Saturday, February 20, 2010

Monetizing Sports Content Online

Led by the trailblazing efforts of Major League Baseball, other top US sports leagues have made huge strides in streaming live-game content on a paid basis. MLB has built its initial online streaming package into a paid content franchise that in 2009 generated at least $40 million, according to the Sports Business Journal.

The potential of online streaming is also sinking in at the NFL, NBA and NHL.

To avoid alienating broadcast partners, many leagues prevent streaming of in-market games and make other efforts to curb cannibalization of their other revenue streams. But fans are demanding platform-agnostic access to games, and sports leagues are increasingly willing to provide it.

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