Friday, April 16, 2010

Mundial Upgrades: New Online Sports Net, Digizines

The Mundial Group is on a tear. First, the 10-year-old Latino sports marketing company is changing its name to Mundial Sports Network. Second, it's launching the Mundial Online Sports Network, a digizine, and an upcoming mobile site.

Mundial says it's the first dedicated U.S. Hispanic online sports network. Advertisers are sold on the net's vertical reach, which it claims is 3 million. Plus, potential ad buyers will be able to create customized campaigns, including sponsorships and branded entertainment opportunities with cross-platform reach.

MSN will also offer digital versions of Futbol Mundial, Beisbol Mundial and Boxeo Mundial magazines. More than 950,000 copies are distributed per issue, with a readership of over 2.8 million, says the company. Audio and video can be inserted into digizine ads, syndicated by eBlasts.

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