LatinVision Media News

Friday, August 29, 2014

Red Bulls open new front in battle for hearts and minds in New York City

When the New York Red Bulls left their home field on Tuesday night, having defeated their Concacaf Champions League opponents, CD FAS, 2-0, a patient gaggle of El Salvadorian players waited to swap shirts in the tunnel. Despite the absence of Thierry Henry, for this night at least the remaining Red Bulls generated the nearest thing to star power in the stadium. 

In a year in which their long-term ability to draw crowds has started to come under threat from some ever-noisier new neighbours, any moment that shows the Red Bulls favourably has to be a good one for them.

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Thursday, August 28, 2014

Hispanic Sports Marketing: Key Biscayne tennis event renamed Miami Open presented by Itau

MIAMI — — For nearly 30 years, the star-studded, two-week tennis tournament held on Key Biscayne every March was referred to as the Winter Wimbledon or fifth Grand Slam, one of the crown jewels of elite pro tennis.

The problem was nobody knew its name.

On Tuesday, the tournament once known as the Lipton International, the Ericsson Open, the Nasdaq-100, the Sony Ericsson Open and most recently the Sony Open was re-branded the Miami Open presented by Itau.

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Tuesday, August 26, 2014

Univision Deportes Network Ranks As The Number 1 Spanish-Language Sports Network In 2014, Topping Espn Deportes And Fox Deportes

Univision Deportes Network (UDN) had the most-viewed month of July ever among all Spanish-language sports networks in total day across all demos.

UDN ranks as the No. 1 Spanish-Language sports network in 2014 to-date in both total day and primetime among Total Viewers and Adults 18-49:

In total day, UDN bested ESPN Deportes by +55% and FOX Deportes by +50% among Total Viewers, and by +43% and +36%, respectively, among Adults 18-49.
In primetime, UDN outperformed ESPN Deportes by +73% and FOX Deportes by +49% among Total Viewers, and by +81% and +63%, respectively, among Adults 18-49.

UDN ranks as the fastest-growing cable network in 2014 to-date in total day among both Total Viewers and Adults 18-49, and in primetime among Adults 18-49:

UDN is up +78% with Total Viewers and +76% with Adults 18-49 in primetime vs. prior year.
UDN is up +132% with Total Viewers and +131% with Adults 18-49 in total day vs. prior year.

UDN’s presentation of Liga Mexicana Futbol, the most-viewed soccer league in the United States, began its Apertura ’14 season on July 19.

The Tigres-Leon match, broadcast exclusively on UDN on Saturday, July 26, 2014, delivered 266,000 Total Viewers and 163,000 Adults 18-49, ranking as the most-viewed club soccer match on Spanish-language cable in July, 2014.

In the Clausura ’14 campaign, UDN averaged 290,000 Total Viewers and 183,000 Adults 18-49, increases of +73% and +65% from a year earlier, with record-setting viewership for LMX on cable. 

UDN is available in more total and Hispanic homes than both ESPN Deportes and Fox Deportes. A total of 37.0 million households receive UDN, more than HBO, Showtime, Fox Sports 2 and ESPN Classic.

Source: The Nielsen Company, NPM, NPMH, L+SD data, fastest growing based on 12/31/12-7/28/13 vs. 12/30/13-7/27/14

Wednesday, August 20, 2014

Key Biscayne tennis event renamed Miami Open presented by Itau

MIAMI — — For nearly 30 years, the star-studded, two-week tennis tournament held on Key Biscayne every March was referred to as the Winter Wimbledon or fifth Grand Slam, one of the crown jewels of elite pro tennis.

The problem was nobody knew its name.

On Tuesday, the tournament once known as the Lipton International, the Ericsson Open, the Nasdaq-100, the Sony Ericsson Open and most recently the Sony Open was re-branded the Miami Open presented by Itau.

Read full article

Monday, August 18, 2014

9th Annual Ivy Sports Symposium to be held at Princeton Hyatt on November 14, 2014

The Ivy Sports Symposium will return to its roots at Princeton University on Friday, November 14th, 2014. After spending its first five years in New Jersey, the event traveled to U Penn (2011), Columbia (2012) and Harvard (2013). The 9th annual sports business focused gathering will be held at the Princeton Hyatt in collaboration with Princeton University Athletics.

The Ivy Sports Symposium (ISS) is an annual student-run conference considered among the global sports industry's premier events. ISS successfully blends an intimate conference setting with dynamic speakers in order to support the cultivation of information sharing and relationship building among the industry’s top leaders and their potential successors. The event inspires innovative approaches and thinking to sport’s greatest opportunities and challenges. 

The Ivy Sports Symposium is organized by Sports Symposium, Inc., a non-profit organization that promotes the development of young leaders through accessible sports business education. Sports Symposium provides a platform for individuals passionate about the sports industry. Initiatives include the Ivy and Global Sports Symposiums, as well as the ISS - SportsPro 10 NEXT Awards. 

Book your ticket today!

8 Lessons From Sports Marketing Experts For Brands And Athletes Resisting Move to Digital

If there is any endeavor whose fruits are ripening, that endeavor is surely the new brand and athlete relationship in the digital age.  Statistically, according to Julie Frank of Navigation Research, sports fans that see a brand message on social media are 78% more likely to have a positive perception of them.  So brands are experimenting with the best approach to reach them through social channels.

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Why the Sports Market Must Play the Long Game

This year's FIFA World Cup Finals feels like an event that doesn't happen often enough, which is perhaps why it generates such fervid sports enthusiasm every four years, with crowds gathering in over-packed sports bars and proclaiming their support of a favorite team on social media.

Facebook and Twitter dominated the social media landscape this year, creating pages specifically for the event, with features encouraging interactions and allowing for extensive tracking of the games

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Tim Howard FIFA 15 Goalkeeper Video Interview (with Spanish subtitles)

Sunday, August 4, 2013

Cosmos beat Strikers in return to NASL

NEW YORK (August 3, 2013) –
Carlos Alberto, former Cosmos defender:
“We are thrilled with the return of the Cosmos, if not this year but very soon, we are going to have the same team we had before.

“The most important thing is for people to know that we are not here to play games. We are here in New York to really seriously play this game hard.

I travel all over the world. Tomorrow I go from here to China. Every place I go, the people ask me about the New York Cosmos. Now they’re going to be asking more because there’s a new team. The most important thing about the legacy we left is the strength of the name of the New York Cosmos.”

“Without having played for almost 30 years, everybody asks about the Cosmos everywhere around the world.  I think that in the next two years that the Cosmos are going to have an amazing team. If not the same level as before, it will still be at a very high level, but there are great players and the owners and representatives of this team are going to bring great players.”

“Believe in the New York Cosmos. The work that we are doing today didn’t start today, it started three years ago. Planning how everything was going to take place, and now I see how everything really worked out. What we want is for people to believe that we’re going to create a great team here. I wanted to put on the T-shirt and go out and play.“

“It was very important for the team to start with a victory. The managers of the game have created a team that has the mentality of a winner, but we are just starting now, and it’s very important that the team thinks that they are out there to win.
You can’t always win but your mentality has to be one of a winner.”

Shep Messing, former Cosmos goalkeeper:

“We are very excited. Carlos and I, we've talked the last 25 years wherever we meet … we’re asking, ‘What about the Cosmos? For us, what we wish for this team, is we want them to be very proud of history but we don’t want them to be burdened with our legacy. We want them to create their own identity and I think we saw the first step.”

“This is not magic. It’s one step at a time. Like for us many years ago, it didn’t happen overnight. It’s the first step and we’re very happy about it.
Before Carlos came and helped us build the Cosmos name and win championships, I played in this stadium for my first professional game. And the Cosmos becoming one of the most famous teams in the world didn't happen overnight. There were games where we played in front of 1,500 fans. Once the great players came … everybody jumped on the bandwagon. I wish we had a crowd like this my first game for the Cosmos, but it’ll be one step at a time to hopefully reach the heights that we had before.”

“We were all very happy and all a little bit nervous – the New York Cosmos take the field again where they belong, it was very exciting and we were all very happy to get that winning goal.”

“My belief from supporting the team and watching the team, I don’t think there’s a need for an unrealistic expectation. The New York Cosmos aspire to be atop the pyramid of the United States. There are many different routes to get there; a great one would be to win the U.S. Open Cup. I’d be cautious about unrealistic expectations to win the U.S. Open Cup. It’s not going to happen instantly, but I have confidence that we will get there.”

Cosmos head coach Giovanni Savarese:
“We’re very happy to have started the future of the Cosmos. Today’s match was a complicated one, like all of them will be in this league. From the very beginning, they made it hard for us, but eventually our team started moving the ball more quickly. That was the key for us. “

“It’s difficult to put a timeline on this. Patience is the best virtue for us right now. We have to thank the ownership who put us in a good situation.”

“Definitely a dramatic win, a difficult win. At the end it’s about the players.
We change to try to utilize the wide areas and try to attack more through there.

[ON NOSELLI] “He’s a striker, a player who we know what he’s capable of. He scored in Italy for many years. He was very smart reading the play and being able to put it in dramatically at the end.”

“The Cosmos name brings many great things. This night was expected because it holds such a special place in everyone’s heart. Our management has done a great job in putting our name out there. It is a special day because we brought back an important club.”

[Halftime speech] “Just went over a couple of different situations. In the end the players were able to come out and make those adjustments.”

Cosmos defender Carlos Mendes:
“It’s an honor to play for this club. To get the three points was key. We had a good preseason and leading up to this with all the excitement, we could feel the energy. It was an incredible atmosphere. As players it gives you the extra push. We want to thank all the fans and we’re just happy that we could get the three points. That’s what we’re here to do to continue the Cosmos tradition and win games.”

“[I had] cramps and overall fatigue. At that point in the game I was struggling a bit to move, but we have a lot of confidence in every player on our team.”

Cosmos forward Peri Marošević:  
“We know we’re going to have pressure on us. Every club that plays us is going to come out hard. It’s truly an honor to step out on the field and wear that New York Cosmos jersey. The game is meant to be enjoyed and I think the coaching staff has instilled that on us. At the end of the day, when you have fun you play a lot better.”

Cosmos midfielder Marcos Senna:
“For me it’s a great privilege. I will confess that I had great anxiety [leading up to the game]. It was a complicated match.”

“It was a difficult win but we made it and I’m very happy and excited with this project, with the work that’s ahead of us. I would like to thank all the fans for the warmth and support.”

Strikers head coach Gunter Kronsteiner:  
“From my point of view it was a game where I expected the Cosmos, with their great tradition, would come out to play. I would call it a lucky win, sorry to say it, from my point of view it was an own goal. I walk out and I’m disappointed. We had the game in our hand and we took it away from ourselves.”
“I didn’t see an extremely strong Cosmos team today, but I didn’t see an extremely strong Strikers team either.
We had the feeling at the end that we could get the second one. We made them run a lot. It was a bad situation, one of our defenders had a breakout and this allowed the win for the Cosmos.”

“I worked with a lot of German players and some of them were playing in the States . It was something special. We were working very hard. 

We have a great keeper I can tell you this right now. You saw his play today. He can make it very big. We lost a lot of players from last year. It’s not easy to perform better than last year.”

“When you have discipline then you can change things around. We had to make one of our midfielders a forward. Maybe next game we will be in a different situation. Thumbs up for my team, they showed me a lot.”

Strikers goalkeeper Richard Sanchez:  
“It’s a pleasure to be here. I’m only 19 years old and coming here to the Strikers and getting playing time, in order for me to get that I had to earn it. Now I have to keep up the good work. I knew it was going to be a very competitive league. There are teams in the NASL who have beaten MLS teams. I’m happy to be here and to help the team.”

“It was exciting stepping onto this field tonight. You hear the name New York Cosmos and and it’s an honor to play against a club like that. I hope that this experience here can only benefit me and I know that it will.
It’s very cool to be a part of [the rivalry]. This was a big game for the both of us. Being a part of this was a good experience and I’m going to build on this.”

About the Cosmos
The Cosmos began play in 1971, spending 14 seasons in the North American Soccer League, winning five Soccer Bowl trophies and bringing some of the biggest names in world soccer to the USA. This included Pelé, Franz Beckenbauer, Giorgio Chinaglia and Carlos Alberto.

It had been nearly 30 years since the Cosmos, an iconic global soccer club, have played in a professional league. Yet throughout their absence, the club has maintained a loyal and dedicated fan following.

On Aug. 3, 2012, the New York Cosmos returned to the NASL with a dramatic 2-1 victory against the Fort Lauderdale Strikers. Tickets are available at and by dialing 855-71-COSMOS.

The Cosmos also recently submitted a privately-funded economic development proposal to the State of New York to build a world-class 25,000-seat professional soccer stadium at Belmont Park. More information about the proposal and renderings can be found at

For more information on the New York Cosmos, please visit the club’s official website at, join us on Facebook or follow us on Twitter @TheNYCosmos.

Wednesday, April 17, 2013

Professional Boxing Returning To Cuba After 50-Year Ban

March 22, 2013

It’s easy to see how the professional world of boxing – with promoters and big pay days – wouldn’t really mesh with communism. 

Once the 1959 revolution came, the communist regime deemed pro boxing corrupt and exploitative, and the big purses not in line with socialist egalitarian ideals.

Now the island is on verge of relaxing the monopoly of amateur boxing by joining a semi-pro league in which athletes are paid by sponsors and fight pro-style bouts, but still retain the Olympic eligibility that's all-important to Cuban sports authorities. Boxers also would fight without the headgear they have grown accustomed to.

Read full article

Wednesday, April 10, 2013

New Season: Over 28 Percent of MLB Players Are Foreign-Born

April 04, 2013 | by Pablo Pereira

Twenty-eight percent of Major League Baseball players on the 25-man opening day rosters were born outside of the 50 United States, according to the commissioner's office. It's the fourth-highest number in big leagues' history, trailing last season, 2007 and 2005. There were 241 players born outside the U.S., out of the 856 players on 30 big league rosters, the disabled list and restricted list.

The Dominican Republic, recent winner of the World Baseball Classic, was the best represented country with 89 players, including New York Yankees All-Star Robinson Cano. Venezuela was second with 63, which includes Triple Crown winner Miguel Cabrera, then Canada (17), Cuba (15) and Mexico (14).

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Thursday, April 4, 2013

NASCAR Telenovela Targets Latino Fans

April 04, 2013

Ela Rivella is a sexy, headstrong race car driver torn between two racing brothers in a glamorous, high-stakes world of cutthroat competition and danger. Ela loved Jordi Fernandez until jealousy drove them apart, and now she's irresistibly drawn to Checo, whose clandestine romance with Ela could drive Jordi to violence.

Sound like a soap opera? Maybe some particularly ambitious Formula One fan fiction?

It's an actual novela — the wildly popular short-run series that flood the Latino television market in North America and beyond — co-produced by Univision and NASCAR to put the down-home American sport of stock car racing in front of millions of Spanish-speaking viewers who might have never watched a NASCAR race.

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Sunday, March 31, 2013

Latinvision Media Inc. Announces Speakers For Fourth Annual Sports Business Summit And Networking Event In New York City

Top Sports Executives and Innovators from Major National Networks and Brands will share Best Practices, opportunities, challenges and Future Trends including marketing opportunities for the World Cup 2014 in Brazil

NEW YORK (March 29, 2013) – LatinVision Media Inc., dedicated to helping marketers and executives  better understand U.S. Hispanics and Latin America Markets via its Marketing to Latinos Summit Series, announces the speaker lineup for its Fourth Annual Sports Business Summit  and Networking Event taking place on Thursday, April 11, 2013, at the Independent Artists Coalition (IAC) in New York City.

This year’s conference features speakers who will engage attendees with a variety of topics, ranging from facts and figures about the Hispanic sports industry, and how businesses can leverage Latinos’ passion for sports to create effective marketing campaigns. Executives from renowned entities in the sports industry, such as MLS Soccer, Ogilvy, Reebok, Univision, ESPN, NFL, Telemundo, FOX Deportes, among others will participate as panelists in the day-long event and will present best practices to attendees

“Sports continue to be an incredibly powerful platform to connect with U.S. Hispanics and Latin American Markets. This year’s summit is an opportunity to bring together brands, marketers and media, with executives who have vast experience in leveraging this passion point to create long-lasting connections  with one of the most lucrative population segments in the U.S.,” said Carlos Vassallo, CEO of LatinVision Media.

The Sports Business Summit program was designed to provide attendees with valuable insights, best practices and trends leveraged by top sports executives. Presentations and panels will aim to address critical issues such as the depth of US Hispanic sports fanaticism; language preferences when consuming sports; including explaining how leagues, media companies, and advertisers continue to take advantage of the money making machine sports has become today.

Amongst the sports industry leaders confirmed to speak at the event are:

To access the full list of speakers confirmed to date, please visit the event website:

This April 11, attendees will also have the opportunity to participate in a two-hour Business Networking reception where industry talent will be able to connect one-on-one.  Tickets to the event, which includes breakfast and lunch, are on sale for $195 for members and $295 for non-members, via the event’s website.

Confirmed sponsors are PGA, Keller Fay Group, AC&M Group, FOX Deportes, Godiva, Latin3, InPulseDigital, Ethnic Technologies, among others. Summit updates will also be announced via Twitter (@LatinVision) and Facebook (

To register for the Sports Business Summit Conference, visit: 
For information about the LatinVision Media 2013 Conferences Series, visit:

LatinVision Media, Inc. is a New York-based company that organizes summits and networking events focused on marketing to U.S. Hispanics and Latin American executives, marketers and media.

Friday, October 26, 2012

SF Giants' Hispanic Stars Inspire in Mountain View

Oct 25, 2012 | by Claudia Cruz

Pablo Sandoval's three homeruns during Game No. 1 of the World Series made it even sweeter to be a Latino fan of the San Francisco Giants.

Match that with the contributions of his Venezuelan compatriots—Marco Scutaro's 12 game-hitting streak and Gregor Blanco's consistent defensive plays—and the presence of Hispanics in Los Gigantes becomes clearer and greater.

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Wednesday, September 12, 2012

GolTV acquires exclusive broadcast rights for UNCAF Copa Centroamericana

GolTV has obtained exclusive broadcast rights for the UNCAF Copa Centroamericana, one of Central America’s most prominent tournaments. The 2013 events will be played from January 18 to 27 in Costa Rica, and will include Costa Rica, Belize, El Salvador, Guatemala, Honduras, Nicaragua and Panama.

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Tuesday, September 11, 2012

Sports in Spanish expand presence in U.S. media

Spanish-language sports programming expands its presence starting Friday with the launch of a new radio station in New York and an online platform for transmitting sports events live, both part of the ESPN network.

One of these projects - ESPN Deportes Radio - will be the only station in New York offering sports programming in Spanish 24 hours a day, so that "Latino fans can sound off about their passion in their own language," General Manager Oscar Ramos told Efe.

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Monday, September 10, 2012

Coca-Cola offers teen soccer fans the chance to score big in three-day training camp

HOUSTON (August 27, 2012) – The images from the London Summer Olympics of triumphant athletes are still fresh in our memories, and our spirits were lifted with every medal won by hard-working well-trained competitors. Now, Coca-Cola is kicking off a contest to bring the cheer of happiness to 300 teen soccer enthusiasts from Dallas, Houston and San Antonio with one of the most exciting soccer training programs ever created for young aspiring athletes.

Soccer superstar Marcelo Balboa and Olympic gold medal winner Shannon MacMillan will join a team of 20 international soccer coaches at the inaugural Coca-Cola Soccer Camp. Held November 16-18 at Tony Marron Park in Houston, the three-day camp will include soccer training and skills demonstrations as well as several workshops and scrimmages in the spirit of friendly competition.

The Coca-Cola Soccer Camp is open to boys and girls 13 to 15 years of age who are residents of the state of Texas. Teens are encouraged to submit an essay from now until October 4 describing their passion for soccer. Contestants may also be nominated by a friend, teacher or family member. For official rules and to submit entries, please visit Entries will be judged based on relevance, authenticity, inspirational value, and creativity of their submission. Winners will be announced the week of October 22.

“The Coca-Cola Company has long been a supporter of sports at every level- from grassroots youth teams to National and Olympic teams. We believe that active healthy living should be an integrated part of every teen’s life, and the best way to get kids moving is through fun, engaging programs like our Soccer Camp,” said Hector Amaya, Houston Market Unit Vice President, Field Operations, Coca-Cola Refreshments. “By bringing the Coca-Cola Soccer Camp to our communities we enable younger generations to uncap their potential and get active on the field, no matter what their skill level.”

Partnering with the beverage leader and primary contributors to the Soccer Camp are: McDonald’s, adidas, retailer Food Town, US Youth Soccer (USYSO), and Boys & Girls Clubs of America.

Shannon MacMillan and Marcelo Balboa invite all soccer fans to participate and support the Coca-Cola Soccer Camp winners by sharing their stories and images of soccer happiness on Twitter using the hashtag #CokeCamp.

The Coca-Cola Company The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please visit or follow us on Twitter at

SOURCE: The Coca-Cola Company

PGA TOUR Latinoamerica showing great potential

Sept 07, 2012 | by Larry Dorman

The news could hardly have been better Thursday for El PGA TOUR Latinoamerica, the PGA TOUR's just-launched schedule of professional tour-quality events across Latin America.

For openers, after two rounds of the Mundo Maya Open presented by Corona, the tournament co-leaders Tommy Cocha, of Salta, Argentina, and Andres Echavarria, of Medellin, Colombia, set a torrid pace of 12 under, two strokes clear of the field, on the formidable 7,304-yard "El Jaguar" Course designed and built by Jack Nicklaus.

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Univision Deportes Acquires U.S. Rights for German, French National Soccer Clubs

Sept 06, 2012 | by Tim Baysinger

Univision Deportes has acquired mutliplatform U.S. media rights to both the French and German national soccer teams, and France's professional league, Ligue 1.

The deal also includes Germany's DFB Cup and the French Cup. The agreements grant Univision Deportes rights to all qualifiers played in Germany and France in the lead to the 2014 FIFA World Cup, including the France vs. Spain match in March 2013. Home friendly matches of the German and French National Teams are also included.

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Thursday, August 30, 2012

CONCACAF Reaches Radio Agreement With Fútbol de Primera for 2013, 2015 Gold Cups

Aug. 23, 2012

The Confederation of North, Central American and Caribbean Association Football (CONCACAF) announced today that Fútbol de Primera (FDP) will be the exclusive Spanish-language radio broadcaster in the U.S. of the 2013 and 2015 editions of CONCACAF Gold Cup, bringing the tournament to millions across the nation.

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Fox, Dodgers in talks on multi-bln dollar TV deal-source

August 27, 2012 | by Ronald Grover

Fox Sports and the Los Angeles Dodgers began preliminary talks in May on a multi-billion dollar cable TV deal, a person familiar with the talks said, the latest in a string of rich cable TV contracts for teams in the largest U.S. TV markets.

The talks would give the Dodgers the financial firepower for big player deals and began weeks before the major league baseball team went on a spending spree that included a high-profile Aug. 25 trade with the Boston Red Sox in which the Dodgers assumed four player contracts valued at more than $260 million through 2018.

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Tuesday, August 28, 2012

Daytona 500 To Be Broadcast Live On U.S. Spanish-Language Network For First Time Ever

DAYTONA BEACH, Fla. (Aug. 20, 2012) – Two of the biggest brands in all of sports, NASCAR and FOX Deportes, announced today they are teaming up to provide the sport’s most expansive Spanish-language broadcast offering ever with coverage of 15 NASCAR Sprint Cup Series races as well as original programming, daily news segments and weekly updates starting in 2013.

Of the 15 race broadcasts, FOX Deportes, the No. 1 U.S. Latino Sports network, will carry live six NASCAR Sprint Cup Series races, including, for the first time ever, a Spanish-language broadcast of NASCAR’s biggest race, the Daytona 500 (Sunday, Feb. 24).

In addition to the 15 Spanish-language race broadcasts, FOX Deportes will also produce and air a series of original NASCAR programs focused on engaging the Latino fan base. This series will be complemented by daily NASCAR news segments in the No. 1 rated U.S. Latino sports news franchise, Central FOX.

“It’s a historic milestone in the evolution of FOX Deportes, and we’re excited to be working with NASCAR to add the most popular motorsport in America to our overall programming mix for the first time,” said Vincent Cordero, executive vice president and general manager of FOX Deportes. “There’s no sport more deeply rooted in the fabric of America than NASCAR, and having it on our own network represents our continued commitment to expand and diversify our content portfolio by adding the biggest sporting events in the world that impassion today’s U.S. Latino.”

FOX Deportes coverage of NASCAR Sprint Cup Series racing gets underway Saturday, Feb. 16 with coverage of The Daytona Shootout, a non-points race from Daytona International Speedway that unofficially kicks off the 2013 season. In addition to the Daytona 500 a week later (Sunday, Feb. 24), FOX Deportes will also broadcast live in Spanish four additional races from Auto Club Speedway, Bristol Motor Speedway, Charlotte Motor Speedway and Talladega Superspeedway.

“The thirst for NASCAR programming, and in particular race broadcasts, is very strong and we’re constantly looking for ways to expose the sport to new fans in new places,” said Steve Herbst, NASCAR vice president of broadcasting and production. “To be able to put a deal like this together with FOX Deportes, a leader in U.S. Latino sports media, is something we believe will help satisfy the strong demand for NASCAR racing in the Hispanic community while also exposing the sport to new audiences.”

In addition to the six live and nine live-to-tape race broadcasts, the four 30-minute original programs that will air early next year will highlight NASCAR’s storied history and personalities that make NASCAR one of the most popular sports in the world.

All original NASCAR-related programs will air on Fridays at 10:30 p.m. ET, with encore presentations the following Monday at 4 p.m. ET. FOX Deportes also plans weekly NASCAR in-season updates during regularly-scheduled programming to keep fans up-to-date with their favorite teams and drivers. A comprehensive on-air promotional campaign, as well as coverage of NASCAR on Central FOX, will accompany FOX Deportes’ NASCAR race broadcasts throughout the 2013 season.

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED, MRN Radio, PRN Radio and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as three international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada, Mexico and Europe. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. The next NASCAR Sprint Cup Series race, the Irwin Tools Night Race, will air August 25 on ABC at 7 p.m. ET. For more information and a complete schedule, visit Follow NASCAR on or on Twitter: @NASCAR.

About FOX Deportes
Reaching more than 20 million cable and satellite households in the country, of which over 6 million are U.S. Hispanic, FOX Deportes is the leader in Spanish-language sports media. FOX Deportes features premier soccer programming with exclusive coverage of UEFA Champions League, Barclays Premier League, Copa Santander Libertadores, Copa Bridgestone Sudamericana; coverage of the Major League Baseball regular season, All-Star Game, National League Championship Series and World Series; Golden Boy Promotions Boxing and UFC®. Boasting more than 2,100 hours of live and exclusive programming, a robust digital experience brimming with engaging editorial, live scoring and exclusive video highlights, FOX Deportes is the first name in the U.S. Hispanic sports space. For more information, visit FOX Deportes online at

About FOX Sports Media Group
FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 20 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; FOX Soccer, FOX Soccer Plus and FOX Soccer 2Go; FUEL TV; FOX Deportes and FOX College Sports. In addition, FSMG also encompasses FOX Sports Interactive Media, which includes on MSN, and Also included in the Group are Fox’s interests in joint-venture businesses Big Ten Network, BTN 2Go and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network and FOX Sports Skybox restaurants.


Thursday, August 23, 2012

Coors Light and Discovery en Español Partner on New Soccer Series 'Acceso Exclusivo: Pumas' marks Hispanic net's ramp-up to the World Cup

Aug 22, 2012 | by Sam Thielman

Extra investment in Discovery U.S. Hispanic is paying off: the division's flagship network, Discovery en Español, is pulling in a major advertiser with its original content in the form of Coors Light, marking the first time that the Molson Coors has inked a deal with the Spanish-language cable net.

The deal covers an ad integration with Acceso Exclusivo: Pumas, the first U.S.-original show in the Acceso Exclusivo series, which will feature the beer prominently throughout the program. Discovery will also provide footage to Coors Light for use on its digital properties (its proprietary platform, Facebook and Twitter).

It's the most recent in a long line of partnerships focusing on Hispanic consumers in the U.S., and Coors believes it's wise to get into that particular niche early.

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Tuesday, August 21, 2012

Fox, Nascar To Broadcast Stock-Car Races in Spanish

August 20, 2012 | by Jonathan Welsh

Many sports fans may associate Nascar stock-car racing with southern accents. But broadcasts of the motorsport pastime with roots in the southeastern U.S. will soon be broadcast more widely in Spanish.

Nascar and Fox Deportes said they are teaming up to provide Spanish-language coverage of 15 Nascar Sprint Cup Series races as well as daily news segments, weekly updates and original programs beginning next year. Fox Deportes will broadcast six of the races live, including the season-opening Daytona 500 on Sunday, Feb. 24.

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Monday, August 13, 2012

Latino Olympians 2012: Hispanic Medal Winners At The London 2012 Olympics

Their stories have inspired. Their performances amazed. Their achievements are a reason why Latinos can say: Sí Se Puede.

As the London Olympic Games come to a close we look back at what these American Latinos have accomplished. Some made history in their sport, others defended titles, and many proved that you don't need to be born in the U.S. to wear the red, white, and blue on your chest.

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Friday, August 10, 2012

Telemundo’s Olympic audience doubles in 2012

During the first 8 days of the 2012 London Olympics, Telemundo has doubled its audience among total viewers compared to the 2008 Beijing Olympics. 

The Telemundo Olympic broadcast, led by sportscaster Andrés Cantor, delivered a total cumulative viewership of 13.8 million total viewers through its first 8 days of coverage, 22% more than the Beijing Olympics for the same period, according to Nielsen. 

Telemundo’s Saturday, July 28 Olympic delivery was #1 in Spanish-Language TV averaging 854,000 total viewers from 8 a.m. to 5 p.m. ET, outperforming Univision by 58%. 

On Sunday, July 29 from 7 a.m. to 6 p.m., Telemundo nearly doubled Univision’s performance with 775, 000 total viewers.

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Thursday, August 2, 2012

COPA UNIVISION, The Fastest Growing Amateur Soccer Tournament In The U.S., Arrives To Communities Across The Nation

Successful Soccer Tournaments in Texas, Florida & California Lead to Similar Competitions around the Country

The Univision Television Group will extend the annual "Copa Univision" event, a family-friendly tournament that features the finest in amateur soccer and family activities, to San Francisco, Houston, Chicago, New York and Fresno.

"Based on the success of 'Copa Univision' in key markets these past few years, we are thrilled to expand the franchise to local communities in key markets across the country," said Kevin Cuddihy, president, Univision Television Group. "We remain committed to entertaining our audience and continuing to deliver on the offerings they expect while providing an unparalleled connection for our partners to reach the fastest growing segment in the country."

"Copa Univision" events recently took place in Austin, Dallas, San Antonio and Miami, collectively attracting 35,000 community members. More than 600 combined teams were assembled by local soccer fanatics and upcoming events are estimated to bring in more than 100,000 fans.

During "Copa Univision", attendees can participate in interactive soccer activities and have access to entertainment stage areas as well as client and community organization booths. Soccer teams can compete using a five-on-five format on smaller fields that create an exciting and family-friendly competition.

The "Copa Univision" event in Los Angeles, currently in its 5th year, will be held on Aug. 4. Following is the current schedule of inaugural events around the country:

* San Francisco "Copa Univision" - Aug. 4 and 5 - <>

* Houston "Copa Univision" - Aug. 18 and 19 - <>

* Chicago "Copa Hispanofest de Univision" - Sept. 7, 8 and 9 -<>

* New York "Copa Univision" - Sept. 29 and 30 - < >

* Fresno "Copa Univision" - Sept. 22 and 23 - <>

For more information or to register for a "Copa Univision" event, please visit your local Univision website.

About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 88% of U.S. Hispanic households; Univision Cable Networks, including Galavision, the country's leading Spanish-language cable network, as well as Univision tlnovelas, a new 24-hour cable network dedicated to novelas, Univision Deportes Network, a new 24-hour cable network dedicated to sports, ForoTV, a new 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings - De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson, Telehit and Clasico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company's platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including <>, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Movil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit <>.

SOURCE: Univision

Wednesday, August 1, 2012

U.S. Olympic team shows diversity of immigrant community

July 31, 2012 | by Maria Peña

More than 30 foreigners are on the team representing the United States at the London Olympic Games, and all are living examples of how much immigrants are contributing to their adopted country.

The presence of numerous Hispanic surnames on the team reflect not only the immense demographic changes in recent decades, but also the determination of these athletes to overcome adversity and live the "American dream."

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Tuesday, July 31, 2012

Telemundo 'the U.S. Home of the Olympic Games in Spanish'

July 30, 2012 | by April MacIntyre

Telemundo Media, "the U.S. Home of the Olympic Games in Spanish," presented its digital plans for London 2012, the most comprehensive Spanish-language digital coverage in the history of the Olympic Games in the U.S. with over 200 hours of online video featuring stories, expert analysis, profiles of Hispanic athletes and more than 130 hours of live-streaming.

From NBCU/Telemundo

The Hispanic network will feature an unprecedented amount of original and user generated online content through two sites fully dedicated to the Games:, with live-streaming, highlights, scores, news, analysis, athlete profiles, as well as original videos and interactive content and, offering feature stories. Telemundo's digital platform is integrated through the site, further extending access to Olympic content for the Hispanic audience. The network also announced an aggressive social media campaign via Facebook and Twitter, making London 2012 the first-ever “Social Olympics in Spanish in the U.S.” In addition, Telemundo launched a new mobile application that provides immediate access to Olympic content in Spanish, anywhere, anytime.

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Tuesday, July 24, 2012

Olympic Games on Radio Caracol

Radio Caracol Reinforces its Commitment with the Hispanic Community in South Florida


Radio Caracol Has Launched a New Microsite Dedicated to the Complete Coverage of the 2012 London Olympic Games, in addition to the Daily News Coverage Already Airing on the Station

WSUA – Radio Caracol 1260 AM, leader in Spanish Language news, talk and information programming in South Florida, is pleased to announce the continued commitment to its listeners by bringing the most comprehensive coverage of the 2012 Olympic Games, now also available online

In order to bring the Radio Caracol audience the most up to date coverage about major events and news revolving around the occasion, Radio Caracol 1260 – with the support of PRISA Radio’s team of journalists and correspondents in London and around the world – has created a micro site ( with all relevant information: news, medal standing, galleries of pictures and videos, interviews with athletes, and more!

This new section on the Radio Caracol website complements the sports coverage brought to our listeners on the radio in the daily dedicated segments, the regular newscasts and the weekly sports magazine on Sundays “Carrusel Deportivo” featuring renowned journalists and sport experts Horacio Gioffre, Roly Martin and Ricardo Celis.

SOURCE: Radio Caracol

Monday, July 23, 2012

NASCAR's first Mexican owned team, eyes Latino fans

Viva La Raza Racing laid claim to a major first -- before its drivers even took to the track. The Mexican-owned professional auto racing team is the first Hispanic team in the history of NASCAR.

Owned by Mexican-based racing company Promo Race, the Viva La Raza Racing team is located in the Mooresville/Charlotte area in North Carolina, or "the heart of NASCAR," as Promo Race director Oscar Sánchez refers to it.

Through Promo Racing, Sánchez and his partners were involved with NASCAR Mexico, but their dream was to have a team competing in the United States. This past February, that goal become a reality when they purchased the team that became Viva La Raza Racing.

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Pepsi or Coke? Olympic brand rules sow confusion

July 20, 2012 | by Jill Lawless

LONDON — Not just a sporting event, the Olympics present a fashion dilemma. That Pepsi T-shirt and Nike sneakers may seem perfect for a trip to Olympic Park – but will they fall foul of the brand police?

Olympic organizers scrambled Friday to clarify their restrictions on branding, after the head of the London games suggested a shirt bearing the logo of Pepsi – rival to Olympic sponsor Coca-Cola – would probably be banned from Olympic venues.

"No, you probably wouldn't be walking in with a Pepsi T-shirt because Coca-Cola are our sponsors and they have put millions of pounds (dollars) into this project but also millions of pounds (dollars) into grass roots sport," games chief Sebastian Coe told BBC radio. "It is important to protect those sponsors."

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Puerto Rico Battles to Keep Cockfighting Profitable

Each man clutched a wriggling knapsack and stood in line, anxious to have every gamecock weighed and outfitted with spurs for a match at one of Puerto Rico's largest cockfighting clubs.

Within minutes, the men repeatedly called out the weights of their feathered fighters in a scene reminiscent of a Wall Street trading floor as they sought a suitable opponent of the same heft.

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Olympic Basketball: U.S. Men Hold Off Argentina In Pre-Olympics Exhibition In Barcelona

BARCELONA, Spain — Dressed like the Dream Team, tested like its predecessor never was.

The U.S. Olympic men's basketball team held on for an 86-80 exhibition victory over Argentina on Sunday, insisting it didn't expect an easy game and not believing there's benefit to one, anyway.

"I love it. You hate to breeze through exhibition games and then you get into London, and then you start getting competitive," U.S. forward LeBron James said. "So we have a very good team. It doesn't matter about how many points you win by, you just want to play well and get better that night, and I feel like we got better tonight."

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Tuesday, July 17, 2012

Coke Launches Hispanic Olympic Campaign

July 13, 2012 | by David Goetzl

Coke’s massive Olympic campaign will include a Hispanic-targeted element for the first time with U.S. boxer Marlen Esparaza and wrestler Henry Cejudo. Creative will run on NBCUniversal’s Telemundo and mun2 properties, including the networks and other platforms.

The campaign carries a "Luchando Juntos" (Fighting the Good Fight) theme. Ezperaza will compete in the first female Olympic boxing competition. Cejudo, who won gold in 2008, failed to qualify for London. In 2008, his story was compelling, since his mother could not accompany him to China because she was not yet a U.S. citizen.

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Tuesday, July 10, 2012

Bobby Valentine produces controversial film on MLB in the Dominican Republic

Boston Red Sox manager Bobby Valentine, no stranger to controversy, can even stir things up when he’s a movie producer.

Valentine is listed as an executive producer on the soon-to-be-released documentary “Ballplayer: Pelotero” about scouting, signing and developing players from the Dominican Republic.

Suffice it to say the warts-and-all documentary, which is being released nationally July 13, doesn’t do Major League Baseball proud, nor are MLB officials happy with it, according to the New York Post and Yahoo! Sports.

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