Tuesday, May 18, 2010

Concha y Toro Kicks Off Global Marketing Agreement With Manchester United Football Club

SANTIAGO, Chile, May 17 /PRNewswire-FirstCall/ -- Concha y Toro (NYSE: VCO), South America's leading producer and exporter of premium branded wines, is to become the official wine partner of Manchester United Football Club. The agreement aims to raise awareness of Concha y Toro and its brands worldwide, with particular focus on the key markets of Asia, Latin America, Eastern and Northern Europe. The partnership presents Concha y Toro with an unprecedented opportunity to align itself globally with a football club which inspires admiration all over the world. It also offers a number of possibilities for the winery to increase its awareness by being associated with the football team and a potent common use of image and brand.


Amongst the many benefits for Concha y Toro will be digital board advertising at Old Trafford stadium during home games that are televised around the world, advertising space in the Club's own communications media and co-branded marketing communications. The alliance also allows Concha y Toro to have presence with its wines in the stadium's lounges, boxes, bars as well as the possibility to invite its VIP customers to team games.


The official announcement of the partnership will take place in August 2010 at a press conference at Old Trafford at which the top executives from Concha y Toro will be joined by the Manager of Manchester United and members of the team.


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