Wednesday, June 2, 2010

Herbalife Becomes New Sponsor of FC Barcelona

LOS ANGELES--(BUSINESS WIRE)--Herbalife Ltd. (NYSE:HLF) announced a three-year, multi-million dollar agreement with FC Barcelona to make Herbalife the club’s Official Nutrition Sponsor. At the same time, Leo Messi has agreed to a personal sponsorship agreement.


The contract with FC Barcelona involves the acquisition by Herbalife of global association rights, as well as various publicity assets and rights held by the club to promote its name internationally. The company will also have a strong presence in Barca’s pre-season friendly games and on the international tours the club undertakes each year before official competitions begin.


The agreement also states that as nutrition sponsor, doctors and nutrition experts from Herbalife’s Nutrition Advisory Board will meet with members of the first team to develop specific nutrition programs to support them.


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