Tuesday, March 23, 2010

DEWALT Announces Partnership with Golden Boy Promotions and Ultimate VIP Experience Sweepstakes

Sweepstakes Gives Customers a Chance to Win a Trip to Attend the Cinco de Mayo Mayweather vs. Mosley Fight in Person

TOWSON, Md., March 22 /PRNewswire-HISPANIC PR WIRE/ -- DEWALT, a leading manufacturer of industrial power tools and accessories, is proud to announce their year-long partnership with Golden Boy Promotions, which includes the sponsorship of the Mayweather vs. Mosley: "Who R U Picking?" fight between Floyd "Money" Mayweather Jr. and Sugar Shane Mosley on May 1, 2010. In celebration of this fight, DEWALT is pleased to host a series of promotional events in select markets. These promotions include offering participants a DEWALT Pay-Per-View(R) voucher with the purchase of $250 or more in DEWALT products and the opportunity to enter the Ultimate VIP Experience Sweepstakes, beginning on March 22, for a chance to win the grand prize of attending the fight in person at MGM Grand in Las Vegas.

"At DEWALT, we are proud to partner with Golden Boy Promotions and make what will be a legendary Cinco de Mayo fight accessible to our customers through HBO Pay-Per-View(R) vouchers and a chance to win a VIP experience at the fight," said Hector Vallejo, Multicultural Marketing Manager for DEWALT. "Additionally, DEWALT and Golden Boy Promotions share a commitment to power, dependability and strength, which will allow us to reinforce our brand promise to professional contractors nationwide."

"We are thrilled to work with DEWALT again this year and have them on board as a sponsor of the upcoming fight between Mayweather and Mosley," said Oscar de la Hoya, President of Golden Boy Promotions. "Like DEWALT, Golden Boy Promotions strives to be the best in the industry, so this partnership represents a joint effort to exceed expectations and engage our fans and customers in new and exciting ways."

Throughout March and April, DEWALT will hold various High Impact Events at The Home Depot(R) stores in select markets to generate excitement leading up to the Mayweather vs. Mosley fight. At the High Impact events, which will include fighter appearances, attendees will have the chance to test the newest DEWALT products, receive special tool discounts and have the opportunity to register to win the DEWALT Ultimate VIP Experience to attend the fight in person. Airfare, hotel reservations, meals and tickets to the fight will be included in the grand prize. Additionally, attendees who purchase more than $250.00 of DEWALT products will receive a DEWALT Pay-Per-View(R) voucher that may be used on fight night.

DEWALT will also give over eight thousand dollars in prizes to various Ultimate VIP Experience Sweepstakes winners. Among the prizes, DEWALT will award ten second place winners a DCD760KL Compact Lithium-Ion Drill Kit and five first place winners a DCK265L Compact Lithium-Ion Combo Kit. One grand prize winner will be awarded an all expenses paid trip to attend the Cinco de Mayo Mayweather vs. Mosley fight with VIP access to the weekend's events including press conferences, weigh-ins, meet and greets, pre and post-fight parties and autographed items.

No purchase necessary to enter or win the promotions. More information on the Ultimate VIP Experience Sweepstakes, promotional events, DEWALT's partnership with Golden Boy Promotions, and the official Rules and Regulations will be available at http://www.dewalt.com/VIPEXPERIENCE.
HBO Pay-Per-View(R) is a registered trademarks of Home Box Office, Inc. and is used for descriptive purposes only. The Home Depot is a registered trademark of Homer TLC, Inc. Used Under License.

Mayweather vs. Mosley "Who R U Picking?" is promoted by Mayweather Promotions and Golden Boy Promotions and sponsored by DEWALT among other brands. The 12-round welterweight mega-bout will take place Saturday, May 1, 2010 at the MGM Grand Garden Arena in Las Vegas and will be produced and distributed live on HBO Pay-Per-View(R).

About DEWALT (http://www.dewalt.com/)
DEWALT is a leading manufacturer of industrial power tools and accessories with more than 300 power tool and equipment products as well as 1000 power tool accessories, including corded and cordless drills, saws, hammers, grinders, routers, planers, plate joiners, sanders, lasers, generators, compressors and nailers, as well as saw blades, metal and masonry drill bits, abrasives, screw driving accessories and more. DEWALT tools can be found wherever tools are sold, nationally and internationally. With more than 1,000 factory owned and authorized locations DEWALT has one of the most extensive service and repair networks in North America.


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