Wednesday, June 16, 2010

Metro US and Perform Deliver World Cup Video Coverage Online

NEW YORK--(BUSINESS WIRE)--Metro US (New York, Boston and Philadelphia) and digital sports specialists Perform, today announce their partnership to provide up-to-the-minute video coverage of the 19th World Cup online at www.metro.us. An embedded video player on the home page features World Cup updates and details. Fans will find news and views, pre- and post-game analysis, key player profiles, team training, spectator feedback—everything but the games!


“This partnership provides a dynamic synergy between our extensive daily coverage in-paper and our interactive platform,” says US Publisher Yggers Mortensen.


“The World Cup provides a great stage for publishers to engage with soccer fans on a daily basis, and Metro is one of the best-positioned platforms to deliver on this vision of in-depth video coverage from one of the biggest sports tournaments in the world.” says Perform’s SVP, Juan Delgado.


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