Friday, January 15, 2010

Concern About Prices May Delay Bidding for Olympics

After years of bidding up fees for the rights to televise sports, U.S. media companies are putting on the brakes.

Richard Carrion, a member of the International Olympic Committee's executive board, said the organization is seriously considering delaying until next year the bidding for the U.S. media rights for the 2014 and 2016 Olympics because of the ongoing struggles of broadcasters hurt by a rocky advertising market.

The IOC had planned to sell the TV rights this spring following what they and TV executives believe will be strong U.S. ratings for the Vancouver Games.

"There is sufficient instability in the market that we may wait a bit," Mr. Carrion said. "We can wait until things settle down."

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