boxing promotional companies in the world. The partnership with Oscar de la Hoya’s Golden Boy Promotions, the first Hispanic owned boxing promotional company, includes one originally produced boxing event per month from the United States which will also air on Fox Sports Net along with live boxing events from cities throughout Mexico. In addition, FOX Deportes will broadcast classic fights from Golden Boy Promotions extensive library.
“Our partnership with Golden Boy Promotions is another example of FOX Deportes’ commitment to deliver the most exciting sports events to our viewers,” said Vincent Cordero, EVP and General Manager of FOX Deportes. “As the leading U.S. Latino sports network, we are thrilled to partner with Golden Boy Promotions and Oscar de la Hoya, a boxing legend and a true U.S. Latino role model.”
“We are excited about our new partnership with FOX Deportes,” said Oscar de la Hoya, President of Golden Boy Promotions. “This is another step in ensuring that fight fans around the world don’t miss out on any of the great boxing action we present, both in the United States and Mexico. It’s a very important move towards increasing viewership and knowledge of our great sport. We are thrilled about this new partnership with FOX Deportes.”
FOX Deportes will broadcast two live boxing events per month from Mexico, one of the most important breeding grounds for boxing talent in the world. These events will bring the best fighters from Mexico to living rooms across the United States each month, featuring both established stars and promising up-and-comers.
Additionally, a classic fight from the Golden Boy archives will air once a month and will feature past and current world champions such as Oscar de la Hoya, Bernard Hopkins, Erik Morales and Marco Antonio Barrera.
For more information on FOX Deportes visit www.FOXDeportes.com, follow us on Twitter at www.twitter.com/FOXDeportes or visit us on Facebook at www.facebook.com/FOXDeportes
For more information on Golden Boy Promotions, visit www.goldenboypromotions.com, follow us on Twitter at www.twitter.com/GoldenBoyBoxing or visit us on Facebook at Golden Boy Facebook Page.
About FOX Deportes
Reaching more than 18 million cable and satellite households in the country, of which over 6 million are U.S. Hispanic, FOX Deportes is the leader in Spanish-language sports media. FOX Deportes features premier soccer programming with exclusive coverage of UEFA Champions League, Barclays Premier League, Copa Santander Libertadores, Italian Serie A, Copa Bridgestone Sudamericana; coverage of the Major League Baseball regular season, All-Star Game, National League Championship Series and World Series; Golden Boy Promotions Boxing and UFC®. Boasting more than 2,100 hours of live and exclusive programming, a robust digital experience brimming with engaging editorial, live scoring and exclusive video highlights, FOX Deportes is the first name in the U.S. Hispanic sports space. For more information, visit FOX Deportes online at Foxdeportes.com.
About Golden Boy Promotions
Los Angeles-based Golden Boy Promotions was established in 2002 by Oscar de la Hoya, the first Hispanic to own a national boxing promotional company. In 2007, in its fifth year of promoting, Golden Boy Promotions set a record by selling over 2.5 million in pay-per-view homes in a single night. Also in 2007, Golden Boy Promotions established the record for highest grossing pay-per-view homes in a single year with more than 4 million total. Golden Boy Promotions is one of boxing’s most active and respected promoters, presenting shows in packed venues around the United States on networks such as HBO, SHOWTIME, TeleFutura, FOX Sports Net and FOX Deportes.
Golden Boy Promotions currently has over 70 fighters under contract, from future Hall of Famers Bernard Hopkins and Erik Morales to current world champions and superstars Devon Alexander, Canelo Alvarez, Adrien Broner, Danny Garcia, Robert Guerrero, Chris John, Amir Khan, Marcos Maidana, Abner Mares, Anselmo Moreno, Victor Ortiz and Humberto Soto. Also included on the company’s roster are top contenders Librado Andrade, Alfredo Angulo, Erislandy Lara, Daniel Ponce De Leon, James Kirkland, Paulie Malignaggi, Seth Mitchell and Peter Quillin as well as highly regarded prospects Randy Caballero, Eddie Gomez, Frankie Gomez, Antonio Orozco and Deontay Wilder.
“Our partnership with Golden Boy Promotions is another example of FOX Deportes’ commitment to deliver the most exciting sports events to our viewers,” said Vincent Cordero, EVP and General Manager of FOX Deportes. “As the leading U.S. Latino sports network, we are thrilled to partner with Golden Boy Promotions and Oscar de la Hoya, a boxing legend and a true U.S. Latino role model.”
“We are excited about our new partnership with FOX Deportes,” said Oscar de la Hoya, President of Golden Boy Promotions. “This is another step in ensuring that fight fans around the world don’t miss out on any of the great boxing action we present, both in the United States and Mexico. It’s a very important move towards increasing viewership and knowledge of our great sport. We are thrilled about this new partnership with FOX Deportes.”
FOX Deportes will broadcast two live boxing events per month from Mexico, one of the most important breeding grounds for boxing talent in the world. These events will bring the best fighters from Mexico to living rooms across the United States each month, featuring both established stars and promising up-and-comers.
Additionally, a classic fight from the Golden Boy archives will air once a month and will feature past and current world champions such as Oscar de la Hoya, Bernard Hopkins, Erik Morales and Marco Antonio Barrera.
For more information on FOX Deportes visit www.FOXDeportes.com, follow us on Twitter at www.twitter.com/FOXDeportes or visit us on Facebook at www.facebook.com/FOXDeportes
For more information on Golden Boy Promotions, visit www.goldenboypromotions.com, follow us on Twitter at www.twitter.com/GoldenBoyBoxing or visit us on Facebook at Golden Boy Facebook Page.
About FOX Deportes
Reaching more than 18 million cable and satellite households in the country, of which over 6 million are U.S. Hispanic, FOX Deportes is the leader in Spanish-language sports media. FOX Deportes features premier soccer programming with exclusive coverage of UEFA Champions League, Barclays Premier League, Copa Santander Libertadores, Italian Serie A, Copa Bridgestone Sudamericana; coverage of the Major League Baseball regular season, All-Star Game, National League Championship Series and World Series; Golden Boy Promotions Boxing and UFC®. Boasting more than 2,100 hours of live and exclusive programming, a robust digital experience brimming with engaging editorial, live scoring and exclusive video highlights, FOX Deportes is the first name in the U.S. Hispanic sports space. For more information, visit FOX Deportes online at Foxdeportes.com.
About Golden Boy Promotions
Los Angeles-based Golden Boy Promotions was established in 2002 by Oscar de la Hoya, the first Hispanic to own a national boxing promotional company. In 2007, in its fifth year of promoting, Golden Boy Promotions set a record by selling over 2.5 million in pay-per-view homes in a single night. Also in 2007, Golden Boy Promotions established the record for highest grossing pay-per-view homes in a single year with more than 4 million total. Golden Boy Promotions is one of boxing’s most active and respected promoters, presenting shows in packed venues around the United States on networks such as HBO, SHOWTIME, TeleFutura, FOX Sports Net and FOX Deportes.
Golden Boy Promotions currently has over 70 fighters under contract, from future Hall of Famers Bernard Hopkins and Erik Morales to current world champions and superstars Devon Alexander, Canelo Alvarez, Adrien Broner, Danny Garcia, Robert Guerrero, Chris John, Amir Khan, Marcos Maidana, Abner Mares, Anselmo Moreno, Victor Ortiz and Humberto Soto. Also included on the company’s roster are top contenders Librado Andrade, Alfredo Angulo, Erislandy Lara, Daniel Ponce De Leon, James Kirkland, Paulie Malignaggi, Seth Mitchell and Peter Quillin as well as highly regarded prospects Randy Caballero, Eddie Gomez, Frankie Gomez, Antonio Orozco and Deontay Wilder.
SOURCE: FOX Deportes
Tuesday, April 24, 2012
FOX Deportes to Air the 2012 UEFA Champions League Semi-Finals LIVE Starting April 24
WHAT: FOX Deportes is proud to bring soccer aficionados one of the most popular sport events worldwide--the UEFA Champions League semifinals. The semifinals will air exclusively LIVE in Spanish on FOX Deportes starting on April 24th at 2:00pm EST with Barcelona vs. Chelsea in Spain. This match will be followed by the Real Madrid vs. FC Bayern München match on April 25th at 2:00pm EST.
WHEN: Tuesday, April 24 at 2:00pm EST: Barcelona vs. Chelsea – LIVE ON FOX Deportes
Wednesday, April 25 at 2:00pm EST: Real Madrid vs. FC Bayern München - LIVE ON FOX Deportes
WHAT ELSE:
Barcelona and Real Madrid are down by one goal and will fight for a ticket to the Championship.
The 2012 UEFA Champions League Final will be held on Saturday, May 19th in Munich, Germany at 1:00pm EST Pre-Game, kicking off at 2:00pm EST.
About FOX Deportes
Reaching more than 18 million cable and satellite households in the country, of which almost 6 million are U.S. Hispanic, FOX Deportes is the leader in Spanish-language sports media. FOX Deportes features premier soccer programming with exclusive coverage of Fútbol Liga Mexicana, Barclays Premier League, Italian Serie A, UEFA Champions League, Copa Santander Libertadores and Copa Nissan Sudamericana; coverage of the Major League Baseball regular season, All-Star Game, National League Championship Series and World Series; Top Rank Boxing, and UFC® across four compelling media platforms. Boasting more than 2,100 hours of live and exclusive programming, a robust web site brimming with streaming video and portable content from FD Móvil, FOX Deportes is the first name in the U.S. Hispanic sports space. For more information, visit FOX Deportes online at Foxdeportes.com.
About FOX Deportes
Reaching more than 18 million cable and satellite households in the country, of which almost 6 million are U.S. Hispanic, FOX Deportes is the leader in Spanish-language sports media. FOX Deportes features premier soccer programming with exclusive coverage of Fútbol Liga Mexicana, Barclays Premier League, Italian Serie A, UEFA Champions League, Copa Santander Libertadores and Copa Nissan Sudamericana; coverage of the Major League Baseball regular season, All-Star Game, National League Championship Series and World Series; Top Rank Boxing, and UFC® across four compelling media platforms. Boasting more than 2,100 hours of live and exclusive programming, a robust web site brimming with streaming video and portable content from FD Móvil, FOX Deportes is the first name in the U.S. Hispanic sports space. For more information, visit FOX Deportes online at Foxdeportes.com.
SOURCE: FOX Deportes
Monday, April 16, 2012
Sueño MLS presented by Allstate kicks off in Dallas
FRISCO, Texas -- Three years ago, Nestor Limas was in his room when his mother received a phone call from his great uncle. They spoke about a commercial he had seen promoting some kind of soccer-trial event. Nestor's mother smiled and relayed the message to her son. He wasn't sure what it was all about, but he promised himself that he would one day take part in the competition.
On Saturday, Limas fulfilled that promise. He made the 1,800-mile journey from Andover, Massachusetts, to Frisco, Texas, pursuing his dream of becoming a professional soccer player as part of Sueño MLS presented by Allstate.
“I’ve been preparing for it ever since," Limas told MLSsoccer.com before the first training sessions. "I’m not nervous. I’m calm and ready to perform. I feel ready, and I just have to give it my all. This is my dream this where I want to be.”
Limas was one of over 400 athletes competing in this year’s Sueno MLS presented by Allstate for a chance to earn one of five outfield player invitations to a week-long trial with their respective youth development host club and an invitation to the exciting four-day “Final Event,” which will be staged in Los Angeles next month.
Read full article
On Saturday, Limas fulfilled that promise. He made the 1,800-mile journey from Andover, Massachusetts, to Frisco, Texas, pursuing his dream of becoming a professional soccer player as part of Sueño MLS presented by Allstate.
“I’ve been preparing for it ever since," Limas told MLSsoccer.com before the first training sessions. "I’m not nervous. I’m calm and ready to perform. I feel ready, and I just have to give it my all. This is my dream this where I want to be.”
Limas was one of over 400 athletes competing in this year’s Sueno MLS presented by Allstate for a chance to earn one of five outfield player invitations to a week-long trial with their respective youth development host club and an invitation to the exciting four-day “Final Event,” which will be staged in Los Angeles next month.
Read full article
Sunday, April 15, 2012
NASCAR Continues to Bet on the Hispanic Market
MOORESVILLE, North Carolina – The Hispanic stamp is becoming ever more prominent on the NASCAR circuit, with Latino drivers and teams and, even, marketing strategies directed at that segment to broaden the sport’s fan base.
In a mechanical workshop in Mooresville, North Carolina, a team of five people is making history each day by working for Viva la Raza Racing, the first Hispanic NASCAR team in the United States.
Oscar Sanchez, the director of Promo Race, the Mexican firm that is sponsoring the project, told Efe that his first dream had “become reality” when the team was formed in February and that 2012 will be a “learning year.”
Read full article
In a mechanical workshop in Mooresville, North Carolina, a team of five people is making history each day by working for Viva la Raza Racing, the first Hispanic NASCAR team in the United States.
Oscar Sanchez, the director of Promo Race, the Mexican firm that is sponsoring the project, told Efe that his first dream had “become reality” when the team was formed in February and that 2012 will be a “learning year.”
Read full article
Tuesday, April 3, 2012
Lucha Libre USA Mexican Wrestling Tour Grapples with Controversy
March 29, 2012 | by Daniel Brown
If everything goes well for RJ Brewer on Friday night, an HP Pavilion crowd will boo him senseless. His job is to antagonize the mostly Latino audience during the pro wrestling tour known as Lucha Libre USA.
Among his hobbies, Brewer lists volunteering for the U.S. Border Patrol with a pit bull named Visa. During a recent stop in San Jose, he vowed again to unmask the tour's traditional Mexican heroes taking away American jobs.
"I've asked countless times for these guys to take their masks off, show me their passports, show me their IDs, show me that they're legal to work here in the United States," Brewer thundered during a promotional news conference.
Brewer's political rhetoric is good for business:
Promoters expect to sell out all 8,000 seats this week.
If everything goes well for RJ Brewer on Friday night, an HP Pavilion crowd will boo him senseless. His job is to antagonize the mostly Latino audience during the pro wrestling tour known as Lucha Libre USA.
Among his hobbies, Brewer lists volunteering for the U.S. Border Patrol with a pit bull named Visa. During a recent stop in San Jose, he vowed again to unmask the tour's traditional Mexican heroes taking away American jobs.
"I've asked countless times for these guys to take their masks off, show me their passports, show me their IDs, show me that they're legal to work here in the United States," Brewer thundered during a promotional news conference.
Brewer's political rhetoric is good for business:
Promoters expect to sell out all 8,000 seats this week.
Read full article
Thursday, March 22, 2012
Fox Sports Networks Set To Present Spanish-Language Telecasts of LA Teams
March 21, 2012 | by Mike Reynolds
Fox Sports Networks will ramp up production on Spanish-language telecasts of Los Angeles Dodgers, Angels and Clippers games and has already secured a trio of cable operators to its distribution roster.
This year, Fox Sports Network will produce more than 100 games in Spanish featuring the aforementioned clubs, before lifting that total to 150 in 2013.
They will complement the contests that are already scheduled to air on Fox's southern California regional sports Fox Sports West and Prime Ticket, as well as Fox Deportes, which the programmer notes is the top-rated Spanish-language sports service in primetime, total-day and weekend day among total viewers.
Read full article
Fox Sports Networks will ramp up production on Spanish-language telecasts of Los Angeles Dodgers, Angels and Clippers games and has already secured a trio of cable operators to its distribution roster.
This year, Fox Sports Network will produce more than 100 games in Spanish featuring the aforementioned clubs, before lifting that total to 150 in 2013.
They will complement the contests that are already scheduled to air on Fox's southern California regional sports Fox Sports West and Prime Ticket, as well as Fox Deportes, which the programmer notes is the top-rated Spanish-language sports service in primetime, total-day and weekend day among total viewers.
Read full article
Wednesday, March 21, 2012
NASCAR looking to woo Hispanic, youthful fans with new campaign
March 20, 2012 | by Nina Mandell
NASCAR is hoping to rev the engines of a new demographic of fans.
The league is launching an ad agency review to see if it can find a shop that can help increase its fan bases among youth and multicultural audiences, reps for the league told the Daily News.
As part of an action plan to kickstart the league’s popularity and fan numbers after years of falling television ratings, the league is hoping to put a focus on specifically the Hispanic market as well as increasing its digital marketing.
NASCAR is hoping to rev the engines of a new demographic of fans.
The league is launching an ad agency review to see if it can find a shop that can help increase its fan bases among youth and multicultural audiences, reps for the league told the Daily News.
As part of an action plan to kickstart the league’s popularity and fan numbers after years of falling television ratings, the league is hoping to put a focus on specifically the Hispanic market as well as increasing its digital marketing.
Friday, March 9, 2012
Tecate Light Returs as Sponsor of 2012 Toyota Grand Prix of Long Beach
LONG BEACH, Calif. (March 7, 2012) – Tecate Light, the
cerveza for those who want more, invites adults 21 and older in
Southern California to enrich their experience at the Toyota Grand Prix of Long
Beach on April 13-15, 2012, with live performances by award-winning Mexican
band Belanova and legendary rock visionaries Joan Jett and the Blackhearts, the
Miss Tecate Light Toyota Grand Prix of Long Beach competition, ticket discounts
at retail and much more.
To continue the tradition of ending the racing day
with a live rock concert, the cerveza brand is proud to present Belanova
as the headliner of Tecate Light Fiesta Friday. A fan favorite and critically
acclaimed synthpop group from Guadalajara, Mexico, Belanova is known for tunes
like “Tus Ojos” (“Your Eyes”), “Me Pregunto” (“I Wonder”),
“Por Ti” (“For You”), and the more recent albums Sueño Electro I (Electro
Dream I) and Sueño Electro II (Electro Dream II). Band
members Denisse Guerrero (lead vocals), Edgar Huerta (keyboards,
programming) and Ricardo “Richie” Arreola (bass, guitar), will perform on the
Convention Center outdoor stage on April 13 following racing activities.
On Saturday night after the races, Joan Jett and the
Blackhearts will take the same stage during the Tecate Light Rock-N-Roar
concert. Jett, leader of the hard-rocking Blackhearts, is widely-known as an
originator, innovator and visionary, with eight platinum and gold albums
and nine Top-40 singles, including the classics “Bad Reputation,” “I Love Rock
“N” Roll,” “I Hate Myself for Loving You,” “Do You Want to Touch,” and “Crimson
and Clover.” Both concerts are free to race ticket holders.
“The Toyota Grand Prix of Long Beach has allowed us to
celebrate the carácter of the races with our consumers during the last
11 years, and this year will not be the exception. We know that music has
become an important element of the racing weekend, so we’re thrilled that
Belanova and Joan Jett will be joining us on the Tecate Light Fiesta Friday and
Rock-N-Roar stages to complement the daytime programming,” said Felix Palau, VP
of Marketing for the Tecate equity. “We encourage our consumers in Southern
California to take advantage of our retail offers to ensure that they can also
be a part of this celebration.”
As the “Official Beer Sponsor” of the Toyota Grand
Prix of Long Beach, Tecate Light will continue to make the racing event –
including the concerts – accessible to as many fans 21 and older as possible by
offering mail-in-rebates worth $100 off of a three-day reserved seating ticket,
or $10 off a single day reserved seating admission, with the purchase of a
12-pack or larger of Tecate Light or Tecate at select retail locations
throughout Southern California.
“Again this year Tecate Light has come up with an
outstanding array of activities associated with the Grand Prix including two
great concerts, unique hospitality experiences and pre-event promotions,” said
Jim Michaelian, president and CEO of the Grand Prix Association of Long Beach.
“We know our fans will certainly enjoy all that Tecate Light has to offer.”
In the weeks prior to the racing weekend, Tecate Light
will be offering various promotions in selected bars, restaurants and
nightclubs to consumers 21 years and older, including meet-and-greets with the
Chicas Tecate Light brand ambassadors. Additionally, fans over 21 years old
will be able to take advantage of mail-in-rebate and instant savings on the
purchase of snacks and car cleaning products, as well as a 12-pack or larger of
Tecate or Tecate Light at select retail locations.
As part of the Tecate Light Thunder Thursday
“free-view” of racing activities on April 12 along Pine Avenue, fans will
witness the crowning of the 2012 Miss Tecate Light Toyota Grand Prix of Long
Beach from amongst dozens of contestants who vied for the title in the weeks
prior. That same night at participating bars and
restaurants, the cerveza brand will be on-hand with special promotions, live music and more to treat
consumers 21 and older.
During the racing weekend itself, adults
21 and older also will be able to enjoy a boldly refreshing Tecate and Tecate
Light at “Pit Stop Pubs”, lounges, sports bars and cantinas
located throughout the race circuit and inside the Lifestyle Expo, and pose for
pictures as racing champions with the Chicas Tecate Light brand ambassadors.
SOURCE: Tecate
Wednesday, March 7, 2012
Promising Hispanic Boxers Don’t Neglect Their Studies
SAN DIEGO – Promising boxers Jonathan Quiroz, Christian Bojorquez and
Amaris Quintana are examples of young Hispanics who successfully combine
their studies with a passion for sports.
“Johnny Boy” Quiroz, a senior at San Diego’s El Camino High School, will make his professional debut Friday after an outstanding amateur career in which he racked up 70 wins, 35 by knockouts.
Bojorquez, now attending the Autonomous University of Baja California in Tijuana, is a Mexican Amateur Champion who has won his first five professional bouts.
Read full article
“Johnny Boy” Quiroz, a senior at San Diego’s El Camino High School, will make his professional debut Friday after an outstanding amateur career in which he racked up 70 wins, 35 by knockouts.
Bojorquez, now attending the Autonomous University of Baja California in Tijuana, is a Mexican Amateur Champion who has won his first five professional bouts.
Read full article
Chicago Fire and 97.5 FM ESPN Deportes Team-Up to Broadcast 34 Fire Games in Spanish
The Chicago Fire Soccer Club announced Tuesday that 97.5 FM ESPN
Deportes, Chicago’s first commercial FM radio station devoted to
broadcasting continuous Spanish language sports coverage, will broadcast
all 34 regular season Fire games in Spanish beginning with the first
away game against the Montreal Impact on Saturday, March 17, at 1:00
p.m. CT. Oscar Guzman will return for his seventh season as the voice of
the Fire’s Spanish-language broadcasts.
Read full article
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