Friday, May 14, 2010

Watch the World Cup in Havaianas Flip-Flops

NEW YORK (AdAge.com) –- As marketers everywhere are gearing up their World Cup-related efforts, Brazil's Havaianas has come up with a simple approach –- these are the flip-flops you should be wearing to watch the soccer matches this summer in comfort and style.


The maker of trendy Havaianas is launching the Teams collection, with a pair of flip-flops for each of the 32 countries competing in the World Cup. Each pair looks like a brightly-colored team jersey in flip-flop form.


In Brazil the spot "Closet" broke this week, in which a well-known pair of actors, who are married in real life, try to decide which national team's flip-flops the husband, Daniel de Oliveira, should wear that day. Standing in a walk-in closet with dozens of pairs of Havaianas to choose from, Mr. de Oliveira ponders the merits of different countries -- Italy? Germany? Uruguay?-- based on how well they've done in previous World Cups. Wearing the Brazilian team's flip-flops would be too easy, almost cowardly, he reasons. Finally his impatient and hugely pregnant wife, Vanessa Giacomo, appears and grabs Serbia because that team's flip-flops are red and match the color of her husband's shirt.


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