Tuesday, June 22, 2010
Artfest International, Inc. Targets Fastest Growing Consumer Market in the United States
The new videos and a welcoming kit written in Spanish have been designed to help Artfest Direct diversify and increase its membership base through this new campaign. The company plans to have its whole back office enterprise suite fully translated by July 1st. The Artfest Direct videos and infomercials will be distributed through the Company's distribution agreement with Time Warner Cable and will be available for more viewing on Time Warner Cable "On Demand". According to an article in the Advertising & Marketing Review, "the U.S. Hispanic market is comprised of subcultures from over 20 countries in Central and South America, the Caribbean and Spain, with the majority (63%) of Mexican heritage." The article also states that "49% of U.S. Hispanics, who watch television during prime-time hours, watch Spanish language programming."
"We've always enjoyed great sales from the Spanish community, so this new addition will help bridge the language gap, and help our members navigate easier in their back office," said Angie Tassan, CMO of Artfest International, Inc.
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