Tuesday, December 22, 2009

Dominican Beer Co. Partners With Miami Heat

Presidente plans to broaden its appeal beyond its Hispanic consumers, becoming the Miami Heat's official import beer. "Consumers noticed us before, but not as much as we had hoped," Commercial manager for Presidente USA, Felix Sencion, said. The Dominican Republic-based beer company previously focused more on creating awareness through billboards rather than events. Presidente now plans to ramp up its marketing efforts with the Heat, to increase their exposure through programs both on-premises and off.

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