Wednesday, May 26, 2010

La Embajada de la Republica Deportiva Chevrolet (The Embassy of the Sports Republic Chevrolet) Set to Roll Out

MIAMI, May 25 /PRNewswire-HISPANIC PR WIRE/ -- Univision and "Republica Deportiva" (Sports Republic) kicked off today La Embajada de la Republica Deportiva Chevrolet (The Embassy of the Sports Republic Chevrolet) at Miami's Bayside Marketplace in true Republica Deportiva style with a festive bon voyage.


An experiential mobile marketing extension to Univision's flagship TV sports show, this promotional tour heads west for a cross-country trip that will take "Republica Deportiva's" high-energy content on the road to major Hispanic festivals, sporting events, and "hot spots" across top U.S. Hispanic markets.


"Univision is committed to further connecting our viewers with our shows via innovative platforms," said Ted Zagat, senior vice president, Franchise Development & Strategic Partnerships, Univision Communications Inc. "We are very excited to offer this unique 'Republica Deportiva' experience to our loyal viewers and marketers in local markets across the nation."


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