Thursday, April 1, 2010
NFL, NBA and Fox Sports Executives to Be among Speakers at LatinVision’s “Marketing to Latinos” Conference April 7 in New York
The event will be held at Prince George Ballroom in New York on April 7, 2010. The speakers will address sports marketing issues relevant to the Hispanic community and will discuss best practices to reach Hispanic consumers using sports multimedia platforms.
"Sports of all kinds are capable of driving and even changing behavior,“ said Carlos Vassallo, CEO of Latin Media Inc. ”This is why we wanted to kickoff our new conference series with this theme.”
“In an ever-changing Latin market place marketers must stay on top of current topics and trends as well as success stories and best practices of current players who successfully are leveraging and taking advantage of this Latino passion.”
According to the U.S. Census Bureau, Hispanics represent a one trillion dollar market today, and sports especially with the incoming World Cup seems to be the best way to get a lot of attention from consumers, Vassallo said.
The one-day conference will feature a morning-evening format, with the morning session bearing the panels and presentations from 8:00 AM until 12:30 PM, and an afternoon session after work, from 6 PM to 9 PM, designated for networking and one-on-one exchanges.
The panel presentations will be live-streamed to Latin America, Spain and Portugal by LatinVision’s partner NetStairs and promoted in English, Spanish and Portuguese by partners Business Wire and Business Wire’s LatinoWire.
The panelist Lineup includes:
Tomasito Bobadilla, CEO, BFM Movimiento;
Michelle Bella, VP Marketing, ESPN Deportes;
Lucas Rubin, Director Master of Science Program Sports Management, Columbia University;
Tom Maney, SVP, Fox Sports en Español;
Saskia Sorrosa, Senior Director of US Hispanic marketing, NBA;
Alvaro Saralegui, SVP, NFL;
Marco Lopez, SVP, Relay Worldwide;
Michael Gandler, SVP Business Development, United Soccer Marketing;
Mario Flores, Managing Director, Sportivo;
Jorge Hidalgo, Sr. Exec VP Network Sports, Telemundo;
Chris Michel, Director of Diversity, USTA
Nora Favelukes, Managing Director, Wines of Brazil
For more information about the conference, to register and sponsor: www.latinvision.com/conference/sports and www.latinvision.com/conference/sports/mediakit.pdf
To learn more about LatinVision Media 2010 Conferences Series: www.latinvision.com/marketing
About LatinVision Media
LatinVision Media, Inc. is a New York-based company that operates business portals targeting U.S. Hispanic and Latin American entrepreneurs, business owners, executives and professionals in small and medium-sized companies. LatinVision portals include: www.latinvision.com; www.latinvision.com/finance; www.latinvision.com/jobs; www.latinvision.com/digital among others. For more information: http://tinyurl.com/LatinVision
About Business Wire
Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure vehicle in the United States, Canada, the UK, France, Germany and other EU markets, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into the EDGAR and SEDAR systems.
Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.
Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at http://www.businesswire.com/.
NetStairs® celebrates its 10th anniversary. Since 2000, the company has pioneered and built open standard media infrastructures and platforms for ad agencies, global brands, publishers, TV stations, broadcasters, event promoters, content aggregators, and enterprises with CMS Web 2.0 / Web 3.0 sought solutions. As an intelligent media delivery enabler, NetStairs platforms are founded on industry standards with focus on interactive, live, on demand, and streaming protocols. For more information, visit: http://www.netstairs.com/.
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