Monday, January 4, 2010

NFL needs L.A. to reach Latino market


Kai Ryssdal: There's been no shortage of truly big economic stories this year. Health care reform. Climate change and the Great Recession. We got 'em all. But there was also a whole bunch of news that didn't make the headlines. We've been asking some of our regulars to muse on some of those. Here's commentator and sports writer Jon Wertheim's nomination.


JON WERTHEIM: The NFL is by far the biggest American sports league period. It generates billions in television revenue, and if you need more evidence just look to the unchecked growth of the Super Bowl. The proof is abundant: Pro football is the king of American sports. And because of that the most important sports business story is going to be about football.

I know what you're thinking, it's gotta be about the tumultuous season of the Washington Redskins and the fact that the fans were near revolt in D.C. Nope.

So it's gotta be about the return of Brett Favre to the NFL and to the Minnesota Vikings no less. Not that either.

I'll give you a hint. It has to do with a terminator, a billionaire developer and a city filled with angels.

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