Thursday, March 11, 2010

Visa Extends FIFA-Themed Marketing Campaign to Global Audience

SAN FRANCISCO, Mar 10, 2010 (BUSINESS WIRE) -- Visa Inc. /quotes/comstock/13*!v/quotes/nls/v (V 91.84, +0.32, +0.35%) , a FIFA partner and the preferred card of the 2010 FIFA World Cup(TM), today announced an extension of its first-ever global FIFA-themed marketing campaign -- Go Fans. The global campaign, which originally debuted in Latin America in 2009, includes television, print and out-of-home advertisements, usage promotions, experiential offers for cardholders and merchant discounts. Go Fans was developed to connect with football fans worldwide to drive preference for and usage of Visa products, promote Visa's association with the 2010 FIFA World Cup South Africa(TM) and reinforce the ways in which Visa enhances the fan's FIFA World Cup(TM) experience. Today, 78 markets throughout the world are activating Visa FIFA-themed marketing programs with over 200 clients.

Utilizing the flexibility of the More people go with Visa campaign, advertising creative from the Go Fans campaign will be customized and will appear in 30 markets around the world to strengthen the campaign's relevance in those regions. In addition to Go Fans, customized advertising extensions of the campaign will utilize Go Football and Go [Country] (e.g. Go Brazil) taglines.

"Football fans are unlike any other sports fans in the world. We've created a campaign that captures these fans' inspirational passion for the game, taps into their nationalistic pride and reminds them how Visa can help enhance their experience," said Antonio Lucio, Chief Marketing Officer of Visa Inc. "Building off Visa's legacy of creating integrated marketing campaigns in support of global sporting events, our platform enables us to reinforce the ways that Visa enhances the fan's World Cup experience while also advancing our own business and that of our clients."

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