Tuesday, December 22, 2009

Your Client's Ad at the Super Bowl

When it comes to getting before the public in a major way, there's nothing that matches advertising during the Super Bowl, which takes place on Feb. 7 in Miami.

But there's more to advertising at the Super Bowl than running a 30-second spot. Advertisers can also reach football fans through out-of-home advertising in the Super Bowl host city itself. It's a way to be part of the Super Bowl, and perhaps even get air time, and at far less cost.

There are a number of options in the two weeks leading up to game day, from street light banners, bus wraps and sponsoring events such as press conferences and concerts to posting ad messages at the entrance to the stadium to having one's messages on display inside the stadium.

To find out how to get your client’s message at the Super Bowl, read on.

This is one in a Media Life series on buying out-of-home venues. They appear weekly.

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