Saturday, May 8, 2010
Tecate Invites Soccer Aficionados to Share Their Best Fan Stories Con Caracter
Adults interested in sharing their story can do so either by calling 1-800-303-2433 and leaving a 30-second message or going online to www.tecate.com . From now to June 10, Eddie "Piolin" Sotelo and his team will choose the best three stories of the week, which will be aired on his show every Friday beginning May 7. Listeners will have an opportunity to vote for the anecdote with the most caracter by calling Piolin's show or texting their vote to Piolin at 99692.
"Soccer plays such a significant role in Mexican culture that our consumers go to great lengths to demonstrate their passion, support, and pride for their team and country. Through this program we have an opportunity to meet these individuals, hear their stories, and celebrate their caracter," said Felix Palau, vice president of marketing for Tecate equity. "We encourage every adult to participate as we create one unified voice of support for the Mexican National Soccer across the U.S."
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