Tuesday, April 27, 2010

ImpreMedia and Golden Boy Promotions Announce Innovative Multiplatform Marketing Campaign to Support Mayweather vs. Mosley WBA World Welterweight Championship

NEW YORK--(BUSINESS WIRE)--ImpreMedia, the No. 1 Hispanic News and Information Company in the U.S. in Online and Print, has partnered with Golden Boy Promotions to develop a dynamic multimedia program to deliver pay-per-view subscriptions to the World Boxing Organization (WBO) welterweight showdown between Floyd Mayweather and Shane Mosley.

Entitled “Who R U Picking?” (www.whorupicking.com), the much anticipated bout will take place Saturday, May 1, 2010, at the MGM Grand in Las Vegas, Nevada. It will be distributed live on HBO Pay-Per-View® beginning at 9pm ET/6pm PT www.hbo.com/#/boxing/fights/2010/05-01-shane-mosley-vs-floyd-mayweather.

The 12-round battle matches two of the most prominent boxers today, matching current WBA welterweight champion Shane Mosley (46-5-39 KOs) against Floyd Mayweather (40-0-25 KOs), thought by many to be the best boxer of this era.

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