Thursday, February 4, 2010
BeBevCo & Daisy Ramirez Motorsports Enter Second Truck With Carlos Contreras in Daytona
Contreras has an impressive amount of experience and success behind the wheel of a stock car, and is no stranger to the ranks of the NASCAR stage. With 70 NASCAR Camping World Truck starts, and 15 NASCAR Nationwide starts under his belt, Contreras also has claimed 8 series championships in his native Mexico. "His popularity and prestige among Latin American racing fans made him a perfect fit for the second DRM entry with the Potencia Energy Blast Chevy," said team owner and BeBevCo COO Daisy Ramirez.
NASCAR has the fastest growing Hispanic fan base of any major sporting market, and with Contreras being a seasoned veteran with major appeal for Hispanic viewers, BeBevCo is excited to have him representing the Potencia Energy Blast product. Carlos has opened doors for Hispanic drivers hoping to reach the 3 premier series of NASCAR by being the first full time driver in history in one of the NASCAR series. "It is a perfect match for our marketing plan to have Carlos in the seat at Daytona, and is also a perfect match for the racing program to have a driver with his experience and success to help us grow on both ends," said BeBevCo CEO Brian Weber. "Alpina Water will be also on our truck at Daytona as we move closer to an exclusive distribution partnership in all of Central America with them for Koma Unwind and Potencia Products," added Brian
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