Wednesday, December 30, 2009

Record avocado movement expected for Super Bowl

Grower-shippers and industry officials expect record movement of avocados in the run-up to Super Bowl 2010.

With 80 million pounds expected to be shipped in the 18 days leading up to the game, this year’s total will blow by the 53.5 million pounds sold last year, said Jan DeLyser, vice president of marketing for the Irvine-based California Avocado Commission.

If it meets expectations, Super Bowl 2009 also will easily surpass Cinco de Mayo 2009 as the largest single event for avocado sales ever, DeLyser said. About 63.6 million pounds were sold then.

To get an idea of what 80 million pounds looks like, DeLyser said, imagine Miami’s Landshark Stadium buried endzone to endzone in almost 31 feet of avocados.

DeLyser is confident the demand will be there to meet the mammoth supply. The retailers she and other commission officials spoke with in December promised big promotions leading up to the game.

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