Thursday, January 28, 2016

Here Are 5 Of The Best Sports Marketing Campaigns That Went Viral In 2015

Something big is happening in the world of sports marketing. Lines are being crossed, roles are being redefined, and digital is challenging the status quo. Those who want to understand how the lines are being crossed are unlikely to find a better guide than Anthony Fernandez, of Athlete Speakers.

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100+ Sports Business Professionals Discuss Hot Topics, Bold Predictions For 2016

Last year, I posed two questions to 85-plus sports business professionals heading into 2015: what are the trends and hot topics to follow in the industry and also, how will the different niches within sports (legal, business, fantasy, media, social, etc.) change over the next 12 months?

This year, I took it one step further and also asked for any predictions in 2016.

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Leigh Steinberg Launches Venture Capital Arm for Sports, Entertainment

Iconic sports agent Leigh Steinberg is launching venture capital initiative Steinberg Ventures to invest in emerging companies and start-ups in sports and entertainment.

Steinberg Ventures is a partnership with private equity firm Alpha Strategies, led by founder and President Jay Rogers. It will leverage relationships and opportunities sourced primarily through the Steinberg Sports & Entertainment agency, led by Steinberg and Chief Operating Officer Chris Cabott.

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Wednesday, January 27, 2016

For Reebok, social media exposure UFC fighters bring could be worth millions

Another UFC fight week approaches, which means that MMA fans on social media will be bombarded with branding in ways they may not even realize.

Specifically, they’ll be bombarded with one brand, the Reebok brand, thanks to an exclusive apparel deal that outfits all UFC fighters in Reebok gear, whether they like it or not.

That also means that as fighters post weigh-in pictures on Instagram or candid backstage shots on Twitter, you almost can’t help but see the Reebok logo over and over. It’s the wallpaper of a UFC fight night.

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Tuesday, January 26, 2016

Top 10 Sports Business Trends to Watch in 2016

Every year the world stands witness to the dramatic plays of the sports industry-and 2015 certainly didn't disappoint. History was rewritten, odds were defied, ground was broken, and even the surreal ensued-as we will never forget the summer the nation spent debating the ideal gas law with cosmic significance, (thank you New England Patriots).

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NBCU Expects To Nab More Than $1B In Olympics Advertising

NBCUniversal expects to bring in record amounts of advertising revenue from its broadcasts of the 2016 Olympics in Rio de Janeiro, Brazil, according to the company’s head of sports-related ad sales.

“We expect to exceed the $1 billion we generated in London,” said Seth Winter, executive vice president of advertising sale for NBC Sports Group, referring to the company’s telecast of the 2012 Summer Olympics from the United Kingdom. “We are exceeding the pace for London now. We are on a record pace.” 

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The MLS PseudoDraft and other obstacles that Latino Americans face in American soccer

Time for another MLS SuperDraft. It would be better called the MLS PseudoDraft. It might also be known as the Slim Pickings Draft. Most of those involved are college players, and the day has long since passed when a bumper crop, or even an ordinary crop, of pro-ready players might be expected from that source.

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Sunday, January 24, 2016

Top South American clubs launch Liga Sudamericana to challenge disgraced CONMEBOL

Last week, 15 of South America’s top soccer clubs got together in Montevideo, Uruguay, and decided to create an organization named Liga Sudamericana, or the “South American League” (as in “League of Nations,” not “Premier League”). And even though the organization has no clear leadership yet, it does have a clear purpose: to shift the power balance from CONMEBOL, the South American confederation, to clubs looking to depend less and less on the discredited continental confederation for their earnings.

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Monday, December 28, 2015

ESPN Deportes to Televise Super Bowl 50 in Spanish to Reach Growing Audience of Spanish Speaking NFL Fans

CBS and the National Football League have reached an agreement with ESPN Deportes to televise Super Bowl 50 in Spanish on Sunday, February 7 at 6 pm ET, live from Levi’s Stadium in Santa Clara, CA.

This is the first Super Bowl telecast for ESPN Deportes, which also presents weekly Monday Night Football games in Spanish throughout the NFL regular season, as well as a Wild Card Playoff game, and the Pro Bowl. The network also features comprehensive news and information coverage, including studio shows NFL Live and NFL Esta Noche.

“As the broadcaster of Super Bowl 50, it was a priority for us to find a Spanish-language partner to televise this historic broadcast  and reach the NFL’s Hispanic fan base,” said Sean McManus, Chairman, CBS Sports. “The ESPN Deportes presentation of Super Bowl 50 will be a great complement to our broadcast on CBS.”

“Super Bowl 50 is one of the most anticipated events of the year, and this agreement with CBS and the NFL presents a unique opportunity for ESPN to further connect with the growing U.S. Hispanic NFL fan base,” said Freddy Rolon, vice president of ESPN Deportes programming and business initiatives. “The Super Bowl’s golden anniversary is a great addition to our diverse portfolio of events for 2016.” 

“We are excited to partner with CBS and ESPN Deportes to broadcast Super Bowl 50 domestically in English and Spanish,” said Brian Rolapp, Executive Vice President of Media, NFL.  “We are committed to delivering our games in customized ways to serve our growing Hispanic fan base and look forward to connecting with our fans on Super Bowl Sunday on CBS and ESPN Deportes.”

ESPN Deportes’ Monday Night Football commentator team of Alvaro Martin (play-by-play), former NFL kicker and Super Bowl champion Raul Allegre (analyst), and sideline reporter John Sutcliffe will call the game from Levi’s Stadium.

To complement the live Super Bowl telecast, ESPN Deportes will present comprehensive, week-long multimedia coverage beginning Monday, Feb. 1. The lineup on Super Bowl Sunday will feature coverage leading up to the game, live from San Francisco, including a 90-min pregame special at 4:30pm and a postgame show.

In addition, ESPN Deportes Radio, the only around-the-clock Spanish-language sports radio network, will broadcast the Super Bowl for the third consecutive year as part of a separate agreement with the NFL. 

Source: ESPN Deportes and CBS Sports

The 100 best footballers in the world 2015

Welcome to the Guardian’s choice of the world’s top 100 footballers for 2015. Led by Zico, Javier Zanetti and Gheorghe Hagi, our panel of 123 experts from 49 nations compiled a countdown of the greatest male players on the planet. Today we reveal the top 10 to complete this year’s list.

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Sports Illustrated Media Awards: The best and worst of 2015 annually highlights a select group in the sports media who were newsworthy, both for positive and negative reasons

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Twas the Night Before Rio

Saturday, December 19, 2015

Univision Deportes: Reaching Loyal Sports Fans You Might Not Know About

For brand marketers trying to reach the elusive male, sports is a universal language most of them speak. It is a common bond that, even in a room full of strangers, can start a dialogue or stoke old rivalries. 

At Univision Deportes, we are fortunate to have a large, passionate, and engaged group of young male fans we affectionately call fanáticos. These fanáticos return to us match after match to view the sporting events they love, and engage with additional content across our digital and social platforms.

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The 20 Best Sports Business & Sports Sponsorship Blogs To Follow

The internet is packed to the brim with sports sponsorship blogs and sports business blogs. Some are absolutely brilliant, others, not quite so much. The 20 blogs that we are going to talk about on this page are generally regarded as some of the best around. Each and every one of them is packed with useful and up to date information that can be used in your sport marketing campaign – so without further ado let’s take a look at them

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Sports Illustrated Social 100

Four years ago, SI introduced the Twitter 100. In Year 5, we’re taking a larger look at the social media landscape. The 100 must-follows are still here, but there’s also so much more, including social media accounts we want to see, the Year in Tweets and our social superlatives.

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Saturday, December 12, 2015

The top 15 sporting events that blew up Twitter in 2015

First, a note: Twitter defines an "impression" as how many times a tweet is seen online, both on Twitter and off. If a tweet gets embedded in an article, for example, the people who saw that tweet in the article are counted along with those who saw it Twitter proper. (Note: TV audiences are not counted in Twitter's totals.)

As for why the Super Bowl isn't ranked as high as you might think here: It's a huge event in the United States, but lasts for only one afternoon and can't compete with international competitions that take place over the course of weeks. That said, another one-day event fared even better than the Super Bowl this year.

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Sunday, December 6, 2015

Trading jerseys: The latest trend in NFL fashion

EDEN PRAIRIE, Minn. (AP) -- The Minnesota Vikings had returned from a road trip, and their long-time equipment manager Dennis Ryan was bustling as usual in the back of the locker room preparing the team's gear for the next practices and game.
He pored over a clipboard, check-marking the piece of paper listing players and numbers to log the arrival of each white jersey used by the Vikings the day before.

"To make sure that we got 'em back," Ryan explained.

No, the charter airline didn't lose the luggage. 

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Friday, December 4, 2015

Hispanics – Huge Opportunity for Shooting Sports Market Growth

NEWTOWN, Conn –-( Recognizing the importance of the Hispanic market to the future of target shooting and hunting, the National Shooting Sports Foundation commissioned a study to learn more about Hispanics’ interest in these popular American activities.

Findings from the new report, “A Hispanic Market Study: Firearms and the Shooting Sports,” reveal an opportunity to attract a new, passionate constituency to the shooting sports.

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Thursday, December 3, 2015

The Most Powerful Women In Sports

Who are the most powerful women in sports? Managing over 1,000 employees and helping drive an estimated $700 million in annual revenues, racing heiress Lesa France Kennedy has established herself as the most influential female in the business of sports.

As CEO of International Speedway Corporation (ISC), Kennedy manages thirteen of America’s biggest race tracks, while also playing a key role in steering the multibillion-dollar juggernaut that is NASCAR as a member of its board of directors. The granddaughter of Bill France Sr., a 1930s-era stockcar racer who founded NASCAR in 1948, and the daughter of Bill France Jr., who ran the organization from 1972 to 2000, the 54-year-old Kennedy has spent more than three decades leading ISC’s expansion out of the South with the construction and acquisition of tracks in Illinois, New York, California and several other states.

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10 US cities to host Copa America 2016

The Confederation of North, Central America and Caribbean Association Football (CONCACAF) and the South American Football Confederation (CONMEBOL) have released the names of the 10 U.S. cities and stadiums which will host matches for the historic Copa America Centenario. The South American Championship tournament will take place from June 3-26, 2016 in the U.S. for the first time ever and will be a major event.

The host cities and stadiums are: Boston (Gillette Stadium), Chicago (Soldier Field), Houston (NRG Stadium), Los Angeles (Rose Bowl), New York (MetLife Stadium), Orlando (Orlando Citrus Bowl Stadium), Philadelphia (Lincoln Financial Field), Phoenix (University of Phoenix Stadium), San Francisco (Levi’s Stadium) and Seattle (CenturyLink Field). Most venues will host at least three games. Although 24 stadiums submitted bids, there was a minimum 60,000 seating capacity requirement and world-class infrastructure requirements.

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Sunday, November 29, 2015

Heading into Brazilian Grand Prix event, country's interest in Formula One fading

When Lewis Hamilton won the United States Grand Prix last month to secure his third Formula One title, most Brazilians heard about it for only 15 seconds during a soccer match on Brazil's leading broadcaster.

Globo shunned the race on its cable channel, reflecting F1's sinking popularity in a country that was once a hotbed for the motor racing series.

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Monday, November 23, 2015

MLB: Regreso a México y juegos en Europa son prioridad

BOCA RATON, Florida, EE.UU. (AP) — Las organización de grandes ligas pretende regresar a México por primera vez desde 1999 y sostener partidos de temporada regular en Europa dentro de cinco años.

Rob Manfred, que asumió el cargo como comisionado en lugar de Bud Selig en enero, ha priorizado la expansión internacional de las mayores.

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Introducing the #MLSSoshies: MLS' first social media awards

It’s like the Oscars but with more Sebastian Lletget.

Introducing the #MLSSoshies, a year-end extravaganza recognizing exceptional performance on social media.

You’re on social media, we’re on social media, and, of course, the players are on social media. They’re also doing a really good job on it.

We’ve created the #MLSSoshies to “like” all that’s good in the wonderful, wild, and wacky world of Major League Soccer social media.

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10 Top Hispanic Players in NFL History

Whether we're talking about art, entertainment, or anywhere in between, Hispanics have made an impact at all turns. The same goes for the NFL where a select few have broke through to be mentioned in the same breath as some of the greatest to ever play the game. 

Along the way, these athletes have encountered their fair share of trials and tribulations. From the parent or parents who made immense sacrifices to give their children a better life to the ones who were passed by and/or doubted, but used that as fuel to their internal fire, these individuals are the embodiment of not giving up, regardless of the obstacles put in front of them. It's a sentiment that many people across this nation can relate to. 

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Sunday, November 22, 2015

Major League Baseball expansion proposal

Dear Major League Baseball Owners,

Laid out in this proposal is a well-thought out plan that continues the expansion of our well-beloved game. Contrary to popular belief, our sport is not dying. Revenue continues to increase in the sport. Franchises have been able to negotiate new media agreements, the league has pursued investments in daily fantasy to engage fans, and revenue sharing has been a success in help create parity in competition. This past World Series had the highest television ratings since 2009, featuring a small-market team in the Kansas City Royals, and the second team in our largest market, the New York Mets.

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Wednesday, November 11, 2015

Data Analytics In The Football Industry: An Interview With Former Real Madrid Digital Business Manager

Data analytics have come to play an important role in the football industry today.

Clubs look to gain a competitive edge on and off the pitch, and big data is allowing them to extract insights to improve player performance, prevent injuries and increase their commercial efficiency. However, contextualizing the information and extracting valuable insights is not always an easy task. Oscar Ugaz, Former Digital Business Manager at Real Madrid spoke to us about the opportunities and challenges regarding data analytics in football.

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NFL offers dearth of Latino players

Under the lights this past Friday, we saw one of SoCal’s most historic football rivalries extended with Coachella Valley ringing a Victory Bell chime in its 41-16 win over host Indio.

On our respective televisions Sunday, we watched Week 9 of the National Football League football season.

And though the respective game days were mirrored in length and depth of field, the names and faces therein couldn’t be more different.

Inverse to what we annually witness upon our valley football fields each autumn, the NFL offers a disturbing dearth of Hispanic and Latino players across its 32 rosters.

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Tuesday, October 27, 2015

MLB commissioner says minority hiring must improve at entry level

Commissioner Rob Manfred says the minority-hiring issue that Major League Baseball currently faces can start to be resolved with entry-level positions and not just focusing on top jobs.

"I think it starts with respect to entry-level jobs," Manfred said Tuesday during an appearance on Mike & Mike on ESPN Radio. "We've been engaging with the clubs as they go through the fall and begin to rebuild front offices -- there's various people moving around and get promoted -- that there needs to be significant minority representation at entry-level jobs.

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Monday, October 5, 2015

Univision Deportes Launches Official Online Hub For Hispanic NBA Fans

NEW YORK – OCTOBER 5, 2015 – Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI) that also includes UDN, the No. 1 Spanish-language sports network, in partnership with the NBA today announced the launch of the official Spanish-language NBA digital destination – This joint partnership with the NBA powered by Univision Deportes will serve as the online hub for Hispanic basketball fans.

The website features live updates of each NBA game, post-game highlights and stats for each player and team in the league. Additionally, the site includes exclusive content relevant to Hispanic basketball fans, such as news coverage and interviews with the players and coaches Hispanics care about most and video footage of the best plays of each game.

“Univision Deportes is the home of sports for Hispanic America,” said Juan Carlos Rodriguez, president of Univision Deportes. “This partnership with the NBA is a testament to the power of our brand to reach this critical Hispanic fanático. We know our viewers are passionate sports fans and we are thrilled to give them the basketball content they crave.”

“The NBA and Univision’s historic partnership has helped to expand the game’s popularity,” said NBA senior vice president, Digital Media Melissa Brenner. “With the new éne•bé•a website, we will build on that success to provide our Spanish-speaking fans with even more captivating digital content and breaking news stories. We’re very excited for the launch.”

Please visit for more information.

Source: Univision Deportes and Univision Communications

Saturday, October 3, 2015 celebrates MLS’ Hispanic heritage with unveiling of all-time Best XI

From Cuauhtémoc Blanco to Carlos Valderrama, the history of Hispanic influence on Major League Soccer is a rich one. And in honor of Hispanic Heritage Month, selected an all-time Best XI made up of some of the best Hispanic players that have graced the league, with the results of the voting reflected in the graphic below. editors selected an initial field of 56 players and 10 coaches who made an impactful contribution during the 20-year history of the league. Then a panel of experts from, and Univision Deportes selected their Best XI with each player (and coach) selection counting as a single vote: 

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Thursday, October 1, 2015

NFL lineman Manny Ramirez embraces being a role model for Hispanic fans

As part of a growing group of Hispanic players in the NFL, Detroit Lions offensive lineman Manny Ramirez relishes his chance to show young Latino athletes they can dream big.

"I take a lot of pride in being a good role model for a lot of the Hispanics, especially the youth, because there are not many of us in this position,'' Ramirez said on TODAY Friday in the latest installment of the "Together We Make Football" series with the NFL.

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Tuesday, September 22, 2015

Jessi Losada Joing Fox Deportes

Los Angeles – Jessi Losada, one of the most renowned sports broadcasters in Hispanic television, joins FOX Deportes to serve as its play-by-play announcer for NFL and College Football and blow-by-blow announcer for Premier Boxing Champions. The announcement was made today by Carlos Sanchez, Executive Vice President and General Manager, FOX Deportes. Losada makes his debut today on the network’s Tuesday night PBC series, teaming up with boxing champion Daniel Ponce de Leon.

“We are pleased to add one of the industry’s all-time broadcasting heavyweights to our roster, ” said Sanchez. “Losada is a highly respected and knowledgeable journalist and media personality with 37 years of experience that will help to deliver unmatched insights to our viewers. He has made great contributions not only to Hispanic television but to the industry as a whole, and we are thrilled that he is joining our team.

Losada joins FOX Deportes from Telemundo, where he hosted a variety of shows including TITULARES TELEMUNDO, BOXEO TELEMUNDO, LOS TRIUNFADORES, JUNTO AL TRI and the Halftime Highlights weekly segments featured within the network’s live soccer matches. During his time at Telemundo, BOXEO TELEMUNDO ranked as the most-watched boxing show in the nation regardless of language, and JUNTO AL TRI, a pregame show produced for the Mexican National Team telecasts, regularly held a top spot among all shows on the network.  One of his biggest accomplishments includes hosting back to back productions in Spanish and English for Telemundo and sister network NBC, marking the first time a broadcaster hosted dual-language telecasts on the same day in the industry. He served as anchor for the first U.S. Spanish-language telecast of the Olympic Summer Games in Athens in 2004 and later covered Beijing in 2008 and London in 2012. He also called the first NBA game in Spanish in 2002 and the first NFL game in Spanish in 2010.

He began his broadcast career in Los Angeles with Spanish International Network (SIN), which later rebranded to Univision and moved its headquarters to Miami. In 1980, Losada anchored SIN’s first Spanish-language sports program from its Los Angeles studios and was later named co-host and co-executive producer of MUNDO LATINO, the network’s first daily show, a production similar to THE TODAY SHOW.  During his time with Univision, Losada covered multiple World Cups and was part of the broadcast team to be honored with a regional Emmy award for its coverage of the 1990 Italy World Cup telecast and a national Emmy in 1994 for the USA World Cup which broke Nielsen Hispanic ratings records. Losada was also part of Univision’s NFL coverage, serving as anchor for five pre-Super Bowl specials and as color commentator for a number of Los Angeles Raiders games on the Univision affiliate in Los Angeles.

In addition to his role on television, Losada has extensive experience in radio, having worked with the Los Angeles Rams Radio Network from 1984 to 1987 as the Spanish-language voice of the team. In addition, he worked with CBS Hispanic Radio on projects ranging from the NFL Playoffs and multiple Super Bowls and several World Cups.   

Losada received the first GLAAD Hispanic media award in 2013 in sports journalism for his work interviewing boxing champion Orlando Cruz, who announced he was gay in the interview. He is the recipient of two Suncoast Emmy Awards and was recognized with an Honorary Lifetime Achievement Emmy Award for his contribution to Spanish-language television in the United States. 

In 2014, Losada’s first autobiography became an internationally acclaimed sensation, his second book is expected to be released in 2016.  

FIFA Soccer 16 Review

BY CHRIS SCHILLING Direct free-kicks aren’t all that common in FIFA 16. But if you draw a foul just outside the 18-yard box you’ll be treated to a short cutscene where the referee will march the defensive wall back the regulation 10 yards, before putting down a line of vanishing spray. 

It’s true to life, and the first couple of times it’s amusing to watch. You’ll probably notice the marks remain for a short while after the kick is taken before fading away. And yet I couldn’t help but wonder if the time taken to render all that might have been better spent elsewhere. 

With Konami hitting a series peak with PES 2016, it’s not a good year to be obsessing over minutiae like this, especially since it seems to come at the expense of EA Sports stepping back and considering the bigger picture. If last year was a closely fought contest in this long-running rivalry, this time there’s clear daylight between the two.

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Thursday, September 17, 2015

MLB Starts New Awards With Fans, Media, Front Office, SABR, And Former Players Voting

For some time now there has been a steady debate over how the baseball writers come up with the winners for the postseason awards. No matter the year, there’s a debate over the awards such as MVPs, Cy Young winners, and Rookies of the Year. The Baseball Writers Association of America (BBWAA) has always said, “We didn’t declare these to be the be-all-end-all of awards” and pointed to MLB for making them as such.
While it’s too soon to tell, maybe that could change, albeit with a heavy dash of marketing on the side.

Today and the club websites offer up the league-sanctioned 2015 Esurance MLB Awards, an expanded awards program that recognizes Major League players, baseball fans and memorable moments in unique categories and not limited by league affiliation. Before you wonder whether we’ll simply run into something akin to All-Star Game voting, there are five groups members of the baseball media, club front-office personnel, former MLB players and Society for American Baseball Research (SABR) members that will account 20 percent each of the total.

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Eurobasket 2015 Creates Social Media Frenzy

International basketball is always a hot topic on social media and especially so this summer because of the continental championships being staged around the world.

The stakes have been high with national teams not only battling for spots on the podium at the tournaments but also direct qualifying places for the 2016 Rio Olympics and berths for FIBA's Olympic Qualifying Tournaments (OQTs).

The competition causing a buzz right now is EuroBasket 2015, a tournament in its final week in Lille, France.

Social media users have been sharing eye-catching photos and videos and making comments on Facebook, Twitter, Instagram and YouTube.

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Sunday, September 13, 2015

The top 20 MLS player salaries in 2015

Major League Soccer Players’ Union on Friday released the player salary list for 2015:


Kaka, Orlando City: $7.16 million

Sebastian Giovinco, Toronto FC: 7.11 million

Michael Bradley, Toronto FC: 6.5 million

Steven Gerrard, L.A. Galaxy: 6.33 million

Frank Lampard, New York City FC: 6 million

David Villa, New York City FC: 5.61 million

Jozy Altidore, Toronto FC: 4.75 million

Clint Dempsey, Seattle Sounders: 4.6 mill

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Thursday, September 10, 2015

Mexico City Revs Up To Host Major Fall Sporting Events

MEXICO CITY, Sept. 9, 2015 -- There is never a dull moment in Mexico City. As the country's premier tourism destination, Mexico City is home to many colorful and exciting events every month, from centuries-old traditions to more modern attractions and festivals. The city has also proven to be an ideal destination for hosting major sporting events – from auto-racing to golf to taekwondo – which attract hundreds of thousands of spectators with varying interests from all around the world.

Here is a list of some of the most notable upcoming sporting events in Mexico City, hosted this year:

Mexico City Marathon (August 30)
The 33rd edition of the Mexico City Marathon took place on August 30th, 2015. The course revived the 1968 Summer Olympics route starting in the Juarez Monument and finishing in the Olympic Stadium. This year's edition of the race included over 30,000, runners making it one of the largest marathons in the world.

FIBA Americas Championship (August 31-September 12)
The 2015 FIBA Americas Championship is the most important basketball competition across the American continents, bringing together the best ten teams of the region, each competing to obtain the two available spots for the Rio 2016 Olympic Games. The Championship will be held from August 31st to September 12th, at the "Palacio de los Deportes."

Bridgestone America's Golf Cup presented by Value / featuring Tiger Woods (October 22-25)
The Bridgestone America's Golf Cup presented by Value is part of the Latin-American PGA Tour calendar and is organized every year in a Latin American country. This year, Mexico City will host this important event, with the participation of some of the best players in the world; including Tiger Woods, who will play in Mexico for the first time.

The tournament will be held from October 22nd to 25th, at the "Campestre Club" of Mexico City. Twenty-eight teams from different countries are participating, including: United States, Mexico, Argentina, Colombia, Costa Rica, Peru, Guatemala, Bolivia, Ecuador, Chile, Honduras, Brazil, Canada, Guatemala, Venezuela, Panama, Puerto Rico and Uruguay.

Archery World Cup Final (October 24-25)
The Archery World Cup Final will be held at Mexico City's main square, the "Zocalo," where the best 32 archers from around the world will compete for the title. Led by the Mexican Olympic medalist, Aida Roman, Mexico will host this great event on October 24th and 25th and is expected to draw over 20,000 spectators.

Formula 1 Mexican Grand Prix (October 30-November 1)
After 23 years of absence, Mexico City and the emblematic "Hermanos Rodriguez" circuit will be the hosts of the 2015 Formula 1 Mexican Grand Prix. The best drivers in the world will be in action and Mexico could witness the coronation of this season's champion, being the second to last race of the F1 calendar.

F1 FanZone Mexico City (October 30-November 1)
The F1 FanZone is the most important festival in the world for motor racing. Mexico City joins Abu Dhabi, Montreal, Monaco, London and Melbourne, as one of the five cities to offer this experience. F1 FanZone CDMX 2015™ is a unique opportunity for everyone. People will be able to live the experience and adrenaline rush of speed through activities and events.

On October 30th, 31st, and November 1st, Chapultepec Park, one of the most emblematic places of Mexico City, will host the F1 experience event dedicated to the thousands of fans who celebrate the excitement of motor racing.

Lorena Ochoa Invitational (November 12-15)
The best female golfers in the world will return to Mexico City for the second time from November 12th to 15th, to compete at the Lorena Ochoa Invitational 2015. Mexico's own Lorena Ochoa, who was the #1 ranked female golfer in the world for several years, organizes this LPGA event at the Mexico Golf Club.

World Taekwondo Grand Prix Final (December 5-6)
The World Taekwondo Federation Grand Prix Final will feature the best 64-taekwondo athletes in the world. They will be competing to earn the event title, as well as points to qualify for the Rio 2016 Olympic Games.

For more information, news and updates on travel to Mexico City, visit

Mexico City is the country's premier tourism destination, welcoming more than 12.5 million visitors a year. The ancient capital offers a vibrant, contemporary culture that combines pre-Hispanic, colonial and modern influences that span nearly seven centuries. With more than 150 museums and more than 180 galleries, 30 distinct archaeological and historic sites, the city is a mecca of fine art and treasures that speak to its vast history. The Mexico City Tourism Promotion Fund (Fondo Mixto de Promocion Turistica del Distrito Federal) supports and enhances city tourism. 

For more information and daily updates please visit/follow us on Facebook ( and Twitter (@MexicoCityLive).

SOURCE Mexico City

Wednesday, September 2, 2015

Goooaaaaalllll: Univision Deportes Fantasy scores with Liga MX fans

Late last month, Univision Deportes – the network’s sports division – launched the U.S.’s first fantasy soccer experience. The league, which is powered by Univision’s own platform, is based on games from the most-watched league in the U.S., Liga MX.

Univision is seeing great results so far:

“Since the launch of Univision Deportes Fantasy, we are seeing incredible engagement with users returning weekly at a minimum to check stats and rankings as well as to update their fantasy teams,” Daniele Grassi, Senior Director of Sports Digital for Univision, told Found Remote. “This in in line with more mature soccer fantasy games such as MLS.”

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Thursday, August 6, 2015

Soccer (football? fútbol?) fans, rejoice: Streaming games just got easier

In the world of streaming video sports packages, FuboTV is a far cry from the likes of ESPN3 and MLB.TV. But the Manhattan-based service aims to become a player in the growing world of streaming sports programming, starting with the soccer games it now provides to diehard U.S. fans of Real Madrid, FC Barcelona and other international teams.

FuboTV, which launched in January and calls itself the largest online provider of live, curated, streaming soccer content, just raised $4 million in a Series A round. It will use the money to build on its programming, continue updating its technology and add 10 employees to its current 18.

The round, announced Tuesday, was led by DCM Ventures and included investments from media executives, including Sling Media co-founder Blake Krikorian.

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Wednesday, July 29, 2015

DishLATINO Launches “ZONA FÚTBOL,” a Platform to Enhance the Soccer-Viewing Experience

DishLATINO today launched “ZONA FÚTBOL,” a platform that combines features and programming to enhance the soccer viewing experience, making it easy for fans to find their team, check scores, watch up to six games at once, enjoy the action on the go and connect with other fans via social media from their TV screen. The experience is available to all DishLATINO customers with the Hopper DVR and comes at no additional cost.

“We are always looking for new, innovative ways to deliver the best experience for our customers, whether through technology, programming or the value we provide,” said Alfredo Rodriguez, vice president of DishLATINO. “Soccer fans are incredibly passionate, loyal and dedicated, and we developed ZONA FÚTBOL to ensure they can maximize their viewing experience, whether watching six games in their living room or one game on the go.”

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Monday, July 27, 2015

Royals richer because of Latin Americans on the team

In a celebration of Hispanic culture Saturday at Kauffman Stadium, the Royals were clad in uniforms bearing “Los Reales” across the chest, had the game broadcast in Spanish for the first time on local radio and gave away bobbleheads of Dominican Republic native Yordano Ventura.

All of which was punctuated by a fitting ending when Venezuelan Alcides Escobar drove home Brazilian Paulo Orlando with the winning run in the 10th inning as the Royals beat the Astros 2-1.

Dominican Kelvin Herrera got the win, and the Royals’ other run was produced by Venezuelan Sal Perez knocking in Escobar with a sacrifice fly.

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Monday, July 20, 2015

CASE STUDY: 5 sports marketing takeaways from the US Soccer team!

Last year, I analysed US men’s soccer team in Brazil (unfortunately, this article is in Croatian), and they were fabulous! This year, during Women’s World Cup in Canada, they used the same recipe, and they succeeded again! 

I analyzed their campaign and discovered the recipe they use when creating the most successful sports marketing campaign. To make it work you need three things: cell phone, a great designer and access to players.

Their approach to content and digital communication is something we’ve never seen in sports marketing. These are my 5 takeaways from their campaign, and I will show you with examples that they used the same pattern last year in Brazil!

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Sunday, July 5, 2015

Latin influence continues to grow in MLB

The U.S Census Office predicts that by 2050 there will be more Spanish speakers in the United States than in any other country in the world.

And as is often the case with sweeping societal changes, the influx of Spanish speakers in this country has been reflected on a smaller scale in sports, specifically baseball.

According to data from the MLB Central Office, nearly 30 percent of MLB identified as Latino on Opening Day this season. That figure was less than one percent in 1947 — the year Jackie Robinson broke the color barrier.

“There’s something to talking about sports beyond just who won the game last night,” said Michael Simon Johnson, a radio producer who will be taking a detailed look at the past, present and future of Hispanic players in his July 10 episode of the nationally syndicated NPR program Latino USA. 
“What I came away with realizing is that Latinos really are going to be the future of baseball, both in fandom and in terms of actual participation of the sport.”

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Friday, July 3, 2015

The Growing Impact of Social Media On Today's Sports Culture

During the past two decades Social Media has evolved quite drastically both in how we utilize it and how prominent it is within our culture. From what was once chat rooms on AOL AOL +0.06%, Instant Messaging on AIM and glittery profiles on MySpace is now 140 characters on Twitter TWTR +0.9% categorizes by hashtags and personalized communities on Facebook. The Social Media landscape has evolved dramatically and is now woven deeply in our social culture.

The growth and evolution of Social Media has likely impacted your business or industry as well. I’ve worked in the Internet Marketing and Search Engine Optimization (SEO) industry for over 10 years and the importance of a focus on Social Media has been in a rapid upswing for  the past several years. So much so that if you are not minding your Social Media presence than you are not fully branding yourself.

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Sunday, June 28, 2015

South America soccer may end marketing deal due to U.S. probe

SANTIAGO, June 27 (Reuters) - South America's soccer federation might try to annul its contract with Datisa if the sports marketing company cannot meet its obligations for the current Copa America and the next three editions of the tournament, the federation's treasurer said.

U.S. investigators have frozen the firm's bank accounts as part of a probe into alleged corruption in football.

Ending the contract might not be easy because Datisa has already sold some of the marketing and broadcasting rights to third parties such as Coca-Cola, America Movil's mobile phone company Claro and Mexican television company Televisa he said.

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Tuesday, June 23, 2015

The Importance of Girls Sports and Women's Parity in FIFA

According to the Guardian, FIFA (the global governing body for men's and women's soccer) practices "gender discrimination extreme enough to violate the law in almost every country where FIFA tournaments are played." We need a path to parity for women within FIFA, and hoping FIFA will do the right thing is not a strategy. Hope is only a solid strategy if you need the world's best goal keeper (USA's Hope Solo). We as consumers can and should play a significant role in this important global change for women's sports. Lend your support for women's parity in FIFA by joining Millions of Consumers for Women's Parity in FIFA on Facebook and spreading the word.

FIFA, the Fédération Internationale de Football Association, has been in the news a lot of late, and not in a good way. Currently FIFA is under investigation for wire fraud, racketeering and money laundering. FIFA's long time president Sepp Blatter just stepped down and lawyered up. FIFA is being redefined as you read this article, and women's parity is not on the table (yet). This is a critical juncture and the right time to start a serious path to parity in FIFA for the women's game. FIFA needs the equivalent of a global Title IX now.

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Monday, June 22, 2015

Nacho Figueras: 'It's very rare that you open a magazine and I'm not in it'

(CNN) Nacho Figueras. The chances are you won't know the name but most likely you'll recognize the face.

It stares out at you from the pages of countless magazines and adorns billboards across the planet as the face of luxury fashion brand Polo Ralph Lauren.

Figueras is polo's answer to David Beckham, a sporting icon in his native Argentina who transcends his day job as a professional polo player.

He is friends with Princes William and Harry, was once voted the world's second most handsome man by Vanity Fair magazine (behind the actor Robert Pattinson) and has appeared in the TV series "Gossip Girl."

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Wednesday, June 10, 2015

49ers coach Jim Tomsula will guide players on social media

SANTA CLARA, Calif. -- Two weeks after San Francisco 49ers quarterback Colin Kaepernick was criticized for an insensitive remark he made on Instagram, head coach Jim Tomsula said he plans to caution his players on the risks of using social media.

Talking to reporters on the first day of the 49ers' three-day mandatory minicamp, Tomsula was outspoken when discussing the topic and drew laughs when he mentioned his own lack of use of social media.

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Wednesday, June 3, 2015

Kicking and Screening (K+S) Soccer Film Fest returns to the Tribeca Cinemas, June 23-26, 2015 in New York City

Re-United Passions!

Don't worry, soccer film fans, we promise we have not taken any bribes to show the FIFA film United Passions.

Instead, this year, we have put together the strongest program of films in our history, with seven features from seven countries, all of which celebrate the supporters who bring their united passions (see what we did there?) every week to the stadium and every year to the K+S Soccer Film Festival. 


Tuesday, June 2, 2015

New York Cosmos led by Pele arrive in Cuba ahead of historic soccer match

The players of the New York Cosmos football team – with Pele at their helm – have arrived in Cuba ahead of an historic exhibition match.

With football diplomacy adding to the thaw in relations between the US and Cuba after more than 50 years of hostility, the team landed late on Sunday on a private charter flight.

Former Cosmos star Pele, who in recent moths has struggled with illness, was reportedly swarmed with well-wishers as the players arrived at Jose Marti International Airport.

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