Sunday, July 23, 2017

Jerry Jones has been a pioneer in marketing Cowboys, NFL to the Latino fan base in US and beyond

Latino interest in the Cowboys dates to the 1970s, but the Cowboys' interest in Latinos only started with Jerry Jones.

With business-minded acumen, the Cowboys owner understood Hispanics form a separate market that, besides soccer and boxing, is passionate about football. He also understood Hispanics have the purchasing power to spend on entertainment.

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Sunday, June 12, 2016

How Much the Highest-Paid Athletes Earn Per Second: The Gender Wage Gap in Sports

Forget Corporate America. The wage gap in sports is astonishingly wide. 

Expert Market, a B2B marketplace, recently calculated the earnings -- per second -- of those professional athletes we love. Those data were then used to draw a comparison to the male and female counterparts of each sports. And the figures are astonishing.

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Annual ranking of the most powerful athletes in sports

In its sixth consecutive installment, The POWER 100, our proprietary annual ranking of the most powerful athletes in sports, uses a complex statistical model to accurately compare performance and influence through on-field and off-field attributes. This metric is collectively known as POWER, and enables equitable comparison across otherwise incomparable sports.

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Golf struggles to attract Latinos

PHOENIX — Phoenix native Andre Magdelano doesn’t play golf and has never been invited to play the sport.

“It’s elitist, judgmental, white collar and rich,” Magdelano, 51 said. “It’s a sub-culture that has it’s own fashion, rules and history. None of that is part of the minority experience.”

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Wednesday, March 2, 2016

Cristiano Ronaldo Is First Athlete With 200 Million Social Media Followers

Cristiano Ronaldo finished second to Lionel Messi in the FIFA Balloon d’Or voting announced last month. Messi now leads Ronaldo five to three for the award that crowns the top soccer player in the world. The pair have had a stranglehold on the sport’s top honor for the past eight years. But when it comes to social media followings, Messi can’t touch Ronaldo.

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Sunday, February 21, 2016

Univision Shares Hispanic Tennis Love Stories at ATP Delray Beach Kidz Day

Gusty conditions couldn’t stop kids of all ages playing tennis in red ball, orange ball, green ball and yellow balls groups at the 2016 Delray Beach Open Kidz Day event, held Monday, Feb. 15 on courts adjacent to the stadium at the ATP World Tour event.

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MLS Hopes to Bolster Support Among Fans With a New Tagline and More Mobile Adopts 'Stand as one' mantra

Seeking to consolidate its appeal among existing fans and reinforce TV viewing habits, Major League Soccer has adopted a new stance for its 2016 promotional campaign.

"Stand as one" is the tagline, replacing last year's "Unstoppable" in creative ranging from commercials to digital banners, social skins, player-promo vignettes and other assets.

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Saturday, February 20, 2016

The World's Top 10 Most Innovative Companies of 2015 in Sports

The World's Top 10 Most Innovative Companies of 2015 in Sports
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Topper deal for Botafogo

Brazilian soccer team Botafogo have signed a three-year deal with local kit manufacturer Topper.

In a deal reportedly worth US$10 million in total, Topper will replace long term suppliers Puma as the kit supplier for the Rio de Janeiro based club. Botafogo will honour their current deal with Puma by continuing to wear the kit until the end of April.

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Tuesday, February 9, 2016

The brand winners and losers of Super Bowl 50

The Denver Broncos lifted the Lombardi trophy last night, their victory over the Carolina Panthers certain and decisive. But there wasn’t a clear winner in the other big game — the one being played off-field.

Brands were out in full force hoping to capture the attention of a highly-engaged second screen audience that spent just about as much time checking Twitter, Facebook or Instagram — but mostly Twitter — as watching the somewhat lackluster game.

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Sunday, February 7, 2016

Sports Marketers Should Lead With Organic, Not Paid, When Developing Digital Strategies

In 2015, an estimated $24 billion was spent against paid social and that number is expected to reach $36 billion by 2017. Marquee sports and entertainment platforms such as the upcoming Super Bowl and Oscars account for large spikes in that spend, but is paid the most effective strategy toward building consumer engagement and loyalty around big events?

We don’t believe it is – especially when it’s viewed as the primary means for achieving reach on social.

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Super Bowl 50 and the Growing NFL Hispanic Fan Base

NEW YORK, Feb. 05, 2016 (GLOBE NEWSWIRE) -- With each passing year, the Super Bowl is generating more interest amongst U.S. Hispanic sports fans and increasingly becoming a key bridge between those who navigate across the Latino and American cultures.

Four well-known ESPN Deportes on-air personalities will be part of the network’s exclusive Spanish-language coverage of Super Bowl 50, featuring Denver Broncos and Carolina Panthers, live from Levi’s Stadium in Santa Clara, California on Sunday, February 7. 

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100+ Sports Business Professionals Discuss Hot Topics, Bold Predictions For 2016

Last year, I posed two questions to 85-plus sports business professionals heading into 2015: what are the trends and hot topics to follow in the industry and also, how will the different niches within sports (legal, business, fantasy, media, social, etc.) change over the next 12 months?

This year, I took it one step further and also asked for any predictions in 2016.

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