Thursday, March 11, 2010

CBS Sells Out of Online March Madness Inventory

CBS says it has sold out its ad inventory for March Madness On Demand, its upcoming live streaming of all 64 games of the NCAA men’s basketball tournament.

“There is no inventory left,” said Jason Kint, svp and general manager. “I will still take advertisers’ calls, but I’m not sure what else we could sell at this point.”

Kint said that despite a still-tough economy, the ad market had improved versus last year when the network took in close to $30 million in additional online ad revenue for MMOD. According to Kint, more advertisers have signed on this year versus last, including both brands that are advertising during CBS’s broadcast coverage of the tournament and several Web-only advertisers.

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