Wednesday, May 12, 2010

Tap Into the Hispanic Sports Market With Ease

On April 7, 2010, strategic planners, PR agency thought leaders, and brand and product managers convened at the 2010 LatinVision Sports & Networking Conference in New York to learn about the evolving Hispanic demographic in the US, and how to reach the Hispanic audience using sports as a platform.


The panelists were comprised of marketing experts and top executives who shared insight and best practices on how businesses can leverage Latinos’ passion for soccer and other sports. The United States Tennis Association (USTA) and Soccer United Marketing each use grassroots campaigns across the country to garner support for their sports, FOX and ESPN use branded media events to target the Latino community, and the NBA and NFL have increased the content available in Spanish on their websites.


According to Mario Flores, managing director of Sportivo, the right marketing mix is key to success. You have to harness the power of editorial media coverage for added exposure.


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