Thursday, June 17, 2010

400 Strong Turn Out to Support USA, Soccer for Peace

NEW YORK, June 16 /PRNewswire-HISPANIC PR WIRE/ -- Soccer for Peace, a New York based non-profit organization aiming to unite children of war-torn regions in their shared love of sport, hosted a viewing party / fundraiser at the Maritime Hotel in NYC, on occasion of the USA vs. England World Cup match. The event was sponsored by Jose Cuervo Tradicional, whose ongoing campaign uses soccer as a vehicle to promote social responsibility. During halftime Christina Hsu, Brand Manager, Diageo, Jose Cuervo presented a $5,000 donation to Ori Winitzer who accepted the funds on behalf of Soccer for Peace.


"As the entire world celebrates soccer we are reminded of the healing power of sport," said Ori Winitzer Founder & Board Chairman of Soccer for Peace. "We thank Jose Cuervo for supporting our peace-building efforts. Their contribution will allow us to continue forging lasting international friendships through soccer," he adds.


Winitzer took a moment to share some of the organization's achievements and talked about the Soccer For Peace programming which occurs mainly in Israel, and is comprised of an overnight summer camp and year-long after school program for Arab and Jewish children. Both programs are built upon the same pillars of intensive soccer training, facilitated dialogue workshops, and social activities and excursions.


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