Thursday, June 17, 2010

Novamex Brands Invite Soccer Fans to Kick It With the Experts!

EL PASO, Texas, June 16 /PRNewswire-HISPANIC PR WIRE/ -- With soccer fan madness hitting a fevered frenzy this summer, Novamex is teaming up with ESPN Deportes to offer an experience that any soccer fan will remember for a lifetime.


"Our customers are avid soccer fans so we wanted to offer the chance to travel and kick it with the experts - giving them access to ESPN Deportes soccer expert Fernando Schwartz and to Jesus 'Chucho' Ramirez, who coached the Mexican National team and in 2005 and won the U-17 World Cup," says Salvador Vargas, Brand Manager of Novamex. "Our beverages (Jarritos(R), Sidral Mundet(R), Sangria Senorial(R), Mineragua(R), and Jarritos Kids(TM)) satisfy a diverse group of consumers with different tastes. But they all share a common bond in their love for Mexico and the game of soccer. This is why we are excited to bring this promotion to everyone - adults, teens and kids alike."


During the summer months, customers can enter the promotion for a chance to win the ESPN Deportes Experience in Bristol, CT. The winners will get to meet ESPN Deportes personalities, tour the studio and catch a behind-the-scenes look at ESPN Deportes' production. With Schwartz and Ramirez hosting, the winners will get to "kick it" with the experts who are true legends in coaching, playing and broadcasting. Runner-up prizes include flat screen TVs, gaming systems, home theatre systems and soccer fan packs.


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