Monday, January 25, 2010
Texas Rangers Partner With Spanish Beisbol Network
Eleno Ornelas will be returning for his 11 season and 8 season of providing the lead play-by-play commentary for the broadcasts. In addition, he will continue to contribute to the Rangers Hispanic marketing and community initiatives. Ornelas will be joined in the broadcast booth by Gerardo (Jerry) Romo. Romo comes to SBN after having spent six seasons with the Arizona Diamondback where he served as an executive producer, reporter and writer for a variety of D-backs programming, and also was the broadcaster for the club's Spanish TV telecasts.
"This announcement represents a milestone for the Texas Rangers," said John Blake, Rangers executive vice president of communications. "The partnership with SBN allows us to upgrade and expand the products and services we offer our Hispanic fans and sponsors. Our Spanish-speaking fans have provided tremendous support and loyalty over the years, and it gives us great pleasure to continue to serve this valued audience."
The Spanish Beisbol Network (SBN) was founded in 2001 as a premier sports media broadcasting and content company. Through the years, SBN has expanded its national footprint within Major League Baseball and evolved into a multi-layer marketing platform using the high passion point of baseball to connect teams and brands with the Latino community. SBN currently has contracts with the Boston Red Sox, Philadelphia Phillies, Washington Nationals, Oakland Athletics, Los Angeles Angels of Anaheim, CBS and the New York Yankees, and the Caribbean World Series. In addition, SBN is supporting other MLB teams in their Hispanic sales initiatives. SBN has created integrated marketing programs with baseball-related events and promotions designed to help sponsors reach the growing Hispanic population.
SBN kickoffs the season with the broadcast of the Texas Rangers spring training game on Friday, April 2 verses Kansas City from the Rangers ballpark. "We're proud to bring our first-rate Spanish language programming with Latino-focused baseball content to the Dallas-Fort Worth Hispanic community," states Bill Kulik, president of SBN. "We also look forward to working with the Rangers on Hispanic programs and special events for their fans. We thank the Texas Rangers for their tremendous cooperation in making this deal a reality."
About the Texas Rangers Baseball Club
The Texas Rangers of the Major League Baseball's American League, enter their 39th season in Arlington, Texas in 2010. The club finished second in the A.L. West Division with an 87-75 record in 2009, the fourth best overall mark in the league. The Rangers play their home games at the beautiful Rangers Ballpark in Arlington, which opened in 1994. Texas finished with a home attendance of 2,156,016 in 78 dates in 2009, a Major League best increase of 3,318 per date from 2008. For more information about the Texas Rangers, please visit http://www.texasrangers.com/.
About Spanish Beisbol Network
The Spanish Beisbol Network (SBN), founded in 2001, is a multi-layer sports marketing and media broadcasting company for Spanish-language baseball content. SBN currently has contracts with the Boston Red Sox, Philadelphia Phillies, Washington Nationals, Oakland Athletics, Los Angeles Angels of Anaheim, CBS and New York Yankees, and the Caribbean World Series. In addition, SBN supports other MLB teams in their Hispanic sales initiatives. In 2008, SBN was acquired by Celeritas Management Inc. (www.celeritasmgmt.com). Celeritas Management, a portfolio management and operating company funded by Palladium Equity Partners, LLC, seeks to invest in and grow businesses in the sports, entertainment, and marketing services industries by bringing together innovative assets with talented management. Celeritas partners with companies whose products and services strike a chord with the passions of American consumers, especially the Hispanic demographic. For more information about SBN, please visit http://www.beisbol.net/.
First Call Analyst:
Source: Spanish Beisbol Network
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