Friday, January 8, 2010

ESPN, Tecate renew boxing sponsorship deal

ESPN and Tecate beer announced the renewal of their boxing sponsorship agreement that aligns the company with ESPN’s Spanish and English-language boxing content on TV, online and on radio; highlighted by the title sponsorship of the Tecate Friday Night Fights Studio within weekly Friday Night Fights telecasts on ESPN2 and ESPN Deportes.

“Since 2007, boxing has embodied Tecate’s con caracter brand experience through the sponsorship of various marquee events. The extended relationship with ESPN Deportes will give us continuity in the sport and presence in key markets,” said Felix Palau, vice president of marketing for Tecate Equity. “We are confident that Tecate Friday Night Fights Studio paired with ESPN’s media support will help anchor the brand as the leading boxing sponsor.”

“Tecate is the leading brand in boxing today and we are thrilled to once again partner with them and their agency, MV42, on ESPN’s Friday Night Fights series and our boxing programming across ESPN platforms,” said John Fitzgerald, vice president, multimedia sales, ESPN Deportes, ESPN Audio. “This deal reinforces ESPN’s unique position in reaching Hispanic sports fans in English and Spanish.”

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