Friday, January 15, 2010
Continental to Sponsor MLS
The multiyear deal gives Conti the rights to use MLS league and team logos in its marketing, as well as signage at each U.S. stadium, 30-second ad spots in TV broadcasts and placement on the MLS Web site and in game programs.
CTNA’s parent company, Continental AG, already sponsors FIFA, which hosts soccer’s World Cup tournament. The U.S. sponsorship is a natural continuation of what the tiremaker has already been doing worldwide with the fast-growing sport, CTNA’s CEO, Matthias Schoenberg, told Reuters.
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