Thursday, June 3, 2010
Volkswagen Drives World Cup Fever by Giving Soccer Fans a Once In A Lifetime Chance to Be Featured in National TV Spot
”With its immense popularity among various cultures, the World Cup provides the ultimate global stage to further engage our customers, expand our reach, and support our aggressive growth strategy,” said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc. “The passion fans have for soccer is unparalleled, and this gives us a unique opportunity to reward them for their support.”
In addition to the user generated ad, Volkswagen will air a series of vignettes and three :30 television commercials during the World Cup, each also aiming to increase familiarity and consideration for the Volkswagen brand and its breadth of models. One of the spots, titled “Flags,” will feature fans driving different Volkswagen models while prominently displaying each of their nations’ flags with pride. Each spot communicates the various types of fans in the world and that there is a different Volkswagen model for each of them. Volkswagen will also have a significant bilingual digital presence on Facebook, Yahoo en Español and MSN Latino, as well as grassroots efforts at dealerships, MLS games and community soccer tournaments throughout the U.S.
Globally, Volkswagen has been a long time supporter of soccer. The brand is the title sponsor of Volkswagen arena in Wolfsburg and owns the VFL Wolfsburg football club at its global headquarters. Volkswagen of America is the official automotive partner of Major League Soccer (http://www.mlsnet.com/) and is a title sponsor of D.C. United. The brand will also continue its grassroots soccer tour, with a 19-city mobile marketing tour showcasing Volkswagen’s product family at local youth soccer tournaments.
For more information on Volkswagen, visit media.vw.com. For more information on the World Cup Initiative or to upload your own “fanstitial” video please visit www.facebook.com/vw.
Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the New Beetle, New Beetle convertible, Golf, GTI, Jetta, Jetta SportWagen, Eos, Passat, Passat Wagon, CC, Tiguan, Touareg 2 and Routan through approximately 600 independent U.S. dealers. All 2010 Volkswagens come standard-equipped with Electronic Stabilization Program. This is important because the National Highway and Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at http://www.vw.com/ or media.vw.com to learn more.
Something big is happening in the world of sports marketing. Lines are being crossed, roles are being redefined, and digital is challengi...
MEXICO CITY, Sept. 9, 2015 -- There is never a dull moment in Mexico City. As the country's premier tourism destination, Mexico City...
SI.com annually highlights a select group in the sports media who were newsworthy, both for positive and negative reasons Read full art...
April 28 (Bloomberg) -- Brazil has pushed European champion Spain down to second place in world rankings compiled by FIFA, soccer’s governin...
Cristiano Ronaldo finished second to Lionel Messi in the FIFA Balloon d’Or voting announced last month. Messi now leads Ronaldo five to...
PHOENIX — Phoenix native Andre Magdelano doesn’t play golf and has never been invited to play the sport. “It’s elitist, judgmental, whi...
Forget Corporate America. The wage gap in sports is astonishingly wide. Expert Market, a B2B marketplace, recently calculated the earn...
Gusty conditions couldn’t stop kids of all ages playing tennis in red ball, orange ball, green ball and yellow balls groups at the 2016 D...
Nov 10, 2011 Soccerex are delighted to announce that Claus-Peter Mayer - VP GSM Football, Marketing - Global Sports Marketing at Adidas and...
ESPN Deportes to Televise Super Bowl 50 in Spanish to Reach Growing Audience of Spanish Speaking NFL FansCBS and the National Football League have reached an agreement with ESPN Deportes to televise Super Bowl 50 in Spanish on Sunday, Februar...
New York Time
Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo