Thursday, January 21, 2010

NFL to Blitz Latinos at Super Bowl

Not content with its place as the biggest U.S. sporting event of the year, the National Football League wants to make the Super Bowl the most-watched sports event among Hispanics.

At stake is a growing viewership and a potential gold mine derived from Hispanic-targeted events, sponsorships and advertising.

The NFL is gaining momentum among Hispanic fans: according to the league, 2009 regular-season game telecasts averaged 1.1 million Hispanic viewers, the largest audience since 2003. (That year, NFL games averaged 780,000 Hispanic viewers.)

In addition, Hispanic viewers accounted for 6.7% of the NFL's total viewing audience, with five games averaging more than 2 million Hispanic viewers, the most ever for one season.

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