Thursday, June 24, 2010

NCM Fathom to Broadcast 2010 FIFA World Cup™ Semi-Finals and Final Matches Live in 3-D to Movie Theaters in Major U.S. Cities

CENTENNIAL, Colo.--(BUSINESS WIRE)--NCM Fathom, a division of National CineMedia (NASDAQ: NCMI), a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, and the Fédération Internationale de Football Association (“FIFA”), the world governing body of association football (soccer), announced today that the 2010 FIFA World Cup™ semi-finals, match for third place and final match will be presented for the first time LIVE in 3-D in 15 select U.S. movie theaters on July 6, 7, 10, and 11. Various AMC Entertainment Inc., Cinemark Holidings, Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC) movie theaters in New York, Los Angeles, Chicago, Dallas, Houston, Seattle, Denver, Miami, Kansas City, and San Antonio markets will feature the historic tournament’s final four matches, part of the most-watched sporting event in the world.


Tickets for 2010 FIFA World Cup soccer LIVE in 3-D are available at participating theater box offices and online at www.FathomEvents.com. For a complete list of theater locations, times and prices, please visit the Fathom website (theaters are subject to change).


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