Thursday, June 10, 2010

Miller Lite Invites Consumers to 'Taste Greatness' With Summer Packaging Commemorating Soccer Greats

CHICAGO, June 9 /PRNewswire-HISPANIC PR WIRE/ -- Miller Lite is unveiling limited-edition packaging to celebrate the summer of soccer as fans prepare for South Africa 2010. The packaging, available now through August, is part of the brand's ongoing commitment to giving soccer fans a way to live their passion for the sport, from the team colors they wear to the beer they drink.


The commemorative packaging is centered on 8-ounce cans of Miller Lite that feature laser-etched designs of globally renowned players. The four designs in Miller Lite blue and gold capture the players executing their signature moves. The featured players are:


-- Carlos Bocanegra, captain of the U.S. national team
-- Rafael Marquez, captain of the Mexican national team and Barcelona center back
-- Carlos Salcido, Mexican national team center back
-- Fabio Cannavaro, captain of the Italian national team and player with the most international caps


With the ever-growing enthusiasm for soccer, particularly among Hispanic consumers, Miller Lite has strengthened its support of soccer tournaments and properties in its quest to be the "official beer of soccer." The brand has sponsored the CONCACAF Gold Cup(TM) since 2005 and previously has featured stars such as Roberto Baggio, Cuauhtemoc Blanco, Omar Bravo, Luis Garcia, Tab Ramos and Carlos Valderrama on commemorative packaging.


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