Friday, May 21, 2010

Univision Scores Soccer's El Tri

In a striking deal, Univision has grabbed rights to Mexican national soccer team games from rival Telemundo. The deal comes as the team could gain popularity from a good showing in the upcoming World Cup.

Then again, El Tri, as the team is known, has never lacked for supporters with its passionate fan base both at home and among Hispanics in the U.S.

After a decade at Telemundo, Univision now has Spanish-language TV and digital rights, which include games leading up to the 2014 World Cup. Mexico-U.S. battles in World Cup qualifying can bring potent ratings.

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