Monday, March 29, 2010

U.S. Spanish speaking soccer fans can stay informed with new mobile service

GolTV, a soccer network, is convinced a high percentage of Latinos carry cell phones, go online daily and prefer to do business in Spanish. The company is hoping Spanish speaking Latinos in the 25 United States Latino markets, including Puerto Rico, where it has a presence want to stay informed about the latest in soccer news. It teamed up with LatCel, a Latino mobile entertainment company, to offer fans of the sport the latest updates via their cell phones through GolTV Móvil. The new Spanish-language mobile service, located at m.goltv.tv, promises soccer fans, mostly men, instant access to international soccer news, scores, and video highlights.


LatCel built and manages the mobile platform and its capabilities, as well as the relationships with the cellular operators. GolTV’s role is to provide the content, including the news feeds, and video highlights. Promotion will be ongoing and target the network’s existing audience; marketers will rely heavily on network on-air promos, website advertising on the network portal (goltv.tv), social media efforts, a bilingual press release and an e-newsletter.


According to a company representative, the network has high penetration of Hispanic households in the top 25 Hispanic markets. The new platform is being promoted to those who likely already watch the network who want to stay connected to their favorite leagues, teams and tournaments while on the go.


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