Monday, March 8, 2010

Q&A with Saskia Sorrosa, Sr. Director for Hispanic marketing NBA

Why is Noche Latina important?
Hispanics make up 15 percent of the NBA's fan base -- a larger proportion than any other major U.S. professional sport. Noche Latina is an opportunity for the league to thank these Hispanic fans for their support while delivering the excitement of the NBA in a way that customizes their experience and celebrates the diversity of our sport.


This season, we are celebrating Noche Latina throughout the month of March with special telecasts and in-arena festivities, including distinctive NBA team uniforms. Noche Latina events will be supported with television and radio advertising on media across the country as well as on the league's Spanish-language Web site, NBA.com/enebea.


Noche Latina merchandise, including the special game jerseys produced by adidas, will be available for sale at the NBA Store on Fifth Avenue in New York City, Champs Sports retail stores, online at NBAStore.com, and at in-arena stores for participating teams.


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