Wednesday, April 14, 2010
Republica Adds Miami Dolphins and Sun Life Stadium to Client Roster
Republica will handle marketing communications efforts, which will include advertising, public relations and interactive elements. The advertising will target the team's and the stadium's key audiences nationally and in South Florida and will include the first comprehensive bilingual - English and Spanish - marketing campaign in Dolphins history.
"We're thrilled to become the official marketing communications partner of the Miami Dolphins and Sun Life Stadium," said Jorge A. Plasencia, chairman and CEO of Republica. "The Dolphins are to Miami what Apple Pie is to America. As proud Miamians, we feel privileged to have been chosen to work alongside the owners and leadership team on elevating their brands nationally and in South Florida," added Plasencia.
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