Friday, March 12, 2010

ImpreMedia and Top Rank Announce Innovative Multiplatform Marketing Campaign to Support March 13 Pacquiao vs. Clottey World Welterweight Championship

NEW YORK--(BUSINESS WIRE)--ImpreMedia, the No. 1 Hispanic News and Information Company in the U.S. in Online and Print has partnered with Top Rank, Inc. to develop a dynamic multimedia program to deliver pay-per-view subscriptions to the World Boxing Organization (WBO) welterweight showdown between Manny Pacquiao and Joshua Clottey.


Entitled “The Event” (http://pacmanclottey.com/), the much anticipated bout will take place Saturday, March 13, 2010 at Cowboys Stadium in Arlington, Texas, and will be produced and distributed live on HBO Pay-Per-View® beginning at 9pm ET/6pm PT.


Hispanic boxing enthusiasts can interact with their favorite sport via impreMedia’s “Round 13” or “Round Trece” (http://www.round13.com/) social media component. “Round 13” enables fans to view videos and the latest boxing news, share ideas, debate via forums and discuss other related boxing topics.


Considered by many as the greatest Filipino fighter in history, Manny (“Pacman”) Pacquiao (39-3-2, 37 KOs) is the first boxer in history to win seven world titles in seven different weight divisions and is almost certainly a future boxing Hall of Fame inductee. Joshua Clottey (35-3-0, 20 KOs) is a welterweight boxer from Accra, Ghana and is the former IBF Welterweight champion.


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