Wednesday, April 7, 2010

Familia Camarena Tequila(R) Turns an MLB Double Play Landing High Profile L.A. Angels and S.F. Giants Marketing Sponsorship Deals

LOS ANGELES, April 6 /PRNewswire-HISPANIC PR WIRE/ -- Just over a week following their official U.S. introduction, Familia Camarena Tequila joins Major League Baseball's Opening Week festivities by announcing prestigious marketing sponsorship agreements with two of California's most celebrated baseball franchises. In separate deals with the Los Angeles Angels of Anaheim and the San Francisco Giants, Familia Camarena Tequila has secured rights to extensive in-stadium exposure throughout each of the franchise's 81 home games during the 2010 regular season.

"Attending an Angels game is all about the fan experience," said Dennis Kuhl, Chairman, Angels Baseball, LP. "As a franchise, it is our goal to ensure that fans leave the ballpark with a lasting positive impression. We achieve this by aligning with partners like Familia Camarena Tequila whose sponsorship will add an exciting layer of variety to the Angels Baseball experience."

With distribution of Familia Camarena Tequila launching first in California and Nevada, the regional benefit of consistent baseball fan loyalty paired with the high frequency of games packed into the six-month MLB season position the Angels and Giants as ideal partners for jumpstarting west coast awareness of the new premium tequila brand.

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