Tuesday, January 5, 2010

ESPN to launch 3D network in June

ESPN is going 3D. The venerable sports network will launch ESPN 3D on June 11 with a World Cup soccer match, creating what it says will be the first all three-dimensional television network to the home.

ESPN 3D expects to showcase at least 85 live sporting events during the first year. There'll be no reruns initially, so the network will be dark when there's no 3D event. Among other events planned for 3D broadcast: the Summer X Games (extreme sports), NBA games, college basketball and college football.

ESPN is committing to the 3D network through June 2011. "We're going to assess the viability of this as we did with all our businesses," says Sean Bratches, an ESPN executive vice president for sales and marketing. He's confident that sports fans will immerse themselves in the technology.

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