Thursday, May 27, 2010

Coca-Cola Scores Global Hit with Campaign Anthem by K’NAAN for FIFA World Cup Sponsorship

ATLANTA--(BUSINESS WIRE)--‘Wavin’ Flag – Coca-Cola Celebration Mix’, the uplifting soundtrack recorded by K’NAAN for Coca-Cola and its sponsorship of the 2010 FIFA World Cup™, has already broken into the top ten on music charts in eleven countries including peaking at number one in China, Mexico, Germany, Canada, Austria, Switzerland and Luxembourg. Building on the success of this music collaboration, Coca-Cola today debuted a digital radio station, “Coca-Cola Celebration Radio,” available free to anyone around the world online and features a playlist of “celebration” songs, actual disc-jockeys and daily audio blogs by K’NAAN updating his experience from South Africa during the FIFA World Cup.

K’NAAN, as the official programmer of the station, personally selected many of the tracks played on Coca-Cola Celebration Radio based on their upbeat tempo, celebratory style and inclusion of African artists. Listeners will also hear K’NAAN’s personal take on the celebration in South Africa as he provides daily “audio blogs” from the tournament during the 2010 FIFA World Cup. The radio station, believed to be the first digital radio station entirely supported by a single brand and created for Coca-Cola by GOOM Radio, can be downloaded as a widget and placed on social media sites, blogs and websites. Coca-Cola Celebration Radio is available at K’NAAN’s Coca-Cola anthem will be featured prominently on the radio station.

The single has been released in more than 150 markets around the world and is used as the anthem for all elements of the global Coca-Cola marketing campaign in support of its FIFA World Cup sponsorship in more than 160 countries. The song is heard on television commercials, the digital campaign website, a broadcast documentary about the history of goal celebrations sponsored by Coca-Cola and has been performed live by K’NAAN at more than 20 stops of the FIFA World Cup Trophy Tour by Coca-Cola including concerts in Mexico City, Rome, London, Paris and Tokyo. The track is even part of the music for the EA SPORTS™ 2010 FIFA World Cup South Africa videogame title.

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