Thursday, June 3, 2010

Yahoo! En Espanol Scores Big With Global Coverage of the World Cup

MIAMI, June 2 /PRNewswire-HISPANIC PR WIRE/ -- Yahoo! En Espanol today announced that it will bring its World Cup coverage to life online for U.S. Hispanic users. As part of the broad program, which includes a dedicated and highly customized World Soccer "channel" on the global Yahoo! network, Yahoo! En Espanol will provide fans with complete coverage of the tournament including customized content across multiple platforms and innovative new products.


As hundreds of millions of soccer fans prepare for the world's biggest sporting event, Yahoo! En Espanol is launching its first global initiative, which features microsites, compelling mobile experiences, fantasy games, and Yahoo! Search tools for more than 20 countries in 12 languages. To find out more, U.S. Hispanic users can go to http://g.espanol.sports.yahoo.com/futbol/mundial/.


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"The World Cup evokes more passion than any other sporting event in existence, and as the historic 2010 event in South Africa approaches, Yahoo! is rolling out its first global initiative to deliver the most captivating, engaging experience to soccer fans around the world," said Armando Rodriguez, general manager, Yahoo! Hispanic Americas. "By delivering uninterrupted access to soccer coverage, scores, games, events, and athletes to fans everywhere and in their own language, Yahoo! continues to execute on its vision to be the center of people's online lives."

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