Tuesday, February 2, 2010

Boy Scouts launching initiative to attract Latino youngsters

In an era of instant text messages, eye-popping video games and constant soccer practice, can an outfit touting the merits of woodcraft, civic virtue and campfire sing-alongs attract today's seen-it-all kid?

Specifically, a Latino kid who might be wrestling with questions of how and where to fit in?

The Boy Scouts of America is preparing to find out.

On the cusp of its 100th anniversary — and in the face of daunting membership declines — the organization is launching a campaign to recruit Latino youth. Denver is part of a national pilot program.

"The challenge we have is that there's very little understanding of what Scouting is about in the Hispanic community, at least in the first- and second-generation families," said Marcos Nava, who heads the Irving, Texas-based BSA's Hispanic Initiatives.

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