Friday, December 18, 2009

Copa Jarritos, Novamex's Youth-Kids Soccer Program, Enjoys Unprecedented Success in 2009

EL PASO, Texas, Dec. 17 /PRNewswire-HISPANIC PR WIRE/ -- Nationally-known Mexican soccer expert and television commentator Fernando Schwartz announced that Copa Jarritos(TM), a national youth soccer program, exceeded all expectations in 2009. "More than 50,000 players aged 6 to 16 participated in Copa Jarritos this year," stated Schwartz, who has served as spokesperson of Copa Jarritos for the past 8 years, "Year after year, this program positively affects more people in more markets than any other corporate-sponsored youth-kids soccer program."

"Copa Jarritos was executed in nine markets, including Los Angeles, Stockton, Las Vegas, Phoenix, Dallas, Houston, Chicago, Georgia and the Carolinas," David Flynn, Marketing Director of Novamex(R), said. Novamex, and its brands Jarritos(R), Mineragua(R), Sidral Mundet(R) y Sangria Senorial(R), are the principal organizers and supporters of Copa Jarritos. "This is our way of giving back to our consumers with something they love: soccer!"

In each market, Copa Jarritos featured soccer celebrities including Ramon Ramirez, Manuel Sol, Gustavo Napoles and Fernando Schwartz at up-close "meet-and-greets" with consumers, media interviews and, most importantly, instructional clinics and a soccer tournament with young soccer players. "Our first and foremost objective is to provide kids in the community a healthy and family-oriented soccer environment," Salvador Vargas, Brand Manager of Novamex / Copa Jarritos said. He added that this has been the most successful year ever for Copa Jarritos, garnering additional support through partnerships with VOIT Sporting Goods and local Mexican consulates.

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