Thursday, August 6, 2015

Soccer (football? fútbol?) fans, rejoice: Streaming games just got easier

In the world of streaming video sports packages, FuboTV is a far cry from the likes of ESPN3 and MLB.TV. But the Manhattan-based service aims to become a player in the growing world of streaming sports programming, starting with the soccer games it now provides to diehard U.S. fans of Real Madrid, FC Barcelona and other international teams.

FuboTV, which launched in January and calls itself the largest online provider of live, curated, streaming soccer content, just raised $4 million in a Series A round. It will use the money to build on its programming, continue updating its technology and add 10 employees to its current 18.

The round, announced Tuesday, was led by DCM Ventures and included investments from media executives, including Sling Media co-founder Blake Krikorian.

Read full article

Wednesday, July 29, 2015

DishLATINO Launches “ZONA FÚTBOL,” a Platform to Enhance the Soccer-Viewing Experience

DishLATINO today launched “ZONA FÚTBOL,” a platform that combines features and programming to enhance the soccer viewing experience, making it easy for fans to find their team, check scores, watch up to six games at once, enjoy the action on the go and connect with other fans via social media from their TV screen. The experience is available to all DishLATINO customers with the Hopper DVR and comes at no additional cost.

“We are always looking for new, innovative ways to deliver the best experience for our customers, whether through technology, programming or the value we provide,” said Alfredo Rodriguez, vice president of DishLATINO. “Soccer fans are incredibly passionate, loyal and dedicated, and we developed ZONA FÚTBOL to ensure they can maximize their viewing experience, whether watching six games in their living room or one game on the go.”

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Monday, July 27, 2015

Royals richer because of Latin Americans on the team

In a celebration of Hispanic culture Saturday at Kauffman Stadium, the Royals were clad in uniforms bearing “Los Reales” across the chest, had the game broadcast in Spanish for the first time on local radio and gave away bobbleheads of Dominican Republic native Yordano Ventura.

All of which was punctuated by a fitting ending when Venezuelan Alcides Escobar drove home Brazilian Paulo Orlando with the winning run in the 10th inning as the Royals beat the Astros 2-1.

Dominican Kelvin Herrera got the win, and the Royals’ other run was produced by Venezuelan Sal Perez knocking in Escobar with a sacrifice fly.

Read full article

Monday, July 20, 2015

CASE STUDY: 5 sports marketing takeaways from the US Soccer team!

Last year, I analysed US men’s soccer team in Brazil (unfortunately, this article is in Croatian), and they were fabulous! This year, during Women’s World Cup in Canada, they used the same recipe, and they succeeded again! 

I analyzed their campaign and discovered the recipe they use when creating the most successful sports marketing campaign. To make it work you need three things: cell phone, a great designer and access to players.

Their approach to content and digital communication is something we’ve never seen in sports marketing. These are my 5 takeaways from their campaign, and I will show you with examples that they used the same pattern last year in Brazil!

Read full article

Sunday, July 5, 2015

Latin influence continues to grow in MLB

The U.S Census Office predicts that by 2050 there will be more Spanish speakers in the United States than in any other country in the world.

And as is often the case with sweeping societal changes, the influx of Spanish speakers in this country has been reflected on a smaller scale in sports, specifically baseball.

According to data from the MLB Central Office, nearly 30 percent of MLB identified as Latino on Opening Day this season. That figure was less than one percent in 1947 — the year Jackie Robinson broke the color barrier.

“There’s something to talking about sports beyond just who won the game last night,” said Michael Simon Johnson, a radio producer who will be taking a detailed look at the past, present and future of Hispanic players in his July 10 episode of the nationally syndicated NPR program Latino USA. 
“What I came away with realizing is that Latinos really are going to be the future of baseball, both in fandom and in terms of actual participation of the sport.”

Read full article

Friday, July 3, 2015

The Growing Impact of Social Media On Today's Sports Culture

During the past two decades Social Media has evolved quite drastically both in how we utilize it and how prominent it is within our culture. From what was once chat rooms on AOL AOL +0.06%, Instant Messaging on AIM and glittery profiles on MySpace is now 140 characters on Twitter TWTR +0.9% categorizes by hashtags and personalized communities on Facebook. The Social Media landscape has evolved dramatically and is now woven deeply in our social culture.

The growth and evolution of Social Media has likely impacted your business or industry as well. I’ve worked in the Internet Marketing and Search Engine Optimization (SEO) industry for over 10 years and the importance of a focus on Social Media has been in a rapid upswing for  the past several years. So much so that if you are not minding your Social Media presence than you are not fully branding yourself.

Read full article

Sunday, June 28, 2015

South America soccer may end marketing deal due to U.S. probe

SANTIAGO, June 27 (Reuters) - South America's soccer federation might try to annul its contract with Datisa if the sports marketing company cannot meet its obligations for the current Copa America and the next three editions of the tournament, the federation's treasurer said.

U.S. investigators have frozen the firm's bank accounts as part of a probe into alleged corruption in football.

Ending the contract might not be easy because Datisa has already sold some of the marketing and broadcasting rights to third parties such as Coca-Cola, America Movil's mobile phone company Claro and Mexican television company Televisa he said.

Read full article

Tuesday, June 23, 2015

The Importance of Girls Sports and Women's Parity in FIFA

According to the Guardian, FIFA (the global governing body for men's and women's soccer) practices "gender discrimination extreme enough to violate the law in almost every country where FIFA tournaments are played." We need a path to parity for women within FIFA, and hoping FIFA will do the right thing is not a strategy. Hope is only a solid strategy if you need the world's best goal keeper (USA's Hope Solo). We as consumers can and should play a significant role in this important global change for women's sports. Lend your support for women's parity in FIFA by joining Millions of Consumers for Women's Parity in FIFA on Facebook and spreading the word.

FIFA, the Fédération Internationale de Football Association, has been in the news a lot of late, and not in a good way. Currently FIFA is under investigation for wire fraud, racketeering and money laundering. FIFA's long time president Sepp Blatter just stepped down and lawyered up. FIFA is being redefined as you read this article, and women's parity is not on the table (yet). This is a critical juncture and the right time to start a serious path to parity in FIFA for the women's game. FIFA needs the equivalent of a global Title IX now.

Read full article

Monday, June 22, 2015

Nacho Figueras: 'It's very rare that you open a magazine and I'm not in it'

(CNN) Nacho Figueras. The chances are you won't know the name but most likely you'll recognize the face.

It stares out at you from the pages of countless magazines and adorns billboards across the planet as the face of luxury fashion brand Polo Ralph Lauren.

Figueras is polo's answer to David Beckham, a sporting icon in his native Argentina who transcends his day job as a professional polo player.

He is friends with Princes William and Harry, was once voted the world's second most handsome man by Vanity Fair magazine (behind the actor Robert Pattinson) and has appeared in the TV series "Gossip Girl."

Read full article

Wednesday, June 10, 2015

49ers coach Jim Tomsula will guide players on social media

SANTA CLARA, Calif. -- Two weeks after San Francisco 49ers quarterback Colin Kaepernick was criticized for an insensitive remark he made on Instagram, head coach Jim Tomsula said he plans to caution his players on the risks of using social media.

Talking to reporters on the first day of the 49ers' three-day mandatory minicamp, Tomsula was outspoken when discussing the topic and drew laughs when he mentioned his own lack of use of social media.

Read full article

Wednesday, June 3, 2015

Kicking and Screening (K+S) Soccer Film Fest returns to the Tribeca Cinemas, June 23-26, 2015 in New York City

Re-United Passions!

Don't worry, soccer film fans, we promise we have not taken any bribes to show the FIFA film United Passions.

Instead, this year, we have put together the strongest program of films in our history, with seven features from seven countries, all of which celebrate the supporters who bring their united passions (see what we did there?) every week to the stadium and every year to the K+S Soccer Film Festival. 


Tuesday, June 2, 2015

New York Cosmos led by Pele arrive in Cuba ahead of historic soccer match

The players of the New York Cosmos football team – with Pele at their helm – have arrived in Cuba ahead of an historic exhibition match.

With football diplomacy adding to the thaw in relations between the US and Cuba after more than 50 years of hostility, the team landed late on Sunday on a private charter flight.

Former Cosmos star Pele, who in recent moths has struggled with illness, was reportedly swarmed with well-wishers as the players arrived at Jose Marti International Airport.

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Monday, June 1, 2015

Can Telemundo grow women's soccer in America's Hispanic communities?

You don't have to speak a word of Spanish to know about the popularity of soccer within America's Hispanic population. But for as much cultural resonance as the sport has in that community, it has not always been spread around equally.

Historically, a lot of people - and not just in the Hispanic community, to be clear - have considered soccer to be a man's game. Or, perhaps more accurately, a masculine game. Acceptance of women as both fans and players has been a long and not always easy process

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Wednesday, May 27, 2015

Real Madrid debuts Microsoft-powered mobile app

Real Madrid is a big club, both on and off the pitch, with millions of fans all around the world. Their Facebook page has 82 million fans, Twitter 16 million followers.

So how do you fit all those fans in a stadium? You make them a virtual one, which they can access via their smartphone, tablet or a similar device.

Read more

Tuesday, May 26, 2015

Fox, Brands Ready To Kick Some Grass In FIFA Women's World Cup

In 2011, Fox Sports Media Group secured the exclusive U.S. English-language rights to broadcast the FIFA World Cup, outbidding incumbent ESPN and other interested parties.

The impact of that deal kicks in next month when Fox Sports will cover the FIFA Women's World Cup, taking place in six cities across Canada between June 6 and July 5.

The deal with FIFA, which initially covered World Cups through 2022 — 2018 Men's World Cup in Russia and 2022 Men's World Cup in Qatar, as well as the 2015 and 2019 FIFA Women’s World Cups and other FIFA events — last May was extend by FIFA through the 2026 Men's World Cup

Read full article

Monday, May 25, 2015

Sueno MLS tryouts are now a fixture on the LA soccer scene and LA Galaxy have the waiting list to prove it

BELL GARDENS, Calif. -- If Sueño MLS has a home, it's here in Southern California, and there's good reason it returns year after year.

This is the seventh time in nine editions that Major League Soccer's annual talent search has included Los Angeles among the sites -- this is the fourth time the LA Galaxy have been involved, and Chivas USA took part three times before their demise -- and the finals, three weeks hence, will again take place at Bell Gardens Sports Center.

Read full article

Friday, May 22, 2015

Kicking + Screening Soccer Film Festival--7th Annual New York event--runs from Tuesday, June 23, through Friday, June 26, at the Tribeca Cinemas in downtown Manhattan.

This year's festival boasts seven feature films focused largely on the experience of loving a club and being a supporter, whether you are in the stands or in a suite. From an MLS supporters group that came into existence before they had a club to support, to a small Welsh club's rise to the Premier League thanks to its fans, to the Jewish executive who rebuilt German giants Bayern Munich after World War Two, the people and stories featured in the films at K+S New York 2015 provide poignant reminders that the game, for most of us, is about much more than 22 people and a ball. 

For more info on K+S, including tickets and trailers go to: | Facebook | @KSFilmFest |

About Kicking + Screening
Founded in April 2009, the Kicking + Screening Soccer Film Festival is the world's premier international festival dedicated solely to the beautiful game. K+S's mission is to engage, connect, and inspire fans through the celebration and presentation of football/soccer culture. K+S festivals take place annually in New York and select cities around the globe each year.

Thursday, December 18, 2014

Premios Univision Deportes 2014 Nominees: Miguel ‘El Piojo’ Herrera, James Rodríguez, Luis Suárez Score Nods In Sports Award Show

A brand new award show is making its debut on Univision this December. The top-rated Spanish-language network has many high profile award ceremonies all year long. Premios Juventud, has the youth voting for their favorites, Premio Lo Nuestro, has music fans voting for their favorite artists and the Latin Grammy's bring prestige honoring the best in Hispanic music. Now Premios Univision Deportes 2014 will honor the best in sports, the top athletes and the teams that Hispanic audiences follow the most. Nominations for the inaugural season of this show have been revealed and a total of 65 sports figures have scored a nod. Nominees are from a variety of sports that include soccer, basketball, baseball, boxing, auto racing and more.

Read full article

Friday, November 21, 2014

New York Red Bulls and Eight by Eight collaborate to celebrate Bradley Wright-Phillips

NEW YORK, NY–November 21, 2014– New York Red Bulls joined Eight by Eight magazine last night for the launch of the publication’s fourth Issue, and the release of a joint collaboration; a commemorative piece celebrating the record season of New York Red Bulls player Bradley Wright-Phillips.

The son of Arsenal legend Ian Wright and brother of QPR star Shaun Wright-Phillips, Bradley is the 2014 MLS Golden Boot Winner after scoring 27 goals, a new club record, during the 2014 MLS Regular Season. An info-graphic piece displaying his goals was unveiled yesterday, and will be available online at and, as well as being distributed to all fans in attendance at the Red Bulls’ playoff match on Sunday, November 23rd.

“I like it, its nice, I didn’t expect my name to be on something like this at the end of the season. I feel flattered, its nice to get these things after you put in a lot of work in the season and it gets recognized by things like this,” said Wright- Phillips.

Eight by Eight is a recently-created quarterly soccer magazine focusing on presenting the sport with a more artistic edge, with world-renowned contributing writers, modern graphics and illustrations in a beautifully produced, large-format.

“It was a great pleasure watching Bradley and the New York Red Bulls this season.  We were thrilled to have the opportunity to collaborate with the club on this project and help them celebrate such a memorable season.

We enlisted the help of Alex Garcia, of Cranio Dsgn in Valencia, for the illustration and John Grimwade, the legendary info-graphics guru to handle how the information was displayed.  With those two on board, I knew we would be able to put together a great piece to celebrate this memorable record.” Said Robert Priest, Eight By Eight Editor.

About New York Red Bulls
The New York Red Bulls are one of 19 teams that comprise the top-flight professional soccer league in the United States – Major League Soccer. On the field, the team is led by New York-native and 2013 MLS Coach of the Year finalist Mike Petke, World Cup, European Championship and UEFA Champions League winner Thierry Henry and Australian World Cup star Tim Cahill. The Red Bulls won the MLS Supporters Shield – given to the team with most regular season points – for the first time in 2013.

In March 2010, the Red Bulls moved into their new home, Red Bull Arena, a 25,000-seat soccer-specific stadium in Harrison, NJ, known as the top venue of its kind in the country. New York has qualified for the MLS Cup playoffs for four straight seasons and 11 of the past 12 years.  The New York Red Bulls are owned by Red Bull GmbH. Red Bull GmbH purchased the MLS club in March 2006. For more information, log onto or call 1.877.RBSOCCER.

About Eight by Eight
Eight by Eight is a new magazine about football and its place in culture. It contains excellent journalism, modern graphics and the best illustration in a beautifully produced, large-format magazine that comes out four times a year. Created to celebrate the treasured sport, summon up it’s past and bring the future. It is focused on covering great teams, coaches and players, and also intends to address the concerns of global football and the role that the governing bodies play (or don’t play) in improving the game experience. 

Monday, November 10, 2014

Cain Velasquez hoping to be a role model to young Hispanics

Cain Velasquez has been the key fixture in the UFC's attempts to break into the Mexican market. Velasquez, a Mexican-American, has staked his claim as the best heavyweight fighter in the world and his "Brown Pride" tattoo makes it clear that his heritage is of great importance.

Velasquez recently spoke to Fox Sports and explained growing up without a heavyweight boxer he could relate to and if he feels he can fit in as being a role model for younger Hispanic men and women:

Read full article

Monday, November 3, 2014

Fox Deportes Hits A Grand Slam With 2014 World Series

Los Angeles – The 2014 World Series made history on a number of levels, crowning the San Francisco Giants with its third championship in the last five seasons in a nail-biting Game 7, and setting new records on FOX Deportes as the most-watched Series in Spanish-language television history. 

“Ending the 2014 postseason on such a high note and with record-breaking numbers is such an incredible accomplishment for the network,“ said Carlos Sanchez, Executive Vice President and General Manager, FOX Deportes. “We are extremely proud of our efforts and continued commitment to Major League Baseball and look forward to supporting the league next season to ensure the sport remains strong within the Hispanic community.”

The San Francisco Giants’ 3-2 victory over the Kansas City Royals last night was the most-watched Major League Baseball game ever in the network’s history with 373,000 total viewers, according to Nielsen. Game 7’s dominating performance also powered FOX Deportes to first place for the day among Spanish-language sports programs. 

Additional audience highlights follow:

The Series on FOX Deportes averaged 267,000 total viewers, the largest World Series audience delivery in Spanish-language television history. The overall Series finished up +24% for total viewers from last year’s St. Louis Cardinals/Boston Red Sox six-game -series.

The game peaked from 11:00-11:30 PM ET with 546,000 viewers, breaking the previous record from Game 6 and making it the channel’s most-watched half-hour this postseason.

Game 7’s performance was up +90% from Game 7 in 2011 (196,000).

About FOX Deportes
Reaching more than 21 million cable and satellite households in the country, of which over 6.3 million are U.S. Hispanic, FOX Deportes is the leader in Spanish-language sports media.  FOX Deportes features premier soccer programming with exclusive coverage of Copa Libertadores and Copa Total Sudamericana and extensive UEFA Champions League matches; coverage of the Major League Baseball regular season, All-Star Game, Divisional Series, National League Championship Series and World Series; NCAA College Football, NFL pre and post-season games, Golden Boy Promotions Boxing, UFC® and NASCAR.  Boasting more than 2,100 hours of live and exclusive programming, a robust digital experience brimming with engaging editorial, live scoring and exclusive video highlights, FOX Deportes is the first name in the U.S. Hispanic sports space. For more information, visit FOX Deportes online at

Opening doors for Hispanic coaches

Everyone just calls him Frank.

But whenever he signs autographs or receipts, "Francisco" is Frank Martin's signature, a lifelong link to a heritage that South Carolina's coach will always highlight.

Martin is one of two Hispanic-American head coaches of major Division I programs; South Florida's Orlando Antigua is the other. Martin is also the bricklayer of a burgeoning movement that's brewing within college basketball's coaching ranks.

"I think Orlando and I have an opportunity of opening some doors," Martin said. "I hope I can keep doing my job in a way where 20 years from now they're not interviewing two Hispanic coaches, they're interviewing a group of Hispanic coaches."

Read full article

Wednesday, October 15, 2014

Heineken Scores U.S. Soccer Deal

Heineken USA has signed a five-year sponsorship agreement to become the official beer of Major League Soccer starting next year, taking a spot Budweiser has had for nearly two decades as one of the league’s top sponsors.

The five-year deal is valued at more than $50 million, including with media and marketing commitments, according to people familiar with the agreement. It gives Heineken its first national sports marketing platform in the U.S. and deepens its ties to soccer, a sport it has used to promote its brand overseas.

Read full article

Wednesday, October 1, 2014

Caribbean Football Union fully on board for the Soccerex Americas Forum

Soccerex and the Caribbean Football Union (CFU) have today embarked on a new partnership, which sees the CFU become institutional supporters for the upcoming Soccerex Americas Forum in Barbados on 21-22 October.

The mutually beneficial agreement will see Soccerex working closely alongside the CFU to ensure a major turnout of senior executives from member federations. Representing 25 out of the 35 registered FIFA nations within CONCACAF, these member nations play an instrumental role in the development and regulation of football across the region.

The CFU will have a significant presence in both the conference programme, with Gordon Derrick speaking at the opening ceremony and the exhibition hall, which will be used to promote CFU’s brand, tournaments and products and address any key issues surrounding the development of Caribbean football.

 CFU President Gordon Derrick said: 

“Given the uniqueness of the islands and countries that make up the CFU, the opportunity to be able to assemble all of our members in one location with the best of the football industry is something we cannot afford to miss out on. That is why, as a Union, we are fully behind Soccerex and the Americas Forum and we will be ensuring a strong turnout from senior Caribbean footballing administrators.” 

Soccerex CEO Duncan Revie commented: 

“This agreement signifies an important step in fulfilling the aims of the Americas Forum. We will be working closely with Gordon and his team at the CFU to provide a platform for Caribbean football and to help foster new relationships between the region and the rest of the world.” 

With the conference agenda focusing on a number of topics including sport tourism, league expansion, player development and major events hosting, representatives from the CONCACAF region will be playing an important role at the Forum. 

For further details about the Soccerex Americas Forum, please contact Soccerex on +44 208 987 5522 or email us on

About Soccerex
Established in 1995, Soccerex is the leading provider of business events for the global football community. Bringing together key industry decision makers from the world of football, Soccerex provides a unique commercial environment where delegates can benefit from exclusive business opportunities, networking and bespoke educational content.  
Since its launch 19 years ago, Soccerex has hosted over 34 events across five continents. The Soccerex portfolio includes an annual Global Convention complimented by regionalised Forums.

About CFU 
CFU “Caribbean Football Union” is one of three Unions in CONCACAF (The Confederation of North, Central America and Caribbean Association Football) and serves as the governing body of football in the Caribbean. It is composed of 31 national associations, from Bahamas in the north to Guyana, Suriname and French Guiana in the south. It spans 4 languages and composed of republics, independent countries and overseas territories of the UK, USA and Holland. For more information about CFU, log on to its official website at

Barbados to host medical master class at the Soccerex Americas Forum

Three of North America’s leading medical professionals will deliver a pioneering and interactive conference session on the current state of the professional soccer medical industry at the Soccerex Americas Forum, 21-22 October in Barbados.

Major League Soccer Medical Coordinator, John Gallucci, New York Red Bulls Head Team Physician, Dr. Riley J. Williams and Herrera Sports Medicine Founder and Orthopaedic Surgeon, Dr Mauricio Herrera will present and discuss the latest procedures, treatments and technologies which are reducing recovery periods, preventing injuries and improving performances, saving millions of pounds in the process.

Gallucci is one of the most important figures in medical regulation and governance in professional soccer, where he is responsible for the writing and execution of the league’s medical policies and procedures for over 600 professional soccer players throughout 18 MLS cities.

As well as his role with the New York Red Bulls, Dr. Williams is a physician at the Hospital for Special Surgery, a FIFA Medical Centre of Excellence, one of only three hospitals in the United States to receive this distinction. He has also held senior positions with the New York Mets and New York Giants.

Dr. Herrera is one of the leading orthopaedic surgeons in the United States specialising in Sports Medicine and Arthroscopic Surgery, with a particular focus on ACL reconstruction. He has held roles with NFL’s Pittsburgh Steelers and the University of Pittsburgh’s Panthers football team.
Soccerex CEO Duncan Revie commented: “The American sports industry has always been the leader in certain sectors of the game and the medical side is one of them. The session will stir debate and promote best practices amongst the industry, whilst also highlighting the enormous business opportunities associated with that, for which our delegates are extremely lucky to be a part of.”

The three speakers join a growing list of industry leaders who will be speaking at the Americas Forum including CONCACAF President Jeffrey Webb, MLS Commissioner Don Garber, FIFA & CONCACAF ExCo member Sonia Bien-Aime, Orlando City Founder and President Phil Rawlins, 2014 FIFA World Cup LOC CEO Ricardo Trade, Manchester United and England Legend Bryan Robson and many more. 

 For full information about Soccerex please visit  // call +44 (0)20 8987 5522 // email:

About Soccerex
Established in 1995, Soccerex is the leading provider of business events for the global football community. Bringing together key industry decision makers from the world of football, Soccerex provides a unique commercial environment where delegates can benefit from exclusive business opportunities, networking and bespoke educational content.  
Since its launch 18 years ago, Soccerex has hosted over 33 events across five continents. The Soccerex portfolio includes an annual Global Convention complimented by regionalised Forums.

About the Americas Forum  
The Soccerex Americas Forum takes place on 21-22 October, 2014 on the beautiful island of Barbados. In partnership with Barbados Tourism Marketing Inc., the two-day event will promote football growth and development across the North, Central American and Caribbean regions.
For full information about Soccerex and future Soccerex events please visit // call +44 (0)20 8987 5522 // email

Monday, September 29, 2014

Steve Ballmer Named Richest Owner in American Team Sports by Forbes

Kerry A. Dolan of Forbes released the 2014 list of the 400 richest Americans, starting with Microsoft founder Bill Gates, who is worth more than $81 billion. While the rest of the list included billionaires from a variety of fields, sports owners had a large presence throughout. 

According to Darren Rovell of, Ballmer was the highest American sports owner on the list after purchasing the Los Angeles Clippers earlier this year. The former Microsoft CEO is reportedly worth $22.5 billion and is the 18th-richest person in the United States.

Read full article

Brands catch up with Hispanic audiences on digital, mobile channels

The amount of money spent targeting Hispanic customers on digital media has long lagged behind general audiences. However, communications practitioners tell PRWeek that is changing quickly.

The US Hispanic population has grown to more than 54.1 million, or 17% of the US population, making it the nation’s second-largest racial or ethnic group, according to Pew Research.

While Hispanics have traditionally over-indexed in their adoption of new technology, PR pros say the portion of Hispanic PR dollars devoted to digital media has lagged in comparison with mainstream campaigns.

Read full article

Thursday, September 25, 2014

Mun2 Gets NFL Games In Spanish

Mun2, the Hispanic cable network owned by NBCUniversal, will broadcast a number of NFL games in Spanish this football season, the company announced Monday.

The games on mun2’s programming schedule include the New Orleans Saints-Dallas Cowboys Hispanic Heritage Game in Arlington, Texas, set to take place on Sept. 28, and the Thanksgiving night game on Nov. 27 between the Seattle Seahawks and San Francisco 49ers. Mun2 will also air a Wild Card game and a Divisional Playoff game.

Read full article

Wednesday, September 24, 2014

SOCCER: Chivas USA might sit out 2015; good or bad for IE?

This Space has previously floated the idea that the Riverside-San Bernardino region, the 12th largest metropolitan region in the United States and the largest without a major league (or quasi-major league) franchise, should take a run at a Major League Soccer franchise and, specifically, Chivas USA
But MLS Don Garber made official Thursday what had previously been reported: Chivas, owned by the league with a plan that it be re-branded and presumably moved to another Southern California location away from the LA Galaxy, may go on hiatus for the 2015 season while someone is found to pay the $100 million (or more) the league likely will be seeking.

Read full article

Tuesday, September 23, 2014

EA Sports FIFA 15 Available Now In North America

REDWOOD CITY, Calif. – Sep 23, 2014 – Electronic Arts Inc. (NASDAQ: EA) today announced that EA SPORTS™ FIFA 15 is available in retail stores now throughout North America, and as a digital download on Origin™. The game releases worldwide later this week. More than 5.5 million* fans worldwide – the most ever for an EA SPORTS game – have played the FIFA 15 demo on one or more of the following platforms: PC, Xbox One all-in-one gaming system from Microsoft and Xbox 360® video game console, or PlayStation®4 and PlayStation®3 computer entertainment systems.

FIFA 15 brings football to life in stunning visual detail so fans can experience the emotion and intensity of football like never before. Fans and media that have had a chance to play early versions of FIFA 15 have expressed their enjoyment. Game Informer (USA) explains, “The game looks gorgeous, with the lighting giving matches a great look, and includes some good-looking player faces.” And The Guardian (England) describes the immersion of the game, “FIFA 15 is doing what Electronic Arts has always wanted to do – it is looking like the football we watch on our televisions, and it is playing in a way that makes us feel like we belong on the pitch and not in the stands or on the sofa.”

David Rutter, Vice President and General Manager of EA SPORTS FIFA said, “We believe we have built a game in FIFA 15 that delivers the most immersive and responsive gameplay experience ever in the FIFA franchise, and we can’t wait for the millions of fans to start their season and experience all of the innovations.”

Complete with new gameplay innovations and up to 11 offline or online** game modes, FIFA 15 has something for every fan. To see a list of new features and modes including Match Day Live, Agility & Control, Barclays Premier League Authenticity, and Next Gen Goalkeepers please visit: To view a series of videos on new features please visit:     

FIFA 15 is launching with a creative campaign that shows fans how they will Feel The Game. Created by Wieden + Kennedy Amsterdam, the two minute TV commercial puts FIFA 15 fans center stage in the greatest drama on Earth and depicts how they are so close to the action they can feel every tackle, shot, and pass. The film is available online here:

A version for mobile devices, FIFA 15 Ultimate Team™ is available today as a free-to-play game on iPhone®, iPad®, iPod touch®, Windows® and Android devices, and it features new controls and an all-new way to play - Quick Simulation. Download FIFA 15 Ultimate Team (mobile) for free+ on the App Store SM, Windows Store, or Google Play.

EA SPORTS FIFA 15*** is available today on Xbox One, Xbox 360, PlayStation 4, PlayStation 3, and PC. A version of FIFA 15 will also release on the Wii™, Nintendo 3DS™, and PlayStation®Vita handheld entertainment system. Not all game features are available on all gaming platforms.

For more information about EA SPORTSFIFA 15 visit or join the EA SPORTS community at Follow us on Twitter @easportsfifa and use the hashtag #FIFA15.  For information about FIFA 15 visit The game is rated E by the ESRB. Assets are available at

Marketing undermining Major League Soccer’s profile in Southern California

Just when it appears Major League Soccer marketing mavens couldn’t get any more obtuse when it comes to the Southern California marketplace and selling the sport in general, along comes a confounding series of statements over the last seven days that suggest otherwise.

First up last week: an updated league logo.

Out go the immediately identifiable ball and cleat that’s been around since the league’s 1996 inception. In comes a simple crest reading “MLS” across half of it — and absolutely nothing else on the other half.

So we go from a retro logo the league believed was outdated to one that means nothing to anyone at all.

Read full article

Friday, September 19, 2014

MLS Next 2014 Clint Dempsey wit XO and Trae tha Truth

Clint Dempsey, of the Seattle Sounders and captain of the US Men's National team, at #MLSNext FIFA Launch event in New York City on Thursday, September 18th, 2014 jumped on stage to rap with XO and Trae tha Truth to perform songs from upcoming album The Redux.

MLS Gives Itself a Makeover With New Logo

Fresh off a wildly popular World Cup in the USA, Major League Soccer (MLS) is aiming to continue its momentum Stateside with a new look.

The league on Wednesday announced a new logo (a crest, in soccer terms) that executives say was sorely needed after two decades of existence and with major plans for the future.

Read full article

Tuesday, September 16, 2014

Listen to the FIFA 15 Soundtrack

When FIFA 15 launches in North America on September 23, the soundtrack will feature more than 40 tracks from artists around the world.

The bands you love - including Foster the People, The Kooks, and Kasabian and hot new artists like Broods, Milky Chance, Magic Man, Jungle, and Vance Joy all come together in a mix that includes brand new music from Nico & Vinz, Madeon, and Elliphant.
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Monday, September 15, 2014

Raynforest: Identifying Sports Marketing Influencers

A key trend in digital and social media marketing is identifying influencers and their scope of influence. LinkedIn recently put in place a list of the most influential users in a participant's network. Klout has long curated lists of influential consumers by category, but the metric has often come under fire for lack of transparency in how rankings are determined. Marriott quietly rolled out a mechanism to identify influencers to drive social conversation, which is still in beta. Each of these companies is trying to drive engagement and encourage influential consumers to continue participation and spreading word of mouth about the brand through quantifying consumer influence.

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Friday, September 12, 2014

Feel the Game in FIFA 15: New Ad Campaign Featuring Lionel Messi Plunges Players into the Action on the Pitch

Football is the world’s greatest drama and EA SPORTS™ FIFA 15 will put fans center stage. So close to the real thing, FIFA 15 takes fans on a dramatic ride - immersing them in the game so they feel and experience everything that happens on the pitch.

Launching today, the ‘Feel The Game’ campaign celebrates the arrival of FIFA 15 and depicts how players are now so close to the action they can literally feel the emotion of every tackle, save, and goal. Created by Wieden+Kennedy Amsterdam, the global campaign kicks off with an epic 2:15 film that puts FIFA 15 fans at the heart of the action. Watch the video here

Immersed in the game’s world, the film shows FIFA fans experiencing everything that the players feel. Fans are plunged onto the pitch for an in-game view of the action, separated only by a thin television screen. The action also seeps into their environments; when it rains in game, it pours in their loft; when a player receives a crunching tackle, the FIFA fan takes the impact and falls across the room; and when players rise in unison to protect their goal, objects in the room rise to the occasion.

Lionel Messi plays the hero - even one of the world’s greatest football players can feel the emotion of FIFA 15.

The campaign airs globally starting today, with versions of the film running across TV and digital channels. The full-length 2:15 TV commercial will also air on US TV broadcast during the Manchester United match on Sunday, September 14th. 

Tuesday, September 9, 2014

Top 10 Latin American Players in FIFA 15

In response to EA SPORTS recently releasing the Top 50 overall players in FIFA 15, we have compiled a list of the top 10 Latin American players in the game. These players, all of whom play for top European clubs, are rated based on certain KPIs like dribbling, shooting, passing, defensive ability among others. Player rankings also factor in players physical skills like endurance, stamina, and strength. They also take into account a player’s recent form leading into the year as well as their work rate, skill with their weak foot and their ability to perform skill moves. 

10. Arturo Vidal (Overall Ranking 35)
Arturo Vidal of Juventus comes in at number 35 in this year’s FIFA rankings. He is a well-rounded box-to-box midfielder who has high ratings in many key categories. He is a very good passer and tackler of the ball who can cover lots of ground in the game without getting too tired.

 9. Edinson Cavani (Overall Ranking 33) 
Cavani comes in at 33 overall in this year’s FIFA rankings. Cavani is a big, strong striker who can also operate on the right wing. He is a good finisher of the ball and a physical player that defenders have a tough time playing against.

8. James Rodriguez (Overall Number 32) 
Real Madrid’s new Colombian signing James Rodriguez comes in at 32 overall in this year’s FIFA rankings. James is a versatile player who can play on the wing or as an attacking midfielder. He has great vision and passing ability in addition to good dribbling skills.
7. Neymar (Overall Number 30) 
FC Barcelona’s Neymar is ranked 30 overall in this year’s FIFA. Neymar is an exciting player to play with, as he is a great dribbler with a strong repertoire of skill moves. He is a good finisher of the ball who is also good at setting teammates up with goal-scoring opportunities.

6. Angel Di Maria (Overall Number 25) 
Manchester United’s new addition Angel Di Maria comes in at number 25 overall. Di Maria is mainly a left footed player who excels at taking on players in one on one situations and is great at setting up teammates for goal scoring opportunities.

5. Sergio Aguero (Overall Number 24)
Aguero comes in as the 24th best player overall in this year’s FIFA. Aguero is a good two-footed player with good ability to beat players off the dribble and has great finishing skills.

4.   Thiago Silva (Overall Number 16) 
Thiago Silva is ranked number 16 in this year’s overall FIFA rankings. Silva works very hard on the defensive end and is physically a very strong player that attackers have a hard time getting the better of. He is good in the air and he is a strong tackler of the ball.

3.   Radamel Falcao (Overall Number 12)  
Falcao is the 12th best player overall in this year’s FIFA. Falcao is a very physically imposing player with a strong work rate who excels at finishing in a variety of ways and using his superior athleticism to get in scoring positions. 

2. Luis Suarez (Overall Number 7)
Suarez is the 7th best player overall in this year’s FIFA and second among Hispanic players. He excels in crucial categories for a striker as he is good with both feet and is strong at shooting and dribbling.

1.   Lionel Messi (Overall Number 1) 
Messi is again the highest rated player in this year’s FIFA as he ranks highly in all attacking phases of the game. He excels in categories crucial for a Center Forward, like dribbling, shooting and passing.

Mindpix Announces Broad Revenue Partnership With Mundial Sports Network, the Leading Latino Sports Network

Mindpix Corporation (OTC Pink: MPIX) (PINKSHEETS: MPIX), ("Mindpix" or the "Company"), today announced a wide ranging agreement with Mundial Sports Network intended to accelerate Mundial's content syndication, technology development, and expands its leadership position for the large and fast growing base of Latino soccer fans across the United States. Mundial Sports Network is a leading online sports network featuring over 250 leading sports destinations targeting Latinos, and highly ranked with monthly traffic of over 3.8 million unique US visitors according to comScore.

In this wide-ranging agreement, Mindpix Media Services will provide Mundial Sports Network with brand packaging, video distribution, advertising and monetization services as well as expanded mobile distribution for all Mundial existing and newly developed video content. The strategy will work to drive visibility across all multi-media platforms and increase revenue generation for Mundial and its growing roster of syndication and brand advertiser partners.

In addition to the existing opportunities, Mundial and Mindpix are collaborating on strategies to leverage their existing distribution networks for numerous intentional Soccer clubs in the UK, Italy and Spain to reach the large US Hispanic audience for international soccer. During the recent World Cup (June 12 - July 13), the network's Fútbol Mundial social media pages garnered 18.6 million total impressions, according to the social media metrics website SproutSocial. Fútbol Mundial's Facebook page alone has amassed nearly 55,000 Likes over this timeframe to increase its lifetime total to over 1.2 Million Likes.

Felix Sención, Founder and CEO of Mundial Sports Networks stated, "Mindpix shares our vision of innovation with new digital content and expanded offerings in new media and mobile media platforms. Mindpix's end-to-end expertise in all things digital and video will allow us to focus on generating the best possible program content."

Victor Siegel, CEO and President of Mindpix Corporation, commented, "This is a fantastic opportunity to assist a well established industry leader to expand its offerings and revenues. Sports and specifically Hispanic sports has always been a focus for Mindpix. Through our new relationship with Mundial we will immediately monetize their existing and new video content but also will provide increased distribution to properties. I'm really impressed by Felix's vision and we are excited to work with the Mundial team to increase brand visibility on a global basis and drive revenue through our technology platform and our expanded multi-platform distribution network. This is an extraordinary opportunity to grow long term franchise intellectual properties for both of our companies."

About Mindpix Corporation 
Mindpix Corporation (OTC Pink: MPIX) (PINKSHEETS: MPIX) is a technology driven multi-platform media company focused on owning, creating and/or managing multi-media entertainment and sports and US Hispanic properties across the globe. Through a unique eco-system, MPIX provides the critical on-line video technology, production, digital marketing, audience development, payment services, sponsor acquisition, digital and traditional media distribution services to drive revenue for live and VOD (video on demand) events globally.

About Mundial Sports Network 
Mundial Sports Network is a leading Latino sports media company based in New York that owns and Founded in 1999 by entrepreneur Felix Sencion, voted by Crain's as one of their "40 under 40" to watch, Mundial offers advertisers direct access to the highly coveted U.S. Hispanic male sports fan. Mundial Sports Network is a leader in reaching US Hispanic sports fans online (*Ranking based on Mundial Sports Network's custom-defined ranking based on comScore data.) Coupled with its market-leading magazines, Fútbol Mundial and Béisbol Mundial, Mundial Sports Network's ability to reach and engage U.S. Hispanic male sports fans uniquely positions the company to deliver value on behalf of its advertiser partners. For more information visit

MPIX disclosure and financial information is published on OTC Markets and can be found at the following site:
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and as such, may involve risks and uncertainties. These forward looking statements relate to, amongst other things, current expectation of the business environment in which the company operates, potential future performance, projections of future performance and the perceived opportunities in the market. The company's actual performance, results and achievements may differ materially from the expressed or implied in such forward-looking statements as a result of a wide range of factors.

Monday, September 8, 2014

Hispanic Sports Marketing: A&M Launches Spanish Sports Radio Network

Texas A&M football fans who want to listen to the games in Spanish now have an option.

Wednesday, Aggie Athletics and Learfield Sports, which holds multimedia rights for A&M, announced a Spanish network that will broadcast all games, starting with South Carolina on August 28.

Sirius XM satellite radio will carry the broadcasts, along with a live stream on and on radio stations in San Antonio, Houston, El Paso and McAllen.

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Friday, September 5, 2014

Mediapost and Soccer America will hold Marketing: Soccer in New York

The 2014 World Cup in Brazil -- and its record U.S. TV audiences -- reminded everyone that the passion for soccer in America surpasses all other sports except NFL and college football. But the massive and relatively untapped marketing opportunity in soccer goes far beyond the four-year cycle of world Cup moments. 

And now marketers are waking up to the potential for aligning with one of America’s fastest-growing passions. Soccer not only has scale, but it leads the digital revolution toward making the “second screen” the first screen of choice for fans following the sport.

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Wednesday, September 3, 2014

UFC Celebrates Hispanic Heritage Month

The UFC® announced today the launch of a nationwide celebration of Hispanic Heritage Month featuring top Hispanic UFC stars. UFC heavyweight champion Cain Velasquez and The Ultimate Fighter® season one winner Diego Sanchez lead more than a dozen UFC fighters and personalities on a month-long celebration in honor of Hispanic heritage and to give fans the opportunity to meet their favorite Hispanic fighters. 

UFC partners and affiliates such as FOX Deportes, Metro PCS, Comcast, COX and Anheuser-Busch will also take part in the celebration. In addition, the UFC will team up with the MLS’ Houston Dynamo as well as the Chicago White Sox of Major League Baseball, for exciting fan events at upcoming sporting events. Along with the announcement of the UFC selling out UFC 180 in Mexico City on Nov. 15 and the breakthrough success of the first season of The Ultimate Fighter: Latin America, Hispanic Heritage Month will be the perfect celebration of diversity in the UFC and will showcase amazing Hispanic athletes proudly representing their culture.

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Friday, August 29, 2014

Red Bulls open new front in battle for hearts and minds in New York City

When the New York Red Bulls left their home field on Tuesday night, having defeated their Concacaf Champions League opponents, CD FAS, 2-0, a patient gaggle of El Salvadorian players waited to swap shirts in the tunnel. Despite the absence of Thierry Henry, for this night at least the remaining Red Bulls generated the nearest thing to star power in the stadium. 

In a year in which their long-term ability to draw crowds has started to come under threat from some ever-noisier new neighbours, any moment that shows the Red Bulls favourably has to be a good one for them.

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Thursday, August 28, 2014

Hispanic Sports Marketing: Key Biscayne tennis event renamed Miami Open presented by Itau

MIAMI — — For nearly 30 years, the star-studded, two-week tennis tournament held on Key Biscayne every March was referred to as the Winter Wimbledon or fifth Grand Slam, one of the crown jewels of elite pro tennis.

The problem was nobody knew its name.

On Tuesday, the tournament once known as the Lipton International, the Ericsson Open, the Nasdaq-100, the Sony Ericsson Open and most recently the Sony Open was re-branded the Miami Open presented by Itau.

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