Tuesday, March 2, 2010

NBC’s Last Day of Olympics Draws 19.8 Million Viewers

March 1 (Bloomberg) -- NBC’s final night of Olympics coverage attracted 19.8 million viewers, carrying the network to victory in the Nielsen ratings, according to preliminary data.

The broadcaster, part of General Electric Co., also drew 5.3 percent of the 18-to-49-year-old viewers advertisers target to the final night in Vancouver, according to Nielsen Co. data supplied by the networks today, the most for prime time.

NBC’s Olympics coverage averaged 20 percent more viewers than the Winter Games four years ago, and lifted the New York- based network into third place from last among U.S. broadcasters in viewers ages 18 to 49. Through 17 nights, the Vancouver Olympics averaged a 6.6 percent higher rating in the age group, compared with the 2006 games, according to Nielsen data.

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