Monday, May 3, 2010

INVISTA Announces Collaboration With Billabong and Professional Big Wave Surfer Maya Gabeira

NEW YORK, May 3 /PRNewswire/ -- INVISTA, maker of Xtra Life LYCRA® fiber, announces a collaboration with surf lifestyle brand Billabong and their professional big wave team rider, Maya Gabeira. The collaboration includes a consumer swimsuit design contest and the development of a swimsuit with Xtra Life LYCRA® fiber for Maya Gabeira, which will be included in the Billabong Cruise 2010 collection.


Hailing from Rio de Janeiro, Brazil, Gabeira has taken the surfing industry by storm in only a few short years, rising to the top of her league as a female big wave surfing competitor. Tackling some of the world's most feared surfing terrain, including Waimea Bay in Hawaii and Teahupoo in Tahiti, the "super woman" of surfing is the perfect fit for Billabong and Xtra Life LYCRA® fiber -- two brands that focus on exceptional fit and performance.


"We are excited for the collaboration. We look forward to working with Billabong to manufacture Maya's suit with Xtra Life LYCRA® fiber, which provides a long lasting fit that is so important to Maya," says Andrea Matousek, Swimwear Marketing Manager North America at INVISTA Apparel.


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