Tuesday, February 2, 2010

CBS Sells Out Super Bowl Ads, Some Top $3 Million

Feb. 1 (Bloomberg) -- CBS Corp., owner of the most-watched U.S. television network, said it sold all of its Super Bowl advertisements, with prices for the most-expensive spots exceeding $3 million.

The National Football League championship game on Sunday between the New Orleans Saints and Indianapolis Colts could attract 100 million viewers, Jo Ann Ross, head of advertising sales at New York-based CBS, said today in an interview. She declined to specify total ad revenue.

CBS’s highest-priced Super Bowl ads will exceed the highest rates from last year, when the NFL championship aired on General Electric Co.’s NBC, Ross said. NBC sold a record $206 million in advertising during last year’s match-up between the Pittsburgh Steelers and the Arizona Cardinals. The Steelers’ victory attracted 95.4 million viewers.

“It always comes down to the end,” Ross said. “When you have fewer spots available, you raise prices.”

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