Thursday, February 18, 2010

Tecate Returns As Sponsor Of The 36th Annual Toyota Grand Prix Of Long Beach

Tecate and Tecate Light announced today their renewed sponsorship of the 36th Annual Toyota Grand Prix of Long Beach, set to take place April 16-18.

As the exclusive malt beverage sponsor of the three-day event since 2002, Tecate will complete racing fans' experiences by launching a variety of consumer promotions, as well as a music and entertainment program.

"During the last nine years, Tecate Light and Tecate have experienced the importance of the Toyota Grand Prix of Long Beach among racing aficionados and residents of Southern California. As we've witnessed Hispanic attendance grow from 6 percent in 2001 to 30 percent in 2009, it has become our mission as authentic Mexican cerveza brands to launch initiatives that go beyond simply adding our logo to the track barriers," said Felix Palau, vice president of marketing for Tecate equity. "In mid-March, we'll debut a complete activation program designed to connect with Spanish- and English-speaking adults. Whether it is through our discounted ticket promotions at retail, or the live performances on the Tecate Light stage, we're ensuring that racing aficionados can enjoy every aspect of the event."

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