Tuesday, June 29, 2010

The Future Of Sports Content Online

The online content space is evolving quickly as new models for creating, distributing, and monetizing content are being iterated in real-time.

Yahoo's acquisition of Associated Content, Demand Media's quick rise and impending IPO, and AOL's doubling down on content with Seed.com have all been at the center of a raging debate about content's future. Some refer to these new models for demand-driven content as "content farms," while others predict that they signal the future of media creation and consumption.

However, sports operates by its own set of rules, both from the consumer's point of view and for marketers angling to reach the sports fan demo. What do sports marketers need to know about these new content models and the changing habits of sports fans in their consumption of online content?

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