Friday, June 25, 2010

Best Buy and Sony Offer Exclusive In-Store World Cup Photo Experience for Soccer Fans and Enthusiasts in Miami

What: Soccer fans in Miami don’t need to travel to South Africa to partake in the 2010 FIFA World Cup excitement. Best Buy (NYSE: BBY) is giving soccer fans an opportunity to create their own 2010 FIFA World Cup memories through a unique in-store photo experience.

For a limited time, fans can visit participating Best Buy stores in the Miami area to have their picture taken in front of a green screen, digitally transferred to a FIFA World Cup themed background and then printed out for them to take home. Once home, fans can also visit and customize their photo by choosing from several backgrounds including a replica cover of ESPN the Magazine’s World Cup issue, posing with the FIFA World Cup Trophy or standing on the field at a World Cup match. Fans also have the opportunity to register to win a Sony Cyber-shot® TX7 10.2MP digital camera. The Sony Cyber-shot TX7 lets you easily take high-quality photos and review them on a large 3.5” touch screen. With an advanced "Exmor R" CMOS sensor, the camera captures stunning images even in low-light and sweeping panoramic views with iSweep Panorama mode.

When: Every Saturday and Sunday from 12 p.m. to 4 p.m. between June 12 and July 4

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