Monday, April 19, 2010

Lakers, league campaign to widen their Latino bandwagon

By MATT CALKINS
The Press-Enterprise


LOS ANGELES - It's Kobe's team. It's Kobe's town. Some would argue that until another franchise supplants the Lakers as champions, it's Kobe's league as well.


But for one night, it was Pau's crowd.


Taking part in the NBA's "Noche Latina" promotion four Sundays ago, the Lakers changed their uniforms to read "Los Lakers," which is how the team name is spoken in Spanish. As a result, thousands of fans waved sticks sporting the mug shot of Pau Gasol, the Lakers All-Star center from Spain, who admitted that the scene was slightly different than what he was used to.


"I tried not to look into the stands after I made a shot because it was a little weird seeing all of those," Gasol said.


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