Thursday, April 15, 2010

ImpreMedia and R. Paniagua, Inc. Sign Strategic Marketing Agreement

NEW YORK--(BUSINESS WIRE)--ImpreMedia, the No. 1 Hispanic News and Information Company in the U.S. in Online and Print, has signed an agreement with R. Paniagua, Inc. (RPI), a marketing communications company serving the U.S. Latino market, to develop customized, multiplatform sports programs. The integrated programs focus on three sports - boxing, baseball and dominoes, sports that enjoy a particularly rich history with the Hispanic market throughout the U.S.

The agreement combines the unique strengths of impreMedia’s digital, mobile and print platforms with RPI’s expertise in grassroots promotional events. The sports packages will be sold by both impreMedia and RPI on a regional and national level.

“ImpreMedia strives to provide its online viewers and print readers with a best-in-class user experience. Leveraging RPI’s expertise and in-depth knowledge in three sports that are highly relevant to the Hispanic community is yet another way that we can expand our audience relationship,” said Erich G. Linker, Sr. VP Sales, at impreMedia. “Programs customized with relevant and compelling content, up-to-date information, and events that are highly desired by our audience will provide marketers with a rich environment to build their brand and increase sales,” Linker concluded.

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