LatinVision Media News

Wednesday, October 15, 2014

Heineken Scores U.S. Soccer Deal

Heineken USA has signed a five-year sponsorship agreement to become the official beer of Major League Soccer starting next year, taking a spot Budweiser has had for nearly two decades as one of the league’s top sponsors.

The five-year deal is valued at more than $50 million, including with media and marketing commitments, according to people familiar with the agreement. It gives Heineken its first national sports marketing platform in the U.S. and deepens its ties to soccer, a sport it has used to promote its brand overseas.

Read full article

Wednesday, October 1, 2014

Caribbean Football Union fully on board for the Soccerex Americas Forum

Soccerex and the Caribbean Football Union (CFU) have today embarked on a new partnership, which sees the CFU become institutional supporters for the upcoming Soccerex Americas Forum in Barbados on 21-22 October.

The mutually beneficial agreement will see Soccerex working closely alongside the CFU to ensure a major turnout of senior executives from member federations. Representing 25 out of the 35 registered FIFA nations within CONCACAF, these member nations play an instrumental role in the development and regulation of football across the region.

The CFU will have a significant presence in both the conference programme, with Gordon Derrick speaking at the opening ceremony and the exhibition hall, which will be used to promote CFU’s brand, tournaments and products and address any key issues surrounding the development of Caribbean football.

 CFU President Gordon Derrick said: 

“Given the uniqueness of the islands and countries that make up the CFU, the opportunity to be able to assemble all of our members in one location with the best of the football industry is something we cannot afford to miss out on. That is why, as a Union, we are fully behind Soccerex and the Americas Forum and we will be ensuring a strong turnout from senior Caribbean footballing administrators.” 

Soccerex CEO Duncan Revie commented: 

“This agreement signifies an important step in fulfilling the aims of the Americas Forum. We will be working closely with Gordon and his team at the CFU to provide a platform for Caribbean football and to help foster new relationships between the region and the rest of the world.” 

With the conference agenda focusing on a number of topics including sport tourism, league expansion, player development and major events hosting, representatives from the CONCACAF region will be playing an important role at the Forum. 

For further details about the Soccerex Americas Forum, please contact Soccerex on +44 208 987 5522 or email us on enquiry@soccerex.com

About Soccerex
Established in 1995, Soccerex is the leading provider of business events for the global football community. Bringing together key industry decision makers from the world of football, Soccerex provides a unique commercial environment where delegates can benefit from exclusive business opportunities, networking and bespoke educational content.  
Since its launch 19 years ago, Soccerex has hosted over 34 events across five continents. The Soccerex portfolio includes an annual Global Convention complimented by regionalised Forums.

About CFU 
CFU “Caribbean Football Union” is one of three Unions in CONCACAF (The Confederation of North, Central America and Caribbean Association Football) and serves as the governing body of football in the Caribbean. It is composed of 31 national associations, from Bahamas in the north to Guyana, Suriname and French Guiana in the south. It spans 4 languages and composed of republics, independent countries and overseas territories of the UK, USA and Holland. For more information about CFU, log on to its official website at www.cfufootball.org

Barbados to host medical master class at the Soccerex Americas Forum

Three of North America’s leading medical professionals will deliver a pioneering and interactive conference session on the current state of the professional soccer medical industry at the Soccerex Americas Forum, 21-22 October in Barbados.

Major League Soccer Medical Coordinator, John Gallucci, New York Red Bulls Head Team Physician, Dr. Riley J. Williams and Herrera Sports Medicine Founder and Orthopaedic Surgeon, Dr Mauricio Herrera will present and discuss the latest procedures, treatments and technologies which are reducing recovery periods, preventing injuries and improving performances, saving millions of pounds in the process.

Gallucci is one of the most important figures in medical regulation and governance in professional soccer, where he is responsible for the writing and execution of the league’s medical policies and procedures for over 600 professional soccer players throughout 18 MLS cities.

As well as his role with the New York Red Bulls, Dr. Williams is a physician at the Hospital for Special Surgery, a FIFA Medical Centre of Excellence, one of only three hospitals in the United States to receive this distinction. He has also held senior positions with the New York Mets and New York Giants.

Dr. Herrera is one of the leading orthopaedic surgeons in the United States specialising in Sports Medicine and Arthroscopic Surgery, with a particular focus on ACL reconstruction. He has held roles with NFL’s Pittsburgh Steelers and the University of Pittsburgh’s Panthers football team.
Soccerex CEO Duncan Revie commented: “The American sports industry has always been the leader in certain sectors of the game and the medical side is one of them. The session will stir debate and promote best practices amongst the industry, whilst also highlighting the enormous business opportunities associated with that, for which our delegates are extremely lucky to be a part of.”

The three speakers join a growing list of industry leaders who will be speaking at the Americas Forum including CONCACAF President Jeffrey Webb, MLS Commissioner Don Garber, FIFA & CONCACAF ExCo member Sonia Bien-Aime, Orlando City Founder and President Phil Rawlins, 2014 FIFA World Cup LOC CEO Ricardo Trade, Manchester United and England Legend Bryan Robson and many more. 

 For full information about Soccerex please visit http://www.soccerex.com/americas  // call +44 (0)20 8987 5522 // email: mailto:enquiry@soccerex.com

About Soccerex
Established in 1995, Soccerex is the leading provider of business events for the global football community. Bringing together key industry decision makers from the world of football, Soccerex provides a unique commercial environment where delegates can benefit from exclusive business opportunities, networking and bespoke educational content.  
Since its launch 18 years ago, Soccerex has hosted over 33 events across five continents. The Soccerex portfolio includes an annual Global Convention complimented by regionalised Forums.

About the Americas Forum  
The Soccerex Americas Forum takes place on 21-22 October, 2014 on the beautiful island of Barbados. In partnership with Barbados Tourism Marketing Inc., the two-day event will promote football growth and development across the North, Central American and Caribbean regions.
For full information about Soccerex and future Soccerex events please visit http://www.soccerex.com // call +44 (0)20 8987 5522 // email enquiry@soccerex.com

Monday, September 29, 2014

Steve Ballmer Named Richest Owner in American Team Sports by Forbes

Kerry A. Dolan of Forbes released the 2014 list of the 400 richest Americans, starting with Microsoft founder Bill Gates, who is worth more than $81 billion. While the rest of the list included billionaires from a variety of fields, sports owners had a large presence throughout. 

According to Darren Rovell of ESPN.com, Ballmer was the highest American sports owner on the list after purchasing the Los Angeles Clippers earlier this year. The former Microsoft CEO is reportedly worth $22.5 billion and is the 18th-richest person in the United States.

Read full article

Brands catch up with Hispanic audiences on digital, mobile channels

The amount of money spent targeting Hispanic customers on digital media has long lagged behind general audiences. However, communications practitioners tell PRWeek that is changing quickly.

The US Hispanic population has grown to more than 54.1 million, or 17% of the US population, making it the nation’s second-largest racial or ethnic group, according to Pew Research.

While Hispanics have traditionally over-indexed in their adoption of new technology, PR pros say the portion of Hispanic PR dollars devoted to digital media has lagged in comparison with mainstream campaigns.

Read full article

Thursday, September 25, 2014

Mun2 Gets NFL Games In Spanish

Mun2, the Hispanic cable network owned by NBCUniversal, will broadcast a number of NFL games in Spanish this football season, the company announced Monday.

The games on mun2’s programming schedule include the New Orleans Saints-Dallas Cowboys Hispanic Heritage Game in Arlington, Texas, set to take place on Sept. 28, and the Thanksgiving night game on Nov. 27 between the Seattle Seahawks and San Francisco 49ers. Mun2 will also air a Wild Card game and a Divisional Playoff game.

Read full article

Wednesday, September 24, 2014

SOCCER: Chivas USA might sit out 2015; good or bad for IE?

This Space has previously floated the idea that the Riverside-San Bernardino region, the 12th largest metropolitan region in the United States and the largest without a major league (or quasi-major league) franchise, should take a run at a Major League Soccer franchise and, specifically, Chivas USA
.
But MLS Don Garber made official Thursday what had previously been reported: Chivas, owned by the league with a plan that it be re-branded and presumably moved to another Southern California location away from the LA Galaxy, may go on hiatus for the 2015 season while someone is found to pay the $100 million (or more) the league likely will be seeking.

Read full article

Tuesday, September 23, 2014

EA Sports FIFA 15 Available Now In North America

REDWOOD CITY, Calif. – Sep 23, 2014 – Electronic Arts Inc. (NASDAQ: EA) today announced that EA SPORTS™ FIFA 15 is available in retail stores now throughout North America, and as a digital download on Origin™. The game releases worldwide later this week. More than 5.5 million* fans worldwide – the most ever for an EA SPORTS game – have played the FIFA 15 demo on one or more of the following platforms: PC, Xbox One all-in-one gaming system from Microsoft and Xbox 360® video game console, or PlayStation®4 and PlayStation®3 computer entertainment systems.

FIFA 15 brings football to life in stunning visual detail so fans can experience the emotion and intensity of football like never before. Fans and media that have had a chance to play early versions of FIFA 15 have expressed their enjoyment. Game Informer (USA) explains, “The game looks gorgeous, with the lighting giving matches a great look, and includes some good-looking player faces.” And The Guardian (England) describes the immersion of the game, “FIFA 15 is doing what Electronic Arts has always wanted to do – it is looking like the football we watch on our televisions, and it is playing in a way that makes us feel like we belong on the pitch and not in the stands or on the sofa.”

David Rutter, Vice President and General Manager of EA SPORTS FIFA said, “We believe we have built a game in FIFA 15 that delivers the most immersive and responsive gameplay experience ever in the FIFA franchise, and we can’t wait for the millions of fans to start their season and experience all of the innovations.”

Complete with new gameplay innovations and up to 11 offline or online** game modes, FIFA 15 has something for every fan. To see a list of new features and modes including Match Day Live, Agility & Control, Barclays Premier League Authenticity, and Next Gen Goalkeepers please visit: http://easports.com/fifa/features. To view a series of videos on new features please visit: http://youtube.com/easportsfifa.     

FIFA 15 is launching with a creative campaign that shows fans how they will Feel The Game. Created by Wieden + Kennedy Amsterdam, the two minute TV commercial puts FIFA 15 fans center stage in the greatest drama on Earth and depicts how they are so close to the action they can feel every tackle, shot, and pass. The film is available online here: youtube.com/easportsfifa.

A version for mobile devices, FIFA 15 Ultimate Team™ is available today as a free-to-play game on iPhone®, iPad®, iPod touch®, Windows® and Android devices, and it features new controls and an all-new way to play - Quick Simulation. Download FIFA 15 Ultimate Team (mobile) for free+ on the App Store SM, Windows Store, or Google Play.

EA SPORTS FIFA 15*** is available today on Xbox One, Xbox 360, PlayStation 4, PlayStation 3, and PC. A version of FIFA 15 will also release on the Wii™, Nintendo 3DS™, and PlayStation®Vita handheld entertainment system. Not all game features are available on all gaming platforms.

For more information about EA SPORTSFIFA 15 visit www.easports.com/fifa or join the EA SPORTS community at http://www.facebook.com/easportsfifa. Follow us on Twitter @easportsfifa and use the hashtag #FIFA15.  For information about FIFA 15 visit www.easports.com/fifa. The game is rated E by the ESRB. Assets are available at http://info.ea.com

Marketing undermining Major League Soccer’s profile in Southern California


Just when it appears Major League Soccer marketing mavens couldn’t get any more obtuse when it comes to the Southern California marketplace and selling the sport in general, along comes a confounding series of statements over the last seven days that suggest otherwise.

First up last week: an updated league logo.

Out go the immediately identifiable ball and cleat that’s been around since the league’s 1996 inception. In comes a simple crest reading “MLS” across half of it — and absolutely nothing else on the other half.

So we go from a retro logo the league believed was outdated to one that means nothing to anyone at all.

Read full article

Friday, September 19, 2014

MLS Next 2014 Clint Dempsey wit XO and Trae tha Truth

Clint Dempsey, of the Seattle Sounders and captain of the US Men's National team, at #MLSNext FIFA Launch event in New York City on Thursday, September 18th, 2014 jumped on stage to rap with XO and Trae tha Truth to perform songs from upcoming album The Redux.

MLS Gives Itself a Makeover With New Logo

Fresh off a wildly popular World Cup in the USA, Major League Soccer (MLS) is aiming to continue its momentum Stateside with a new look.

The league on Wednesday announced a new logo (a crest, in soccer terms) that executives say was sorely needed after two decades of existence and with major plans for the future.

Read full article

Tuesday, September 16, 2014

Listen to the FIFA 15 Soundtrack




When FIFA 15 launches in North America on September 23, the soundtrack will feature more than 40 tracks from artists around the world.

The bands you love - including Foster the People, The Kooks, and Kasabian and hot new artists like Broods, Milky Chance, Magic Man, Jungle, and Vance Joy all come together in a mix that includes brand new music from Nico & Vinz, Madeon, and Elliphant.
  
Read full article

Monday, September 15, 2014

Raynforest: Identifying Sports Marketing Influencers

A key trend in digital and social media marketing is identifying influencers and their scope of influence. LinkedIn recently put in place a list of the most influential users in a participant's network. Klout has long curated lists of influential consumers by category, but the metric has often come under fire for lack of transparency in how rankings are determined. Marriott quietly rolled out a mechanism to identify influencers to drive social conversation, which is still in beta. Each of these companies is trying to drive engagement and encourage influential consumers to continue participation and spreading word of mouth about the brand through quantifying consumer influence.

Read full article

Friday, September 12, 2014

Feel the Game in FIFA 15: New Ad Campaign Featuring Lionel Messi Plunges Players into the Action on the Pitch

Football is the world’s greatest drama and EA SPORTS™ FIFA 15 will put fans center stage. So close to the real thing, FIFA 15 takes fans on a dramatic ride - immersing them in the game so they feel and experience everything that happens on the pitch.

Launching today, the ‘Feel The Game’ campaign celebrates the arrival of FIFA 15 and depicts how players are now so close to the action they can literally feel the emotion of every tackle, save, and goal. Created by Wieden+Kennedy Amsterdam, the global campaign kicks off with an epic 2:15 film that puts FIFA 15 fans at the heart of the action. Watch the video here

Immersed in the game’s world, the film shows FIFA fans experiencing everything that the players feel. Fans are plunged onto the pitch for an in-game view of the action, separated only by a thin television screen. The action also seeps into their environments; when it rains in game, it pours in their loft; when a player receives a crunching tackle, the FIFA fan takes the impact and falls across the room; and when players rise in unison to protect their goal, objects in the room rise to the occasion.

Lionel Messi plays the hero - even one of the world’s greatest football players can feel the emotion of FIFA 15.

The campaign airs globally starting today, with versions of the film running across TV and digital channels. The full-length 2:15 TV commercial will also air on US TV broadcast during the Manchester United match on Sunday, September 14th. 

Tuesday, September 9, 2014

Top 10 Latin American Players in FIFA 15

In response to EA SPORTS recently releasing the Top 50 overall players in FIFA 15, we have compiled a list of the top 10 Latin American players in the game. These players, all of whom play for top European clubs, are rated based on certain KPIs like dribbling, shooting, passing, defensive ability among others. Player rankings also factor in players physical skills like endurance, stamina, and strength. They also take into account a player’s recent form leading into the year as well as their work rate, skill with their weak foot and their ability to perform skill moves. 

10. Arturo Vidal (Overall Ranking 35)
Arturo Vidal of Juventus comes in at number 35 in this year’s FIFA rankings. He is a well-rounded box-to-box midfielder who has high ratings in many key categories. He is a very good passer and tackler of the ball who can cover lots of ground in the game without getting too tired.

 9. Edinson Cavani (Overall Ranking 33) 
Cavani comes in at 33 overall in this year’s FIFA rankings. Cavani is a big, strong striker who can also operate on the right wing. He is a good finisher of the ball and a physical player that defenders have a tough time playing against.

8. James Rodriguez (Overall Number 32) 
Real Madrid’s new Colombian signing James Rodriguez comes in at 32 overall in this year’s FIFA rankings. James is a versatile player who can play on the wing or as an attacking midfielder. He has great vision and passing ability in addition to good dribbling skills.
  
7. Neymar (Overall Number 30) 
FC Barcelona’s Neymar is ranked 30 overall in this year’s FIFA. Neymar is an exciting player to play with, as he is a great dribbler with a strong repertoire of skill moves. He is a good finisher of the ball who is also good at setting teammates up with goal-scoring opportunities.

6. Angel Di Maria (Overall Number 25) 
Manchester United’s new addition Angel Di Maria comes in at number 25 overall. Di Maria is mainly a left footed player who excels at taking on players in one on one situations and is great at setting up teammates for goal scoring opportunities.

5. Sergio Aguero (Overall Number 24)
Aguero comes in as the 24th best player overall in this year’s FIFA. Aguero is a good two-footed player with good ability to beat players off the dribble and has great finishing skills.

4.   Thiago Silva (Overall Number 16) 
Thiago Silva is ranked number 16 in this year’s overall FIFA rankings. Silva works very hard on the defensive end and is physically a very strong player that attackers have a hard time getting the better of. He is good in the air and he is a strong tackler of the ball.

3.   Radamel Falcao (Overall Number 12)  
Falcao is the 12th best player overall in this year’s FIFA. Falcao is a very physically imposing player with a strong work rate who excels at finishing in a variety of ways and using his superior athleticism to get in scoring positions. 

2. Luis Suarez (Overall Number 7)
Suarez is the 7th best player overall in this year’s FIFA and second among Hispanic players. He excels in crucial categories for a striker as he is good with both feet and is strong at shooting and dribbling.

1.   Lionel Messi (Overall Number 1) 
Messi is again the highest rated player in this year’s FIFA as he ranks highly in all attacking phases of the game. He excels in categories crucial for a Center Forward, like dribbling, shooting and passing.

Mindpix Announces Broad Revenue Partnership With Mundial Sports Network, the Leading Latino Sports Network


Mindpix Corporation (OTC Pink: MPIX) (PINKSHEETS: MPIX), ("Mindpix" or the "Company"), today announced a wide ranging agreement with Mundial Sports Network intended to accelerate Mundial's content syndication, technology development, and expands its leadership position for the large and fast growing base of Latino soccer fans across the United States. Mundial Sports Network is a leading online sports network featuring over 250 leading sports destinations targeting Latinos, and highly ranked with monthly traffic of over 3.8 million unique US visitors according to comScore.

In this wide-ranging agreement, Mindpix Media Services will provide Mundial Sports Network with brand packaging, video distribution, advertising and monetization services as well as expanded mobile distribution for all Mundial existing and newly developed video content. The strategy will work to drive visibility across all multi-media platforms and increase revenue generation for Mundial and its growing roster of syndication and brand advertiser partners.

In addition to the existing opportunities, Mundial and Mindpix are collaborating on strategies to leverage their existing distribution networks for numerous intentional Soccer clubs in the UK, Italy and Spain to reach the large US Hispanic audience for international soccer. During the recent World Cup (June 12 - July 13), the network's Fútbol Mundial social media pages garnered 18.6 million total impressions, according to the social media metrics website SproutSocial. Fútbol Mundial's Facebook page alone has amassed nearly 55,000 Likes over this timeframe to increase its lifetime total to over 1.2 Million Likes.

Felix Sención, Founder and CEO of Mundial Sports Networks stated, "Mindpix shares our vision of innovation with new digital content and expanded offerings in new media and mobile media platforms. Mindpix's end-to-end expertise in all things digital and video will allow us to focus on generating the best possible program content."

Victor Siegel, CEO and President of Mindpix Corporation, commented, "This is a fantastic opportunity to assist a well established industry leader to expand its offerings and revenues. Sports and specifically Hispanic sports has always been a focus for Mindpix. Through our new relationship with Mundial we will immediately monetize their existing and new video content but also will provide increased distribution to properties. I'm really impressed by Felix's vision and we are excited to work with the Mundial team to increase brand visibility on a global basis and drive revenue through our technology platform and our expanded multi-platform distribution network. This is an extraordinary opportunity to grow long term franchise intellectual properties for both of our companies."

About Mindpix Corporation 
Mindpix Corporation (OTC Pink: MPIX) (PINKSHEETS: MPIX) is a technology driven multi-platform media company focused on owning, creating and/or managing multi-media entertainment and sports and US Hispanic properties across the globe. Through a unique eco-system, MPIX provides the critical on-line video technology, production, digital marketing, audience development, payment services, sponsor acquisition, digital and traditional media distribution services to drive revenue for live and VOD (video on demand) events globally.

About Mundial Sports Network 
Mundial Sports Network is a leading Latino sports media company based in New York that owns FutbolMundial.com and BeisbolMundial.com Founded in 1999 by entrepreneur Felix Sencion, voted by Crain's as one of their "40 under 40" to watch, Mundial offers advertisers direct access to the highly coveted U.S. Hispanic male sports fan. Mundial Sports Network is a leader in reaching US Hispanic sports fans online (*Ranking based on Mundial Sports Network's custom-defined ranking based on comScore data.) Coupled with its market-leading magazines, Fútbol Mundial and Béisbol Mundial, Mundial Sports Network's ability to reach and engage U.S. Hispanic male sports fans uniquely positions the company to deliver value on behalf of its advertiser partners. For more information visit http://MundialSportsNetwork.com

MPIX disclosure and financial information is published on OTC Markets and can be found at the following site: http://www.otcmarkets.com/stock/MPIX/filings/
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and as such, may involve risks and uncertainties. These forward looking statements relate to, amongst other things, current expectation of the business environment in which the company operates, potential future performance, projections of future performance and the perceived opportunities in the market. The company's actual performance, results and achievements may differ materially from the expressed or implied in such forward-looking statements as a result of a wide range of factors.

Monday, September 8, 2014

Hispanic Sports Marketing: A&M Launches Spanish Sports Radio Network

Texas A&M football fans who want to listen to the games in Spanish now have an option.

Wednesday, Aggie Athletics and Learfield Sports, which holds multimedia rights for A&M, announced a Spanish network that will broadcast all games, starting with South Carolina on August 28.

Sirius XM satellite radio will carry the broadcasts, along with a live stream on 12thMan.com and on radio stations in San Antonio, Houston, El Paso and McAllen.

Read full article

Friday, September 5, 2014

Mediapost and Soccer America will hold Marketing: Soccer in New York

The 2014 World Cup in Brazil -- and its record U.S. TV audiences -- reminded everyone that the passion for soccer in America surpasses all other sports except NFL and college football. But the massive and relatively untapped marketing opportunity in soccer goes far beyond the four-year cycle of world Cup moments. 

And now marketers are waking up to the potential for aligning with one of America’s fastest-growing passions. Soccer not only has scale, but it leads the digital revolution toward making the “second screen” the first screen of choice for fans following the sport.

Read full article

Wednesday, September 3, 2014

UFC Celebrates Hispanic Heritage Month

The UFC® announced today the launch of a nationwide celebration of Hispanic Heritage Month featuring top Hispanic UFC stars. UFC heavyweight champion Cain Velasquez and The Ultimate Fighter® season one winner Diego Sanchez lead more than a dozen UFC fighters and personalities on a month-long celebration in honor of Hispanic heritage and to give fans the opportunity to meet their favorite Hispanic fighters. 

UFC partners and affiliates such as FOX Deportes, Metro PCS, Comcast, COX and Anheuser-Busch will also take part in the celebration. In addition, the UFC will team up with the MLS’ Houston Dynamo as well as the Chicago White Sox of Major League Baseball, for exciting fan events at upcoming sporting events. Along with the announcement of the UFC selling out UFC 180 in Mexico City on Nov. 15 and the breakthrough success of the first season of The Ultimate Fighter: Latin America, Hispanic Heritage Month will be the perfect celebration of diversity in the UFC and will showcase amazing Hispanic athletes proudly representing their culture.

Read full article

Friday, August 29, 2014

Red Bulls open new front in battle for hearts and minds in New York City

When the New York Red Bulls left their home field on Tuesday night, having defeated their Concacaf Champions League opponents, CD FAS, 2-0, a patient gaggle of El Salvadorian players waited to swap shirts in the tunnel. Despite the absence of Thierry Henry, for this night at least the remaining Red Bulls generated the nearest thing to star power in the stadium. 

In a year in which their long-term ability to draw crowds has started to come under threat from some ever-noisier new neighbours, any moment that shows the Red Bulls favourably has to be a good one for them.

Read full article

Thursday, August 28, 2014

Hispanic Sports Marketing: Key Biscayne tennis event renamed Miami Open presented by Itau

MIAMI — — For nearly 30 years, the star-studded, two-week tennis tournament held on Key Biscayne every March was referred to as the Winter Wimbledon or fifth Grand Slam, one of the crown jewels of elite pro tennis.

The problem was nobody knew its name.

On Tuesday, the tournament once known as the Lipton International, the Ericsson Open, the Nasdaq-100, the Sony Ericsson Open and most recently the Sony Open was re-branded the Miami Open presented by Itau.

Read full article

Tuesday, August 26, 2014

Univision Deportes Network Ranks As The Number 1 Spanish-Language Sports Network In 2014, Topping Espn Deportes And Fox Deportes

Univision Deportes Network (UDN) had the most-viewed month of July ever among all Spanish-language sports networks in total day across all demos.

UDN ranks as the No. 1 Spanish-Language sports network in 2014 to-date in both total day and primetime among Total Viewers and Adults 18-49:

In total day, UDN bested ESPN Deportes by +55% and FOX Deportes by +50% among Total Viewers, and by +43% and +36%, respectively, among Adults 18-49.
In primetime, UDN outperformed ESPN Deportes by +73% and FOX Deportes by +49% among Total Viewers, and by +81% and +63%, respectively, among Adults 18-49.

UDN ranks as the fastest-growing cable network in 2014 to-date in total day among both Total Viewers and Adults 18-49, and in primetime among Adults 18-49:

UDN is up +78% with Total Viewers and +76% with Adults 18-49 in primetime vs. prior year.
UDN is up +132% with Total Viewers and +131% with Adults 18-49 in total day vs. prior year.

UDN’s presentation of Liga Mexicana Futbol, the most-viewed soccer league in the United States, began its Apertura ’14 season on July 19.

The Tigres-Leon match, broadcast exclusively on UDN on Saturday, July 26, 2014, delivered 266,000 Total Viewers and 163,000 Adults 18-49, ranking as the most-viewed club soccer match on Spanish-language cable in July, 2014.

In the Clausura ’14 campaign, UDN averaged 290,000 Total Viewers and 183,000 Adults 18-49, increases of +73% and +65% from a year earlier, with record-setting viewership for LMX on cable. 

UDN is available in more total and Hispanic homes than both ESPN Deportes and Fox Deportes. A total of 37.0 million households receive UDN, more than HBO, Showtime, Fox Sports 2 and ESPN Classic.

Source: The Nielsen Company, NPM, NPMH, L+SD data, fastest growing based on 12/31/12-7/28/13 vs. 12/30/13-7/27/14

Wednesday, August 20, 2014

Key Biscayne tennis event renamed Miami Open presented by Itau

MIAMI — — For nearly 30 years, the star-studded, two-week tennis tournament held on Key Biscayne every March was referred to as the Winter Wimbledon or fifth Grand Slam, one of the crown jewels of elite pro tennis.

The problem was nobody knew its name.

On Tuesday, the tournament once known as the Lipton International, the Ericsson Open, the Nasdaq-100, the Sony Ericsson Open and most recently the Sony Open was re-branded the Miami Open presented by Itau.

Read full article

Monday, August 18, 2014

9th Annual Ivy Sports Symposium to be held at Princeton Hyatt on November 14, 2014

The Ivy Sports Symposium will return to its roots at Princeton University on Friday, November 14th, 2014. After spending its first five years in New Jersey, the event traveled to U Penn (2011), Columbia (2012) and Harvard (2013). The 9th annual sports business focused gathering will be held at the Princeton Hyatt in collaboration with Princeton University Athletics.

The Ivy Sports Symposium (ISS) is an annual student-run conference considered among the global sports industry's premier events. ISS successfully blends an intimate conference setting with dynamic speakers in order to support the cultivation of information sharing and relationship building among the industry’s top leaders and their potential successors. The event inspires innovative approaches and thinking to sport’s greatest opportunities and challenges. 

The Ivy Sports Symposium is organized by Sports Symposium, Inc., a non-profit organization that promotes the development of young leaders through accessible sports business education. Sports Symposium provides a platform for individuals passionate about the sports industry. Initiatives include the Ivy and Global Sports Symposiums, as well as the ISS - SportsPro 10 NEXT Awards. 

Book your ticket today!

8 Lessons From Sports Marketing Experts For Brands And Athletes Resisting Move to Digital

If there is any endeavor whose fruits are ripening, that endeavor is surely the new brand and athlete relationship in the digital age.  Statistically, according to Julie Frank of Navigation Research, sports fans that see a brand message on social media are 78% more likely to have a positive perception of them.  So brands are experimenting with the best approach to reach them through social channels.

Read full article

Why the Sports Market Must Play the Long Game

This year's FIFA World Cup Finals feels like an event that doesn't happen often enough, which is perhaps why it generates such fervid sports enthusiasm every four years, with crowds gathering in over-packed sports bars and proclaiming their support of a favorite team on social media.

Facebook and Twitter dominated the social media landscape this year, creating pages specifically for the event, with features encouraging interactions and allowing for extensive tracking of the games

Read full article

Tim Howard FIFA 15 Goalkeeper Video Interview (with Spanish subtitles)

Sunday, August 4, 2013

Cosmos beat Strikers in return to NASL

-->
NEW YORK (August 3, 2013) –
Carlos Alberto, former Cosmos defender:
“We are thrilled with the return of the Cosmos, if not this year but very soon, we are going to have the same team we had before.


“The most important thing is for people to know that we are not here to play games. We are here in New York to really seriously play this game hard.

I travel all over the world. Tomorrow I go from here to China. Every place I go, the people ask me about the New York Cosmos. Now they’re going to be asking more because there’s a new team. The most important thing about the legacy we left is the strength of the name of the New York Cosmos.”

“Without having played for almost 30 years, everybody asks about the Cosmos everywhere around the world.  I think that in the next two years that the Cosmos are going to have an amazing team. If not the same level as before, it will still be at a very high level, but there are great players and the owners and representatives of this team are going to bring great players.”

“Believe in the New York Cosmos. The work that we are doing today didn’t start today, it started three years ago. Planning how everything was going to take place, and now I see how everything really worked out. What we want is for people to believe that we’re going to create a great team here. I wanted to put on the T-shirt and go out and play.“

“It was very important for the team to start with a victory. The managers of the game have created a team that has the mentality of a winner, but we are just starting now, and it’s very important that the team thinks that they are out there to win.
You can’t always win but your mentality has to be one of a winner.”

Shep Messing, former Cosmos goalkeeper:

“We are very excited. Carlos and I, we've talked the last 25 years wherever we meet … we’re asking, ‘What about the Cosmos? For us, what we wish for this team, is we want them to be very proud of history but we don’t want them to be burdened with our legacy. We want them to create their own identity and I think we saw the first step.”



“This is not magic. It’s one step at a time. Like for us many years ago, it didn’t happen overnight. It’s the first step and we’re very happy about it.
Before Carlos came and helped us build the Cosmos name and win championships, I played in this stadium for my first professional game. And the Cosmos becoming one of the most famous teams in the world didn't happen overnight. There were games where we played in front of 1,500 fans. Once the great players came … everybody jumped on the bandwagon. I wish we had a crowd like this my first game for the Cosmos, but it’ll be one step at a time to hopefully reach the heights that we had before.”

“We were all very happy and all a little bit nervous – the New York Cosmos take the field again where they belong, it was very exciting and we were all very happy to get that winning goal.”

“My belief from supporting the team and watching the team, I don’t think there’s a need for an unrealistic expectation. The New York Cosmos aspire to be atop the pyramid of the United States. There are many different routes to get there; a great one would be to win the U.S. Open Cup. I’d be cautious about unrealistic expectations to win the U.S. Open Cup. It’s not going to happen instantly, but I have confidence that we will get there.”

Cosmos head coach Giovanni Savarese:
“We’re very happy to have started the future of the Cosmos. Today’s match was a complicated one, like all of them will be in this league. From the very beginning, they made it hard for us, but eventually our team started moving the ball more quickly. That was the key for us. “

“It’s difficult to put a timeline on this. Patience is the best virtue for us right now. We have to thank the ownership who put us in a good situation.”

“Definitely a dramatic win, a difficult win. At the end it’s about the players.
We change to try to utilize the wide areas and try to attack more through there.

[ON NOSELLI] “He’s a striker, a player who we know what he’s capable of. He scored in Italy for many years. He was very smart reading the play and being able to put it in dramatically at the end.”

“The Cosmos name brings many great things. This night was expected because it holds such a special place in everyone’s heart. Our management has done a great job in putting our name out there. It is a special day because we brought back an important club.”

[Halftime speech] “Just went over a couple of different situations. In the end the players were able to come out and make those adjustments.”

Cosmos defender Carlos Mendes:
“It’s an honor to play for this club. To get the three points was key. We had a good preseason and leading up to this with all the excitement, we could feel the energy. It was an incredible atmosphere. As players it gives you the extra push. We want to thank all the fans and we’re just happy that we could get the three points. That’s what we’re here to do to continue the Cosmos tradition and win games.”

“[I had] cramps and overall fatigue. At that point in the game I was struggling a bit to move, but we have a lot of confidence in every player on our team.”

Cosmos forward Peri Marošević:  
“We know we’re going to have pressure on us. Every club that plays us is going to come out hard. It’s truly an honor to step out on the field and wear that New York Cosmos jersey. The game is meant to be enjoyed and I think the coaching staff has instilled that on us. At the end of the day, when you have fun you play a lot better.”

Cosmos midfielder Marcos Senna:
 
“For me it’s a great privilege. I will confess that I had great anxiety [leading up to the game]. It was a complicated match.”

“It was a difficult win but we made it and I’m very happy and excited with this project, with the work that’s ahead of us. I would like to thank all the fans for the warmth and support.”

Strikers head coach Gunter Kronsteiner:  
“From my point of view it was a game where I expected the Cosmos, with their great tradition, would come out to play. I would call it a lucky win, sorry to say it, from my point of view it was an own goal. I walk out and I’m disappointed. We had the game in our hand and we took it away from ourselves.”
 
“I didn’t see an extremely strong Cosmos team today, but I didn’t see an extremely strong Strikers team either.
We had the feeling at the end that we could get the second one. We made them run a lot. It was a bad situation, one of our defenders had a breakout and this allowed the win for the Cosmos.”

“I worked with a lot of German players and some of them were playing in the States . It was something special. We were working very hard. 

We have a great keeper I can tell you this right now. You saw his play today. He can make it very big. We lost a lot of players from last year. It’s not easy to perform better than last year.”

“When you have discipline then you can change things around. We had to make one of our midfielders a forward. Maybe next game we will be in a different situation. Thumbs up for my team, they showed me a lot.”

Strikers goalkeeper Richard Sanchez:  
“It’s a pleasure to be here. I’m only 19 years old and coming here to the Strikers and getting playing time, in order for me to get that I had to earn it. Now I have to keep up the good work. I knew it was going to be a very competitive league. There are teams in the NASL who have beaten MLS teams. I’m happy to be here and to help the team.”

“It was exciting stepping onto this field tonight. You hear the name New York Cosmos and and it’s an honor to play against a club like that. I hope that this experience here can only benefit me and I know that it will.
It’s very cool to be a part of [the rivalry]. This was a big game for the both of us. Being a part of this was a good experience and I’m going to build on this.”

About the Cosmos
The Cosmos began play in 1971, spending 14 seasons in the North American Soccer League, winning five Soccer Bowl trophies and bringing some of the biggest names in world soccer to the USA. This included Pelé, Franz Beckenbauer, Giorgio Chinaglia and Carlos Alberto.

It had been nearly 30 years since the Cosmos, an iconic global soccer club, have played in a professional league. Yet throughout their absence, the club has maintained a loyal and dedicated fan following.


On Aug. 3, 2012, the New York Cosmos returned to the NASL with a dramatic 2-1 victory against the Fort Lauderdale Strikers. Tickets are available at www.nycosmos.com and by dialing 855-71-COSMOS.

The Cosmos also recently submitted a privately-funded economic development proposal to the State of New York to build a world-class 25,000-seat professional soccer stadium at Belmont Park. More information about the proposal and renderings can be found at www.newcosmosstadium.com.

For more information on the New York Cosmos, please visit the club’s official website at www.newyorkcosmos.com, join us on Facebook or follow us on Twitter @TheNYCosmos.

Wednesday, April 17, 2013

Professional Boxing Returning To Cuba After 50-Year Ban

March 22, 2013


It’s easy to see how the professional world of boxing – with promoters and big pay days – wouldn’t really mesh with communism. 

Once the 1959 revolution came, the communist regime deemed pro boxing corrupt and exploitative, and the big purses not in line with socialist egalitarian ideals.

Now the island is on verge of relaxing the monopoly of amateur boxing by joining a semi-pro league in which athletes are paid by sponsors and fight pro-style bouts, but still retain the Olympic eligibility that's all-important to Cuban sports authorities. Boxers also would fight without the headgear they have grown accustomed to.

Read full article

Wednesday, April 10, 2013

New Season: Over 28 Percent of MLB Players Are Foreign-Born

April 04, 2013 | by Pablo Pereira


Twenty-eight percent of Major League Baseball players on the 25-man opening day rosters were born outside of the 50 United States, according to the commissioner's office. It's the fourth-highest number in big leagues' history, trailing last season, 2007 and 2005. There were 241 players born outside the U.S., out of the 856 players on 30 big league rosters, the disabled list and restricted list.

The Dominican Republic, recent winner of the World Baseball Classic, was the best represented country with 89 players, including New York Yankees All-Star Robinson Cano. Venezuela was second with 63, which includes Triple Crown winner Miguel Cabrera, then Canada (17), Cuba (15) and Mexico (14).

Read full article

Thursday, April 4, 2013

NASCAR Telenovela Targets Latino Fans

April 04, 2013


Ela Rivella is a sexy, headstrong race car driver torn between two racing brothers in a glamorous, high-stakes world of cutthroat competition and danger. Ela loved Jordi Fernandez until jealousy drove them apart, and now she's irresistibly drawn to Checo, whose clandestine romance with Ela could drive Jordi to violence.

Sound like a soap opera? Maybe some particularly ambitious Formula One fan fiction?

It's an actual novela — the wildly popular short-run series that flood the Latino television market in North America and beyond — co-produced by Univision and NASCAR to put the down-home American sport of stock car racing in front of millions of Spanish-speaking viewers who might have never watched a NASCAR race.


Read full article

Sunday, March 31, 2013

Latinvision Media Inc. Announces Speakers For Fourth Annual Sports Business Summit And Networking Event In New York City


Top Sports Executives and Innovators from Major National Networks and Brands will share Best Practices, opportunities, challenges and Future Trends including marketing opportunities for the World Cup 2014 in Brazil

 
NEW YORK (March 29, 2013) – LatinVision Media Inc., dedicated to helping marketers and executives  better understand U.S. Hispanics and Latin America Markets via its Marketing to Latinos Summit Series, announces the speaker lineup for its Fourth Annual Sports Business Summit  and Networking Event taking place on Thursday, April 11, 2013, at the Independent Artists Coalition (IAC) in New York City.

This year’s conference features speakers who will engage attendees with a variety of topics, ranging from facts and figures about the Hispanic sports industry, and how businesses can leverage Latinos’ passion for sports to create effective marketing campaigns. Executives from renowned entities in the sports industry, such as MLS Soccer, Ogilvy, Reebok, Univision, ESPN, NFL, Telemundo, FOX Deportes, among others will participate as panelists in the day-long event and will present best practices to attendees

“Sports continue to be an incredibly powerful platform to connect with U.S. Hispanics and Latin American Markets. This year’s summit is an opportunity to bring together brands, marketers and media, with executives who have vast experience in leveraging this passion point to create long-lasting connections  with one of the most lucrative population segments in the U.S.,” said Carlos Vassallo, CEO of LatinVision Media.

The Sports Business Summit program was designed to provide attendees with valuable insights, best practices and trends leveraged by top sports executives. Presentations and panels will aim to address critical issues such as the depth of US Hispanic sports fanaticism; language preferences when consuming sports; including explaining how leagues, media companies, and advertisers continue to take advantage of the money making machine sports has become today.

Amongst the sports industry leaders confirmed to speak at the event are:


To access the full list of speakers confirmed to date, please visit the event website: www.latinvision.com/conference/sports

This April 11, attendees will also have the opportunity to participate in a two-hour Business Networking reception where industry talent will be able to connect one-on-one.  Tickets to the event, which includes breakfast and lunch, are on sale for $195 for members and $295 for non-members, via the event’s website.

Confirmed sponsors are PGA, Keller Fay Group, AC&M Group, FOX Deportes, Godiva, Latin3, InPulseDigital, Ethnic Technologies, among others. Summit updates will also be announced via Twitter (@LatinVision) and Facebook (www.Facebook.com/LatinVisionMedia).

To register for the Sports Business Summit Conference, visit: www.latinvision.com/conference/sports 
 
For information about the LatinVision Media 2013 Conferences Series, visit: www.latinvision.com/marketing.

LatinVision Media, Inc. is a New York-based company that organizes summits and networking events focused on marketing to U.S. Hispanics and Latin American executives, marketers and media.

LatinVision News

LatinVision Summits and Events

LatinVision Movers and Shakers

Popular Posts

Marketing to Latinos Business Summits

New York Time

Copyright 2009 ©

LatinVision Media Inc
POB 376 Church St. Station
NY, New York 10008

You can copy this content without permission but you must notify us via email.

Otherwise, it is illegal. All rights reserved worldwide

Operated by LatinVision Media Inc.

Total Pageviews